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myCPE Partner Program

  • Exclusive One Partner Per Category
  • More Avenues of Lead Generation
  • Better ROI
  • 360° Content Marketing
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Watch this 5 minutes video to learn more about myCPE Partner Program on myCPE

About myCPE Partner Program

myCPE Partner Program provides your multiple opportunities to connect with your target audience via multiple marketing avenues. Also it allows you get exclusive packages at very cost effective prices and make your our preferred marketing partner.

Partner Program Fees

Annual Subscription Includes

Elite

Premium

Select

Virtual Conference (Sponsored 0.5 hr sessions)

5

3

2

Live Webinars (No.)

12

8

5

On-Demand Videos (No.)

5

3

2

Podcasts (No.)

5

3

2

Email Ads

50,000 emails

35,000 emails

25,000 emails

Blogs/PR (No.)

10

6

4

E-Books (No.)

5

3

2

Editorial Content (No.)

3

2

1

Email Campaigns (50,000 users/Campaign)

10

7

5

Display Ads (No. of Days)

20

15

7

Webinar Sponsorship (No. of Events)

50

30

20

Video Ads

50

30

20

Social Media (No. of Post)

20

12

6

Featured as Partner

Logo (Usage)

Dedicated Partner Page

Exclusivity Per Category

Featured in Monthly Newsletter

Sponsorship Fees

$50,000

$35,000

$25,000

myCPE Elite Partners

myCPE Select Partners

Frequently Asked Questions

Under myCPE Partner Program, we closely work with empaneled partners and help them to generate leads, spread awareness and give them maximum exposure in a cost-effective way. On the other hand, if you opt for the avenues individually it might cost you 5 to 10 times more. The partner program is specially designed to generate qualified leads and generate revenue.

myCPE is the fastest growing Online Continuing Educational Platform with a potential outreach of 1.4M+ audience of accounting, tax, finance, and HR Domain including but not limited to CPAs, Accountants, Bookkeepers, Tax professionals, HR Professionals, Payroll Professionals, Finance Professionals, CFOs, Controllers, Advisor, etc. in the united states and Canada, UK and Globally.

With myCPE, you can host marketing/educational webinars, virtual conferences, podcasts and eBooks to build awareness about your business and generate leads. Here is why myCPE is the best platform for Edu-Marketing:

  • You can target your relevant audience.
  • We have a potential outreach of 1.4 million professionals with different designations.
  • We get content approved for 100+ qualifications for continuing education, so you can target your relevant audience.
  • We provide an end to end technology backbone to conduct webinars and distribute credits. You have to come up with your content and present.
  • We are approved by NASBA, IRS, CFP Board, CTEC, SHRM, HRCI, and several other regulatory authorities for providing continuing education.

This is our “Exclusive Partner Program”. Just to avoid further conflict of interest and ensure that our focus remains only on you, we will not be adding any partner in a similar category as you. For Example, if there is a partner in the category of R&D tax advisory or consultancy we will not be adding any other partner in the same category.

Under the sponsorship model, you pay according to lead basis and you have to market with selected avenues whereas in the partner program you get a combined package of all the avenues for the year, and also you can modify your package according to your marketing needs. Also, you pay a Lump sum amount for this package which lasts for a year. It doesn’t matter how many leads you generate and you don’t have to pay any extra amount.

There are 3 categories for the Partnership program:

  • Elite Partnership
  • Premium Partnership
  • Select Partnership

Yes. As myCPE will be doing exclusive marketing for your events and activities providing you exclusivity, so partners can drive focused and best results.

Currently, myCPE is offering three partnership programs, pricing of each program is mentioned on the partnership sponsorship page :

https://my-cpe.com/mycpe-partner-program

Our Content Partnership Manager, Mr. Allen Smith will contact you and sign you us using the this mentioned link below:

Sign up Link: https://my-cpe.com/partner-sign-up

He will also explain to you all the marketing avenues through which organizations/ companies can drive results. Moreover, he will help you in setting up your webinars, conferences, podcasts, campaigns, advertisements, freezing the dates, providing a walkthrough, and also would be your go-to person in case you need advice.

If you are already signed up, there is no need to sign up again. We will make the necessary arrangements and convert your profile under Partnership Program.

In the lead (attendee) report, you will get the personal information of every lead which includes their first and last name, contact number, email id, professional credentials, Industry and Company details, etc. You will also get the answers to the polling questions that will help you to evaluate attendee interest in your products and services.

Once we know your target audience based on designation and industry, we try to market your webinars, conferences, podcasts, and other content for that specific audience. However, registration is open for everyone and we can not really control that. Based on feedback from our existing vendors they get 60% to 70% relevant to your target audience.

  • We have a webinars event calendar for the entire year so you can check the availability in that and book the slots accordingly.
  • For the conference as soon as the conference is planned, we send out the details to the interested parties and they can book sessions of 30 minutes to 1 hour as per their convenience.

Typically, We can schedule your events that start between 8:00 AM EST and end before 5.00 PM EST. All days and times are unique with their own advantages and disadvantages. The attendee volume depends mainly on the content i.e., how well you articulate the course description and learning objectives and how catchy the title of your webinar is.

Based on feedback from our clients, typical conversion rates for live webinars is 10% to 12% and for self study (on demand) webinars it is 8% to 10%.

  • For Live Webinars and Live Conferences, we manage to receive 200+ attendees per event.
  • On-demand Videos usually have 200+ average monthly registrations.

To publish your events, we would need the below-mentioned details at least before 14 days from your end:

  • Title of the webinar
  • Course Description
  • Speaker information
  • Company information
  • Learning Objectives
  • Handout and Polling question (3/ Credit) Can be submitted later a couple of days before the webinar)
  • Polling Questions (3/Credit) (Can be submitted later a couple of days before the webinar)

We publish your webinar as soon as we receive the details required from you. We typically publish a webinar before 14 days so we can market your webinar and get attraction.

Marketing and promoting your events is part of our responsibility for the fees that we have received from you. We do targeted marketing through Email Marketing (View Sample), Social Media Promotions, and Paid Promotions to our database of users and others. However, you can also promote your events on your social media platforms which would help you to get more attendees for your webinars.

Further, our marketing team will provide you with social media collaterals, which you can use to promote your event on social media Like Facebook, Instagram and LinkedIn.

We also provide a referral link to our sponsors which they can use to ask their invitees to register via the link so you can track the users who attended your event with your efforts.

We provide a referral link to our sponsors which they can use to ask their invitees to register via the link so you can track the users who attended your event with your efforts.

You can promote your webinar using a unique referral link available on your Speaker Panel or the unique link that you will receive from Jay Turner (Director of Marketing). We will provide you with access to a speaker panel with login credentials.

You can do separate topics at regular intervals to attract more attendance. You can do the same topic multiple times. Many companies on our platform have 1 or 2 topics that they rotate (live or replay) every week or every bi-weekly. Our recommendation is to do new topics at regular intervals, it would help you to bring

Generally, the regulatory authorities do not allow continuing education credits for the same topic, if attended more than once. And therefore, the question of repetition inn attendance does not arise even if the topics are repeated as the audience will anyway be different every time.

You have an option to do your webinar Live or we can also record the webinar and replay the same next time. The pricing of replays/rebroadcasts would remain the same, however, the benefit of doing replays would be, you won’t need to come in for the replays. We will send you the Q&A report after the completion of the webinar and you can respond back to the attendees within 24-48 working hours as per your convenience.

You have an option to do your webinar Live or we can also record the webinar and replay the same next time. The pricing of replays/rebroadcasts would remain the same, however, the benefit of doing replays would be, you won’t need to come live every time. We will send you the Q&A report on your registered Email after the completion of the webinar and you can respond back to the attendees within 24-48 working hours as per your convenience.

As per NASBA & IRS and other regulatory body Guidelines, we are required to ask 3 polling questions per credit for your event for each continuing education credit. Polling questions can be such, where you can elicit responses from the attendees that will help you in capturing demographics, interest, feedback that you may need in your sales, conversion or qualification of lead, etc. Polling questions is a great way to make the webinar interactive and also capture necessary information about attendees.

The course duration of 50 minutes is equivalent to 1 Credit and 75 minutes is equivalent to 1.5 Credits and so on.

Always have a call to action and ask for a written review at the end of the webinar. Call to Action can be attending other webinars, signing up for a free trial, asking to schedule an appointment, Downloading an E-Book, etc. This would drive attendees towards the desired path of conversion or action post-webinar. Written reviews would also help you to gauge the attendee's interest/feedback on the webinar.

Virtual conference with myCPE is enveloped around a theme or subject or driven towards a particular audience, and is designed to be more collaborative; with a tremendously interactive agenda, panel discussions, and offers all participants being able to turn their web cameras on and participate more actively. The virtual conference offers multiple sessions over a longer time frame of more than 8 hours. Virtual conferences help build a community or initiate networking opportunities.

We are often asked about the possibility of doing webinars, Live Virtual Conferences or both. Live Webinar and Live Virtual conference, both options offer similar features and functionalities but have some key differences as enumerated below:

  • A ‘webinar’ is a simple web-based interface that enables attendees to watch and listen to a presenter via webcam and interact by asking questions. It usually provides good viewer engagement options, such as live chat or polls, QNA, and are often delivered Live or are pre-recorded.
  • Live Virtual conferences on the other hand are enveloped around a theme or subject or driven towards a particular audience, and are designed to be more collaborative events, with more interactive agenda, panel discussions, and offers all participants being able to turn their web cameras on and participate more actively. The virtual conference offers multiple sessions over a longer time frame ranging between 8 hours to 3 days. Virtual conferences set out to emulate the physical event with all the engagement, interaction, and involvement that you would find at an in-person session.
  • There are many use cases where a virtual conference might be a better fit than a webinar. To best understand where a virtual conference might be better suited you first have to consider your goals. What are you hoping to achieve from this event? If the answer is to create high levels of engagement, build a community, or initiate networking opportunities, then you should opt for a virtual conference. If you’re more focused on sharing expert information and knowledge or having high attendance levels, a webinar would be the more appropriate choice.

A virtual conference is structured significantly different from the traditional trade shows and events. The design of a virtual conference is such that it enables you to have direct interaction with your audience. Typically the structure of a virtual conference can include;

  • Opening Session and Introduction.
  • CPE sessions.
  • Keynote session.
  • Networking between the sessions.
  • Interactive Lunch Break.
  • Vote of Thanks and Presenter Acknowledgement.

Virtual conference with myCPE is enveloped around a theme or subject or driven towards a particular audience, and is designed to be more collaborative; with a tremendously interactive agenda, panel discussions, and offers all participants being able to turn their web cameras on and participate more actively. The virtual conference offers multiple sessions over a longer time frame of more than 8 hours. Virtual conferences help build a community or initiate networking opportunities.

With things moving online at a pace like never before, lead generation opportunities have accelerated multifold on digital platforms. The audience always looks forward to an experience equivalent to an in-person conference without having to leave their screens or risk their lives and this is exactly where Virtual conferences come into the picture. Nevertheless, bulk CPE/CE is the icing on the cake.

Things are moving online like never before and the legacy platforms have been failing to attract audiences. Additionally, the global pandemic has accelerated the death of live shows/conferences at state societies. At myCPE, you can become a sponsor at a conference for as low as $1500 with benefits including but not limited to a 30 minutes session, homepage branding, a video about you along with a call to action, in-break networking, complete attendee report, etc. Most importantly, with myCPE, you will not miss out on the most important aspect which is the opportunity to directly interact with your audience.

And don’t worry, we do not have any hidden charges like the ones which you might have to pay in most of the trade shows and conferences, when you get a booth, on account of Electricity, WiFi connection, and whatnot.

We started back in June 2019 i.e. not even 2 years have passed and we have started to capture a significant market share with our online presence. We believe in delivering quality leads for your business at the most economical prices. For ease of comparison, you can go through the below links which contains sponsorship costs of two of the most prominent players in this space;

https://my-cpe.com/FICPA-MEGA-Conference.pdf

https://my-cpe.com/AICPA-Engage-Conference.pdf

At myCPE, benefits for hosting live conferences are:

  • A dedicated session will be available for you to present your content and promote your product/service.
  • Homepage Branding - a conference banner will be displayed at myCPE homepage indicating your sponsorship.
  • A video about you along with a call to action will be created and posted on the conference page.
  • Acknowledgment in the Keynote Session will be made by the speaker.
  • Pre-session Sponsor Announcement will be done before your session.
  • In Chat Promotion would be done by our moderators with messages containing a link to call to action.
  • In-Break Networking is an opportunity for you to directly interact with your audience apart from the session.

A complete Attendee Report will be shared with you containing details like Name, Email, Phone No., Firm Size, Name of Company, Feedback, etc. post-conference.

  • Private conferences are an “Invite only” closed event like an annual event, that is held only for your particular contacts like your employees, existing clients, prospective clients, and other stakeholders of the organizers/ company, and not invitees are not allowed. Here myCPE does not market this private conference to get you, new attendees. myCPE will take care of complete end-to-end registration, reminders, attendance report, CPE certificates i.e. completely tech backbone of the event. Here we charge a fixed fee and an attendee fee.
  • A public conference is a dedicated event, open for the public where anyone can register according to their interests. myCPE markets the conference and helps you get attendees. Here in the public conference, we charge only an attendee fee and share the attendee information with you.

myCPE will get your private conference approved for continuing education. We have our in-house content team who will verify your content against requirements that are set by authorized bodies to acquire credit.

Moreover, around 99% of the time, the content provided by the creator gets approved as it is, because the definition of continuing education as per authorized bodies is very wide. However, in case of any specific requirements, we shall guide you on the same well in advance.

Yes, you can host Internal Virtual Events using the myCPE platform in 2 forms. You can either go for a private event where we shall provide you with our platform and shall get your event approved for Continuing Education Credits. The marketing, sponsorship, etc. shall all be managed by you.

On the other hand, you can host a Public Virtual Event of up to 8 hours and we shall get it approved for Education Credits. We shall also market these events through email campaigns, social media, and other organic methods. You will get a detailed list of attendees (along with personal, engagement, and feedback details) at the end of the event. Public Virtual Events are another interactive way to engage with your audience and generate quality leads for your business.

Podcasting is a newer medium that can allow your business to reach a wider audience. Podcasts are basically unscripted interactive discussions between 2 or more speakers on an interesting topic. myCPE is one of the few continuing education platforms to provide approved podcasts.

Yes, you can invite Business Partners, Subject Matter Experts, or Industry Experts to participate with you in the Podcast to make it more interactive and informative.

We have a couple of speakers included in our panel, we will not charge you separately for conducting a podcast. However, if you hire any other speakers by yourself we haven’t provided from our side you will need to pay.

There are multiple ways to make events more engaging and interactive. Below are some steps that can be taken :

  • Engagement in Chat - During the event, the chat window is always open and you can ask questions send information, links, etc in the chat for attendees to see, like:
    • Link to Call to Action
    • Free Download or Free Trial Link
    • Brief about the Company
    • Brief about Solutions or offerings
    • Link to Schedule a call.
    • Link to Any Offer or Discount.
    • Link of a Landing Page.
    • Sharing any link for reference.
  • Always use a webcam (it feels good to listen to a live person). Attendee experience when you share a webcam is like watching TV instead of listening to a radio. And you know which medium is more engaging. Make sure the background and light are ok when you turn your webcam on.
  • Add more polling questions (minimum is 3/credit but we can go up to 6/credit)(You can control polling questions yourself and reduce time to 30 seconds per polling question so not much time is consumed therein). Polling questions can also be used to elicit responses that will help you in capturing demographics, interest, feedback that you may need in your sales, conversion or qualification of lead etc.
  • Humor/Fun should be a part of your overall event delivery. Our moderator, before the starting of the webinar, puts riddles and one-liners in the webinars and tries to engage the audience.
  • Run contests during webinars and have small prizes of $100 to $200. (Runtime shall be between 1 to 3 minutes)
  • Elicit Responses in Chat: For example, ask the audience to vote for the speaker, on whether they agree or not or Yes or No in chat or any other question.(Apart from polling questions)
  • Visually appealing content, Case Studies, Story line up, Charts and Surveys, Infographics, Videos, etc are always engaging.
  • In zoom, we can open audio lines for attendees to ask questions at the end. Open lines for QnA during or at the end and let attendees talk (they will raise their hands).
  • Playing video before the start of the event during the waiting time: You can play up to 2 to 3 minutes of video before starting the event. Play a funny video or your company video or share a story or do a similar activity in order to warm up the audience.
  • Moderators can ask questions/comments/feedback/endorsements as you may advise. (those questions which typically make webinar interactive or engaging or informative or will typically drive towards discussion where you want them to go i.e. CTA or Conversion)
  • Always have a call to action in the event and contact information in the end.

Take a couple of questions during the event. (Whenever you read a question, take the name of the attendee, that appeals to the personal attention of the audience and they tend to ask more questions.)

Not all webinars are converted to On-Demand (Self-Study). In the sign-up form, if you are opt-in for On-Demand videos, we will convert them to on-demand webinars as per your opted partnership plan.

You have a choice between having a moderator or managing the event on your own. We would provide you with a moderator for your event. Moderator will help you with the setup before the start of the event. We would suggest you join in at least 30 minutes before your first event. Moderator will assist you with the setup and will be there till the end of the event to help you resolve any technical issues which you may come across. Moderator will also share the handout and event joining details in the chat once we start the event. You can launch the polling question or the moderator can launch the polling question during the event.

Once you have done a couple of events and you wish to do it on your own, you can do the same without any moderator’s help. You can completely do everything right from opening, polls, and closing. Here is the link to some of the mandatory things that need to be announced during the event.

Typically, the duration of the webinar is between 1 to 1.5 hours. However, if you feel it would be more effective to cover more content, you can schedule a webinar for an extended duration up to 2 hours.

Continuing Education Blog is basically content of nearly 1500 words about your subject expertise topic provided by you to publish on our platform. Blog content required from you will be:

  • Title of the blog
  • Content of the blog
  • Infographics
  • Author name and brief about him/her

E-Book is basically detailed content about any specific topic. To publish a CPE-approved E-book on our platform you must have content of more than 3600 words and may go up to 10,000 words.

myCPE will conveniently get your content approved for CPA, CIA, CISA, CFE, SHRM, HRCI, and 100 other qualifications for their continuing education. myCPE has already been approved by more than 20 Governing bodies such as NASBA, IRS, APA, SHRM, HRCI, and others.

  • For Webinars and Conferences, we usually have 200+ attendees available.
  • For ebooks, we have monthly downloads of around 50-100 monthly downloads.
  • For Blogs/PR, total monthly views would be around 1500-2000.
  • For Editorial content, it typically gets 3000-4000 views and 10K+ impressions.

  • For an E-Book once you have paid it remains active for 6 months. After 6 months to make it active, you will need to pay the fees again.
  • For Blogs/PR it stays active forever on the platform once it is published.
  • For editorial content, it is active for 7 days on our platform.

Editorial content is written by a subject matter expert where he/she expresses their respective viewpoints on a particular subject keeping in mind their experience and numerous cases they have faced during their work life. It is a brief content of up to 1500 words which is short but effective and informative at the same point in time. Whereas in a blog there are multiple articles/Posts published by the content maker. They need not be industry specialists but they present the content on an informative subject.

Sponsors will provide editorial content on myCPE. It may include your experience, business insights, or any other relevant information.

  • For an Email campaign that is done to 50K professionals the average open rate is between 8% to 10%.
  • For a display ad, it gets around 5000 to 6000 impressions a day.
  • For email ads that we send to 5000 professionals the average open rate of those emails is 90%+ as those are transactional emails and not promotional emails.

We shoot an email to 50,000 professionals, and the Average Opening rate can be between 8% to 10%, and the CTR may range between 20% to 30%.

If you want to do an Email campaign with us, you are required to get your domain name verified. It is a simple process, our representative will help you to complete the registration.

In the Email campaign report, You will receive the number of Emails sent, the number of people who opened and clicked, and bounced in a particular email campaign. We send Email campaign reports 48 to 72 hours from the execution of the campaign.

In the Email campaign report, you will not receive any contact name and details. You will receive the number of Emails sent, the number of people who opened and clicked and bounced in a particular email campaign.

  • If it is a text-based campaign, you have to provide us with the content and we will create HTML templates for you.
  • However, we do not specifically design Email Campaigns for you.

Video ads can be up to 2 minutes, and we will showcase your videos ads in the webinars suitable for your target audience. You will not receive the attendee list using Video ads.

Banner ads are displayed on the top of the myCPE Homepage to get the highest attraction as it gets substantial visibility. Banner Ads can have your Logo, a small piece of information/tag line about your Brand with a Call to Action (CTA) Link.

Yes, you can choose as per your convenience and availability of slots for their events, videos ads, campaigns, or social media posts.

You will receive the attendee report within 24 hours of completion of the event, including their Full name, Phone number, Email ID, company information, and attendee's responses to the polling questions.

Display ads are placed on the top of the myCPE homepage to get the highest attraction as it gets substantial visibility.

Standard Display size on myCPE homepage is 872px * 80px.

We run video ads to promote any brand or a product before, during, or at the end of the webinars presented by other presenters.

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