MYCPE ONE

Practical Training in Digital Marketing for Accounting Firms

Digital Marketing Strategies That Drive Client Growth

certificate
5210

Enrollments

4.7/5(4.2K+ Reviews)
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Published on September, 2026
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Multiple

Qualifications 

18.5

Credits

18.5 Hours

Learning Duration

$299

Training Program Access

Overview

What You’ll learn

Marketing has become a critical growth driver for accounting firms, yet many firms struggle with inconsistent visibility, low-quality leads, and ineffective marketing efforts. From website performance to search rankings and client engagement, every element plays a role in converting prospects into long-term clients. Without a structured approach, firms often invest time and resources without seeing measurable results. 

The Practical Training in Digital Marketing for Accounting Firms program focuses on building a complete marketing system. It covers website optimization, local SEO, Google visibility, content marketing, LinkedIn branding, video strategies, and digital advertising. It also includes lead generation, referral strategies, and review management. By combining these elements, this training helps firms move from scattered efforts to a structured marketing approach that improves visibility, builds trust, and drives consistent client growth.

Get Deeper Understanding of:
  • Website optimization improving conversion and client engagement
  • Search engine strategies increasing visibility and discovery
  • Content and branding building trust with potential clients
  • Digital advertising improving lead generation effectiveness
  • Referral and review strategies strengthening client acquisition
Recommended For:
  • This program is designed for Certified Public Accountants (CPA-US) and professionals working within accounting firms who are responsible for bringing in new clients and improving firm visibility.
  • It is particularly relevant for firm owners and partners who are not seeing consistent results from their current marketing efforts, as well as internal marketing managers trying to build a more structured and measurable approach.
  • It is also useful for professionals who want to move beyond scattered tactics and build a clear system for generating leads, improving conversions, and growing their practice sustainably.
Resources included
  • Handout PDFs for every Module.
  • Glossary/Key Terms for every module.
  • Q&A directly with instructors.

Courses

Avoiding Common Marketing Mistakes in Accounting FirmsPreparing Your Website for Tax Season: A Checklist for CPA & Accounting Firms7 Website Features Driving Growth for Accounting FirmsIs Your Website Losing Clients? Here’s Why (and How to Fix It)Local SEO for CPAs: Dominating Your City CPA SearchesGet Found on Google: SEO Strategies for CPA FirmsAI Search for Accounting Firms: Visibility & SEO TipsCPA Personal Branding on LinkedIn for Authority and TrustVideo Marketing for CPAs: Simple Ways to Build Trust OnlineContent Marketing for CPAs: Build Trust and Attract ClientsDigital Advertising for Accountants: What Works and What Wastes MoneyThe 7-Steps to Marketing Success for AccountantsBuilding a Scalable Growth Engine: Digital Marketing at Empyrean CPA5 Priorities for New Marketers at Accounting FirmsAsk These 4 Questions to Fix Your MarketingLead Generation for Public Practice AccountantsHarnessing the Power of ReviewsProven Referral Strategies for AccountantsBrand You - Social Media Networking for Accounting Professionals
Course Title Time Credits Learning Format
1 Hour
License details Credits Status
Communications and Marketing for Certified Public Accountants (CPA-US) 1 CPE Approved
Specialized Knowledge for Chartered Professional Accountant in Canada 1 CPD Eligible
Communications and Marketing for Delaware Licensed Public Accountant (DE-LPA) 1 CPE Approved
Association of Chartered Certified Accountants (ACCA) 1 CPE Eligible
Chartered Accountant - ICAEW 1 CPE Eligible
Communications and Marketing for Iowa Licensed Public Accountant (IA-LPA) 1 CPE Approved
Communications and Marketing for Maine Licensed Public Accountant (ME-LPA) 1 CPE Approved
Communication for Certified Professional in Talent Development (CPTD) 1 CEU Approved
Communication for Associate Professional in Talent Development (APTD) 1 CEU Approved
Chartered Accountants - Scotland 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
License details Credits Status
Communications and Marketing for Certified Public Accountants (CPA-US) 1 CPE Approved
Specialized Knowledge for Chartered Professional Accountant in Canada 1 CPD Eligible
Communications and Marketing for Delaware Licensed Public Accountant (DE-LPA) 1 CPE Approved
Association of Chartered Certified Accountants (ACCA) 1 CPE Eligible
Chartered Accountant - ICAEW 1 CPE Eligible
Communications and Marketing for Iowa Licensed Public Accountant (IA-LPA) 1 CPE Approved
Communications and Marketing for Maine Licensed Public Accountant (ME-LPA) 1 CPE Approved
Communication for Certified Professional in Talent Development (CPTD) 1 CEU Approved
Communication for Associate Professional in Talent Development (APTD) 1 CEU Approved
Chartered Accountants - Scotland 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
On Demand (video)
  • Identify common marketing mistakes in accounting firms
  • Develop digital strategies and compelling value propositions
  • Measure marketing performance and align tactics with goals
1 Hour
License details Credits Status
Communications and Marketing for Certified Public Accountants (CPA-US) 1 CPE Approved
Specialized Knowledge for Chartered Professional Accountant in Canada 1 CPD Eligible
Association of Chartered Certified Accountants (ACCA) 1 CPE Eligible
Chartered Accountant - ICAEW 1 CPE Eligible
Chartered Accountants - Scotland 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
License details Credits Status
Communications and Marketing for Certified Public Accountants (CPA-US) 1 CPE Approved
Specialized Knowledge for Chartered Professional Accountant in Canada 1 CPD Eligible
Association of Chartered Certified Accountants (ACCA) 1 CPE Eligible
Chartered Accountant - ICAEW 1 CPE Eligible
Chartered Accountants - Scotland 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
On Demand (video)
  • Enhance client experience through digital touchpoints
  • Automate processes and improve online presence
  • Apply strategies for preparedness and operational efficiency
1 Hour
License details Credits Status
Communications and Marketing for Certified Public Accountants (CPA-US) 1 CPE Approved
Communication for Chartered Professional Accountant in Canada 1 CPD Eligible
Communications and Marketing for Delaware Licensed Public Accountant (DE-LPA) 1 CPE Approved
Association of Chartered Certified Accountants (ACCA) 1 CPE Eligible
Chartered Accountant - ICAEW 1 CPE Eligible
Communications and Marketing for Iowa Licensed Public Accountant (IA-LPA) 1 CPE Approved
Communications and Marketing for Maine Licensed Public Accountant (ME-LPA) 1 CPE Approved
Chartered Accountants - Scotland 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
License details Credits Status
Communications and Marketing for Certified Public Accountants (CPA-US) 1 CPE Approved
Communication for Chartered Professional Accountant in Canada 1 CPD Eligible
Communications and Marketing for Delaware Licensed Public Accountant (DE-LPA) 1 CPE Approved
Association of Chartered Certified Accountants (ACCA) 1 CPE Eligible
Chartered Accountant - ICAEW 1 CPE Eligible
Communications and Marketing for Iowa Licensed Public Accountant (IA-LPA) 1 CPE Approved
Communications and Marketing for Maine Licensed Public Accountant (ME-LPA) 1 CPE Approved
Chartered Accountants - Scotland 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
On Demand (video)
  • Analyze client behavior and website performance features
  • Identify outdated elements and conversion improvement tactics
  • Audit and enhance CPA firm website effectiveness
1 Hour
License details Credits Status
Communications and Marketing for Certified Public Accountants (CPA-US) 1 CPE Approved
Specialized Knowledge for Chartered Professional Accountant in Canada 1 CPD Eligible
Communications and Marketing for Delaware Licensed Public Accountant (DE-LPA) 1 CPE Approved
Association of Chartered Certified Accountants (ACCA) 1 CPE Eligible
Chartered Accountant - ICAEW 1 CPE Eligible
Communications and Marketing for Iowa Licensed Public Accountant (IA-LPA) 1 CPE Approved
Communications and Marketing for Maine Licensed Public Accountant (ME-LPA) 1 CPE Approved
Chartered Accountants - Scotland 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
License details Credits Status
Communications and Marketing for Certified Public Accountants (CPA-US) 1 CPE Approved
Specialized Knowledge for Chartered Professional Accountant in Canada 1 CPD Eligible
Communications and Marketing for Delaware Licensed Public Accountant (DE-LPA) 1 CPE Approved
Association of Chartered Certified Accountants (ACCA) 1 CPE Eligible
Chartered Accountant - ICAEW 1 CPE Eligible
Communications and Marketing for Iowa Licensed Public Accountant (IA-LPA) 1 CPE Approved
Communications and Marketing for Maine Licensed Public Accountant (ME-LPA) 1 CPE Approved
Chartered Accountants - Scotland 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
On Demand (video)
  • Analyze website bounce causes and user experience fixes
  • Optimize homepage structure, CTAs, and conversion strategies
  • Improve mobile engagement and lead conversion performance
1 Hour
License details Credits Status
Communications and Marketing for Certified Public Accountants (CPA-US) 1 CPE Approved
Specialized Knowledge for Chartered Professional Accountant in Canada 1 CPD Eligible
Association of Chartered Certified Accountants (ACCA) 1 CPE Eligible
Chartered Accountant - ICAEW 1 CPE Eligible
Chartered Accountants - Scotland 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
License details Credits Status
Communications and Marketing for Certified Public Accountants (CPA-US) 1 CPE Approved
Specialized Knowledge for Chartered Professional Accountant in Canada 1 CPD Eligible
Association of Chartered Certified Accountants (ACCA) 1 CPE Eligible
Chartered Accountant - ICAEW 1 CPE Eligible
Chartered Accountants - Scotland 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
On Demand (video)
  • Geographic Focus: Concentrate your efforts where they matter most-your service area.
  • Comprehensive Strategy: Understand all the components that influence local rankings.
  • Long-Term Results: Build sustainable local visibility that compounds over time.
1 Hour
License details Credits Status
Communications and Marketing for Certified Public Accountants (CPA-US) 1 CPE Approved
Specialized Knowledge for Chartered Professional Accountant in Canada 1 CPD Eligible
Association of Chartered Certified Accountants (ACCA) 1 CPE Eligible
Chartered Accountant - ICAEW 1 CPE Eligible
Chartered Accountants - Scotland 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
License details Credits Status
Communications and Marketing for Certified Public Accountants (CPA-US) 1 CPE Approved
Specialized Knowledge for Chartered Professional Accountant in Canada 1 CPD Eligible
Association of Chartered Certified Accountants (ACCA) 1 CPE Eligible
Chartered Accountant - ICAEW 1 CPE Eligible
Chartered Accountants - Scotland 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
On Demand (video)
  • Improve online visibility through effective SEO strategies
  • Build credibility and sustainable organic search presence
  • Apply actionable SEO insights for competitive advantage
1 Hour
License details Credits Status
Business Mgmnt and Org for Certified Public Accountants (CPA-US) 1 CPE Approved
Business Mgmnt and Org for Chartered Professional Accountant in Canada 1 CPD Eligible
Association of Chartered Certified Accountants (ACCA) 1 CPE Eligible
Chartered Accountant - ICAEW 1 CPE Eligible
Chartered Accountants - Scotland 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
License details Credits Status
Business Mgmnt and Org for Certified Public Accountants (CPA-US) 1 CPE Approved
Business Mgmnt and Org for Chartered Professional Accountant in Canada 1 CPD Eligible
Association of Chartered Certified Accountants (ACCA) 1 CPE Eligible
Chartered Accountant - ICAEW 1 CPE Eligible
Chartered Accountants - Scotland 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
On Demand (video)
  • Explain AEO and evolving search behavior trends
  • Analyze AI-driven search and declining SEO effectiveness
  • Apply strategies to enhance AI content visibility


1 Hour
License details Credits Status
Communications and Marketing for Certified Public Accountants (CPA-US) 1 CPE Approved
Specialized Knowledge for Chartered Professional Accountant in Canada 1 CPD Eligible
Communications and Marketing for Delaware Licensed Public Accountant (DE-LPA) 1 CPE Approved
Association of Chartered Certified Accountants (ACCA) 1 CPE Eligible
Chartered Accountant - ICAEW 1 CPE Eligible
Communications and Marketing for Iowa Licensed Public Accountant (IA-LPA) 1 CPE Approved
Communications and Marketing for Maine Licensed Public Accountant (ME-LPA) 1 CPE Approved
Chartered Accountants - Scotland 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
License details Credits Status
Communications and Marketing for Certified Public Accountants (CPA-US) 1 CPE Approved
Specialized Knowledge for Chartered Professional Accountant in Canada 1 CPD Eligible
Communications and Marketing for Delaware Licensed Public Accountant (DE-LPA) 1 CPE Approved
Association of Chartered Certified Accountants (ACCA) 1 CPE Eligible
Chartered Accountant - ICAEW 1 CPE Eligible
Communications and Marketing for Iowa Licensed Public Accountant (IA-LPA) 1 CPE Approved
Communications and Marketing for Maine Licensed Public Accountant (ME-LPA) 1 CPE Approved
Chartered Accountants - Scotland 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
On Demand (video)
  • Identify high-performing LinkedIn content types for CPAs
  • Optimize profiles, posting consistency, and review strategies
  • Grow networks strategically to build trust and conversions


1 Hour
License details Credits Status
Communications and Marketing for Certified Public Accountants (CPA-US) 1 CPE Approved
Specialized Knowledge for Chartered Professional Accountant in Canada 1 CPD Eligible
Association of Chartered Certified Accountants (ACCA) 1 CPE Eligible
Chartered Accountant - ICAEW 1 CPE Eligible
Chartered Accountants - Scotland 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
License details Credits Status
Communications and Marketing for Certified Public Accountants (CPA-US) 1 CPE Approved
Specialized Knowledge for Chartered Professional Accountant in Canada 1 CPD Eligible
Association of Chartered Certified Accountants (ACCA) 1 CPE Eligible
Chartered Accountant - ICAEW 1 CPE Eligible
Chartered Accountants - Scotland 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
On Demand (video)
  • Build stronger relationships through the personal nature of video.
  • Apply simple techniques to get started despite common hesitations.
  • Develop your on-camera presence while remaining genuine.
1 Hour
License details Credits Status
Communications and Marketing for Certified Public Accountants (CPA-US) 1 CPE Approved
Communication for Chartered Professional Accountant in Canada 1 CPD Eligible
Communications and Marketing for Delaware Licensed Public Accountant (DE-LPA) 1 CPE Approved
Association of Chartered Certified Accountants (ACCA) 1 CPE Eligible
Chartered Accountant - ICAEW 1 CPE Eligible
Communications and Marketing for Iowa Licensed Public Accountant (IA-LPA) 1 CPE Approved
Communications and Marketing for Maine Licensed Public Accountant (ME-LPA) 1 CPE Approved
Chartered Accountants - Scotland 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
License details Credits Status
Communications and Marketing for Certified Public Accountants (CPA-US) 1 CPE Approved
Communication for Chartered Professional Accountant in Canada 1 CPD Eligible
Communications and Marketing for Delaware Licensed Public Accountant (DE-LPA) 1 CPE Approved
Association of Chartered Certified Accountants (ACCA) 1 CPE Eligible
Chartered Accountant - ICAEW 1 CPE Eligible
Communications and Marketing for Iowa Licensed Public Accountant (IA-LPA) 1 CPE Approved
Communications and Marketing for Maine Licensed Public Accountant (ME-LPA) 1 CPE Approved
Chartered Accountants - Scotland 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
On Demand (video)
  • Identify blog and video topics for target audiences
  • Build content calendars and optimize SEO from FAQs
  • Use tools to create content and build professional trust
1 Hour
License details Credits Status
Communications and Marketing for Certified Public Accountants (CPA-US) 1 CPE Approved
Specialized Knowledge for Chartered Professional Accountant in Canada 1 CPD Eligible
Communications and Marketing for Delaware Licensed Public Accountant (DE-LPA) 1 CPE Approved
Association of Chartered Certified Accountants (ACCA) 1 CPE Eligible
Chartered Accountant - ICAEW 1 CPE Eligible
Communications and Marketing for Iowa Licensed Public Accountant (IA-LPA) 1 CPE Approved
Communications and Marketing for Maine Licensed Public Accountant (ME-LPA) 1 CPE Approved
Chartered Accountants - Scotland 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
License details Credits Status
Communications and Marketing for Certified Public Accountants (CPA-US) 1 CPE Approved
Specialized Knowledge for Chartered Professional Accountant in Canada 1 CPD Eligible
Communications and Marketing for Delaware Licensed Public Accountant (DE-LPA) 1 CPE Approved
Association of Chartered Certified Accountants (ACCA) 1 CPE Eligible
Chartered Accountant - ICAEW 1 CPE Eligible
Communications and Marketing for Iowa Licensed Public Accountant (IA-LPA) 1 CPE Approved
Communications and Marketing for Maine Licensed Public Accountant (ME-LPA) 1 CPE Approved
Chartered Accountants - Scotland 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
On Demand (video)
  • Analyze digital advertising effectiveness across platforms
  • Identify key metrics and platform selection strategies
  • Apply budgeting, targeting, and optimization best practices
1 Hour
License details Credits Status
Communications and Marketing for Certified Public Accountants (CPA-US) 1 CPE Approved
Specialized Knowledge for Chartered Professional Accountant in Canada 1 CPD Eligible
Communications and Marketing for Delaware Licensed Public Accountant (DE-LPA) 1 CPE Approved
Association of Chartered Certified Accountants (ACCA) 1 CPE Eligible
Chartered Accountant - ICAEW 1 CPE Eligible
Communications and Marketing for Iowa Licensed Public Accountant (IA-LPA) 1 CPE Approved
Communications and Marketing for Maine Licensed Public Accountant (ME-LPA) 1 CPE Approved
Chartered Accountants - Scotland 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
License details Credits Status
Communications and Marketing for Certified Public Accountants (CPA-US) 1 CPE Approved
Specialized Knowledge for Chartered Professional Accountant in Canada 1 CPD Eligible
Communications and Marketing for Delaware Licensed Public Accountant (DE-LPA) 1 CPE Approved
Association of Chartered Certified Accountants (ACCA) 1 CPE Eligible
Chartered Accountant - ICAEW 1 CPE Eligible
Communications and Marketing for Iowa Licensed Public Accountant (IA-LPA) 1 CPE Approved
Communications and Marketing for Maine Licensed Public Accountant (ME-LPA) 1 CPE Approved
Chartered Accountants - Scotland 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
On Demand (video)
  • Develop compelling value propositions and targeted content
  • Select marketing strategies and implement automation tools
  • Analyze performance for continuous marketing improvement
1 Hour
License details Credits Status
Business Mgmnt and Org for Certified Public Accountants (CPA-US) 1 CPE Approved
Business Mgmnt and Org for Chartered Professional Accountant in Canada 1 CPD Eligible
Business Mgmnt and Org for Chartered Global Management Accountants (CGMA) 1 CE Eligible
Association of Chartered Certified Accountants (ACCA) 1 CPE Eligible
Chartered Accountant - ICAEW 1 CPE Eligible
Chartered Accountants - Scotland 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
License details Credits Status
Business Mgmnt and Org for Certified Public Accountants (CPA-US) 1 CPE Approved
Business Mgmnt and Org for Chartered Professional Accountant in Canada 1 CPD Eligible
Business Mgmnt and Org for Chartered Global Management Accountants (CGMA) 1 CE Eligible
Association of Chartered Certified Accountants (ACCA) 1 CPE Eligible
Chartered Accountant - ICAEW 1 CPE Eligible
Chartered Accountants - Scotland 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
On Demand (video)
  • Analyze website design impact on conversions and acquisition
  • Identify SEO and paid strategies for targeted traffic
  • Integrate marketing systems and performance measurement
1 Hour
License details Credits Status
Communications and Marketing for Certified Public Accountants (CPA-US) 1 CPE Approved
Specialized Knowledge for Chartered Professional Accountant in Canada 1 CPD Eligible
Communications and Marketing for Delaware Licensed Public Accountant (DE-LPA) 1 CPE Approved
Association of Chartered Certified Accountants (ACCA) 1 CPE Eligible
Chartered Accountant - ICAEW 1 CPE Eligible
Communications and Marketing for Iowa Licensed Public Accountant (IA-LPA) 1 CPE Approved
Communications and Marketing for Maine Licensed Public Accountant (ME-LPA) 1 CPE Approved
Chartered Accountants - Scotland 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
License details Credits Status
Communications and Marketing for Certified Public Accountants (CPA-US) 1 CPE Approved
Specialized Knowledge for Chartered Professional Accountant in Canada 1 CPD Eligible
Communications and Marketing for Delaware Licensed Public Accountant (DE-LPA) 1 CPE Approved
Association of Chartered Certified Accountants (ACCA) 1 CPE Eligible
Chartered Accountant - ICAEW 1 CPE Eligible
Communications and Marketing for Iowa Licensed Public Accountant (IA-LPA) 1 CPE Approved
Communications and Marketing for Maine Licensed Public Accountant (ME-LPA) 1 CPE Approved
Chartered Accountants - Scotland 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
On Demand (video)
  • Review accounting marketing fundamentals and key success metrics
  • Report results effectively and identify quick marketing wins
  • Develop actionable plans and optimize marketing systems
0.5 Hour
License details Credits Status
Communications and Marketing for Certified Public Accountants (CPA-US) 0.5 CPE Approved
Specialized Knowledge for Chartered Professional Accountant in Canada 0.5 CPD Eligible
Communications and Marketing for Delaware Licensed Public Accountant (DE-LPA) 0.5 CPE Approved
Association of Chartered Certified Accountants (ACCA) 0.5 CPE Eligible
Chartered Accountant - ICAEW 0.5 CPE Eligible
Communications and Marketing for Iowa Licensed Public Accountant (IA-LPA) 0.5 CPE Approved
Communications and Marketing for Maine Licensed Public Accountant (ME-LPA) 0.5 CPE Approved
Chartered Accountants - Scotland 0.5 CPD Eligible
Chartered Accountants - Ireland (CAI) 0.5 CPD Eligible
License details Credits Status
Communications and Marketing for Certified Public Accountants (CPA-US) 0.5 CPE Approved
Specialized Knowledge for Chartered Professional Accountant in Canada 0.5 CPD Eligible
Communications and Marketing for Delaware Licensed Public Accountant (DE-LPA) 0.5 CPE Approved
Association of Chartered Certified Accountants (ACCA) 0.5 CPE Eligible
Chartered Accountant - ICAEW 0.5 CPE Eligible
Communications and Marketing for Iowa Licensed Public Accountant (IA-LPA) 0.5 CPE Approved
Communications and Marketing for Maine Licensed Public Accountant (ME-LPA) 0.5 CPE Approved
Chartered Accountants - Scotland 0.5 CPD Eligible
Chartered Accountants - Ireland (CAI) 0.5 CPD Eligible
On Demand (video)
  • Identify key questions for improving marketing strategy
  • Align tactics with goals and client needs
  • Develop, measure, and refine marketing plans


1 Hour
License details Credits Status
Communications and Marketing for Certified Public Accountants (CPA-US) 1 CPE Approved
Specialized Knowledge for Chartered Professional Accountant in Canada 1 CPD Eligible
Communications and Marketing for Delaware Licensed Public Accountant (DE-LPA) 1 CPE Approved
Association of Chartered Certified Accountants (ACCA) 1 CPE Eligible
Chartered Accountant - ICAEW 1 CPE Eligible
Communications and Marketing for Iowa Licensed Public Accountant (IA-LPA) 1 CPE Approved
Communications and Marketing for Maine Licensed Public Accountant (ME-LPA) 1 CPE Approved
Chartered Accountants - Scotland 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
License details Credits Status
Communications and Marketing for Certified Public Accountants (CPA-US) 1 CPE Approved
Specialized Knowledge for Chartered Professional Accountant in Canada 1 CPD Eligible
Communications and Marketing for Delaware Licensed Public Accountant (DE-LPA) 1 CPE Approved
Association of Chartered Certified Accountants (ACCA) 1 CPE Eligible
Chartered Accountant - ICAEW 1 CPE Eligible
Communications and Marketing for Iowa Licensed Public Accountant (IA-LPA) 1 CPE Approved
Communications and Marketing for Maine Licensed Public Accountant (ME-LPA) 1 CPE Approved
Chartered Accountants - Scotland 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
On Demand (video)
  • Differentiate outbound, inbound, and network lead methods
  • Analyze advantages, implementation, and referral strategies
  • Develop balanced lead generation plans for growth
1 Hour
License details Credits Status
Communications and Marketing for Certified Public Accountants (CPA-US) 1 CPE Approved
Specialized Knowledge for Chartered Professional Accountant in Canada 1 CPD Eligible
Communications and Marketing for Delaware Licensed Public Accountant (DE-LPA) 1 CPE Approved
Association of Chartered Certified Accountants (ACCA) 1 CPE Eligible
Chartered Accountant - ICAEW 1 CPE Eligible
Communications and Marketing for Iowa Licensed Public Accountant (IA-LPA) 1 CPE Approved
Communications and Marketing for Maine Licensed Public Accountant (ME-LPA) 1 CPE Approved
Chartered Accountants - Scotland 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
License details Credits Status
Communications and Marketing for Certified Public Accountants (CPA-US) 1 CPE Approved
Specialized Knowledge for Chartered Professional Accountant in Canada 1 CPD Eligible
Communications and Marketing for Delaware Licensed Public Accountant (DE-LPA) 1 CPE Approved
Association of Chartered Certified Accountants (ACCA) 1 CPE Eligible
Chartered Accountant - ICAEW 1 CPE Eligible
Communications and Marketing for Iowa Licensed Public Accountant (IA-LPA) 1 CPE Approved
Communications and Marketing for Maine Licensed Public Accountant (ME-LPA) 1 CPE Approved
Chartered Accountants - Scotland 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
On Demand (video)
  • Explain importance of online reviews for accounting firms
  • Analyze strategies to generate and manage client reviews
  • Leverage tools and practices to enhance reputation
1 Hour
License details Credits Status
Business Mgmnt and Org for Certified Public Accountants (CPA-US) 1 CPE Approved
Business Mgmnt and Org for Chartered Professional Accountant in Canada 1 CPD Eligible
Business Mgmnt and Org for Delaware Licensed Public Accountant (DE-LPA) 1 CPE Approved
Association of Chartered Certified Accountants (ACCA) 1 CPE Eligible
Chartered Accountant - ICAEW 1 CPE Eligible
Business Mgmnt and Org for Iowa Licensed Public Accountant (IA-LPA) 1 CPE Approved
Business Mgmnt and Org for Maine Licensed Public Accountant (ME-LPA) 1 CPE Approved
Chartered Accountants - Scotland 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
License details Credits Status
Business Mgmnt and Org for Certified Public Accountants (CPA-US) 1 CPE Approved
Business Mgmnt and Org for Chartered Professional Accountant in Canada 1 CPD Eligible
Business Mgmnt and Org for Delaware Licensed Public Accountant (DE-LPA) 1 CPE Approved
Association of Chartered Certified Accountants (ACCA) 1 CPE Eligible
Chartered Accountant - ICAEW 1 CPE Eligible
Business Mgmnt and Org for Iowa Licensed Public Accountant (IA-LPA) 1 CPE Approved
Business Mgmnt and Org for Maine Licensed Public Accountant (ME-LPA) 1 CPE Approved
Chartered Accountants - Scotland 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
On Demand (video)
  • Explain fundamentals of trust in professional relationships
  • Develop and implement effective referral strategies
  • Leverage referrals and create personalized referral plans
1 Hour
License details Credits Status
Communications and Marketing for Certified Public Accountants (CPA-US) 1 CPE Approved
Communication for Chartered Professional Accountant in Canada 1 CPD Eligible
Communications and Marketing for Delaware Licensed Public Accountant (DE-LPA) 1 CPE Approved
Association of Chartered Certified Accountants (ACCA) 1 CPE Eligible
Chartered Accountant - ICAEW 1 CPE Eligible
Communications and Marketing for Iowa Licensed Public Accountant (IA-LPA) 1 CPE Approved
Communications and Marketing for Maine Licensed Public Accountant (ME-LPA) 1 CPE Approved
Chartered Accountants - Scotland 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
License details Credits Status
Communications and Marketing for Certified Public Accountants (CPA-US) 1 CPE Approved
Communication for Chartered Professional Accountant in Canada 1 CPD Eligible
Communications and Marketing for Delaware Licensed Public Accountant (DE-LPA) 1 CPE Approved
Association of Chartered Certified Accountants (ACCA) 1 CPE Eligible
Chartered Accountant - ICAEW 1 CPE Eligible
Communications and Marketing for Iowa Licensed Public Accountant (IA-LPA) 1 CPE Approved
Communications and Marketing for Maine Licensed Public Accountant (ME-LPA) 1 CPE Approved
Chartered Accountants - Scotland 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
On Demand (video)
  • Explain importance of professional social media presence
  • Build reputation and create engaging value-driven content
  • Leverage platforms to expand networks and opportunities


* Disclaimer: Before attending any course, please verify that the credit details align with your qualification requirements. This certificate is designed to help you acquire new skills and knowledge, which may or may not fulfill specific compliance criteria. While we have made every effort to ensure our courses adhere to compliance standards, we recommend reviewing the details to confirm applicability for your needs.

Instructors

Apoorv Dwivedi

Apoorv Dwivedi

CMO, Fixyr Marketing

Apoorv Dwivedi is the founder at Fixyr, a boutique consultancy he set up to help accounting, tax and business advisory practices across North America. Before founding Fixyr Apoorv worked for 25+ years at leading high growth CPA and financial firms in senior leadership, strategy, and marketing roles.   

In his time at public practice and after setting up Fixyr, he has developed and executed successful plans for thousands of CPAs and designated professionals. He’s managed over$40MM in spend, had P&L responsibility, and was responsible for recruiting, leading, and coaching over 200 staff. He has led a number of innovation initiatives, product development and market research at accounting & advisory firms, fintech startups and mid-size financial institutions.  

He regularly speaks on strategy, marketing, and innovation-related topics at industry conferences, and volunteers on boards of industry and non-profit organizations. 

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Frequently Asked Questions

This program focuses on fixing common marketing gaps in accounting firms, including weak websites, poor SEO visibility, inconsistent lead generation, and lack of structured marketing systems. It covers practical strategies across SEO, content, LinkedIn, ads, and referrals.

This program helps you identify what is not working in your current marketing and provides clear, actionable ways to improve visibility, attract the right clients, and generate consistent leads through a structured marketing approach.

The Practical Training Programs is created by qualified and experienced instructors. MYCPE ONE’s Practical Training Programs includes self-study courses, most of which are delivered as on-demand videos. These self-study video courses may be recordings of live presentations converted into on-demand format.

You can complete the Programs at your own pace. There is no limit on the number of exam attempts, so if you do not pass on the first attempt, you may retake the exam without any restrictions.

After completing each Programs within this Practical Training Programs , you can download a certificate showing the course title and number of hours completed. Certificates and study records are stored for life and can be accessed at any time. These certificates serve as valid proof of continuing education credits and may also be used as an additional designation.

Once registered, you will have full access to all courses included in the Practical Training Programs . The self-study format allows you to access materials online 24/7 and study at your own pace.

As per NASBA guidelines, you have one year from the date of purchase to complete each self-study course. After completing the course, you may take the final exam at any time and receive CPE credit instantly. The exam can be retaken multiple times at no additional cost.

Each Programs requires a minimum passing score of 70% on the final exam. Multiple attempts are allowed.

Our video player tracks and stores your watch time, which is displayed in the progress bar. Do not fast forward or manually move the progress bar, as the system will not capture your watch time if you do so. You may pause and resume the video at any time, and playback will continue from where you left off.
To complete a self-study course, you must:
1. Watch the entire video (100% completion).
2. Answer all review questions correctly. Review questions are located at the bottom of the same page as the video.
3. Once the video and review questions are completed, the Final Quiz will unlock. You must score at least 70% to earn CPE credit. Multiple attempts are allowed.
4. After completing the Review and Final Quiz, you can download your certificate from the “My Certificates” section. Ensure that multiple file downloads are enabled in your browser.
5. Certificates can be downloaded individually from your account or as a consolidated certificate from the package page.


A self-study course is a recorded video. If the course is a recording of a live session, polling questions may appear on the screen. You do not need to answer these polling questions. Do not fast forward the video, as doing so may prevent the system from tracking your watch time, requiring you to rewatch the video.
To unlock the final quiz, you must complete the entire video and answer all review questions correctly. Once unlocked, you must score at least 70% on the final quiz to qualify for credit. Multiple attempts are allowed for both review and final quiz questions.
If the issue persists, please email support@my-cpe.com or contact our support team via live chat.

The evaluation form is sent within 24 hours after you pass the final quiz with a minimum score of 70%. The evaluation form is available only to attendees who remained logged in until the end of the course and answered all polling questions.

MY-CPE LLC is PCI-compliant. MYCPE ONE uses Stripe, a secure payment gateway that meets PCI-DSS compliance standards, ensuring all payment details are protected through SSL encryption. Once you have registered for a package and completed payment, refunds are not provided unless you are unable to access the courses.