Marketing/Branding Internal Audit

  • Accountant
  • CPA (CA)
  • CRMA
  • CPA/CFF
  • CFE
  • CGAP
  • CGFM
  • CIA
  • CMA
  • CPA (US)
  • CVA
  • CA - ICAEW
  • IAP
  • QIAL
  • ACCA
  • CBA/MCBA
  • CA - Ireland
  • CA - Scotland
  • CPA - Ireland
  • CFIRS
  • CWS

Published: November, 2021

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Before starting this self study program, please go through the instructional document.

  • Course Description
  • Course Qualification
  • Presenter
  • FAQ

Course Description

Overview

  • Introduction To Marketing
    5 mins
  • Marketing is Not Selling
    17 mins
  • Brand Mantra
    33 mins
  • Consistent Image
    47 mins
  • Marketing Internal Audit
    61 mins
  • Three Pillars of Marketing Internal Audit
    75 mins

Course Description

Internal auditing is an independent, objective assurance and consulting activity designed to add value to and improve an organization's operations. Internal audit offers risk management and evaluates the effectiveness of a company's internal controls, corporate governance, and accounting processes. Internal audits provide management and board of directors with a value-added service where flaws in a process may be caught and corrected prior to external audits.

Despite their best intentions, internal auditors fail to convey this understanding to their client in marketing their importance and role. Key questions such as following may help internal auditors in clarifying the projection of their role. 

  • Does our organization understand the role of internal audit? 
  • How can we make sure the organization understands how internal audit can assist the organization in meeting its objectives? 

This Online CPE Course takes attendees through how to effectively market internal audit and establish relationships with the following key topics included: 

  • Introduction to marketing
  • Introduction to branding
  • Defining department and yourself
  • Controlling and developing image
  • Customer communications
  • Consistency
  • Gold Nuggets from Marketing Internal Audit


Click to access more CPE webinars on Accounting & Auditing | Free CPE Webinars | Free Ethics CPE Webinars 

Learning Objectives

  • To recall how to effectively convey Internal Audit’s Mission
  • To outline Internal Audit’s Goals and Objectives
  • To convey appropriately IA’s role and establish effective relationships

Recommended For

  • This Online CPE webinar on internal audit  is recommended for CPAs, CIA, CMA, IAP, QIAL, and other professionals providing internal audit services
  • This Online Continuing Professional Education webinar on Auditing is recommended for CPAs in Canada who help their clients with internal auditing and control services

Who Should Attend?

  • Accountant
  • Accounting and audit managers/practitioners
  • Accounting Firm
  • Accounting Managers
  • Accounting Practice Owners
  • Auditors
  • Certified Management Accountant (CMA)
  • Cloud Accountants
  • Cloud Firms
  • CPA (Industry)
  • CPA - Mid Size Firm
  • CPA - Small Firm
  • CPA in Business
  • Entrepreneurial CPA
  • Senior Accountant
  • Staff of Accounting Firm
  • Young CPA

Course Qualification

Webinar Qualifies For

  • 2 CPE Credit for Internal Audit Practitioner (IAP)
  • 2 CPD Credit of Auditing for Chartered Professional Accountant (CPA Canada)
  • 2 CPE Credit of Auditing for Certified Public Accountants (CPA-US)
  • 2 CPE Credit of Auditing for Certified Management Accountants (CMA)
  • 2 CPE Credit of Internal Auditing for Certified Internal Auditors (CIA)
  • 2 CPE Credit for Qualification in Internal Audit Leadership (QIAL)
  • 2 CE Credit for Certified Fiduciary & Investment Risk Specialist (CFIRS)
  • 2 CE Credit for Certified Wealth Strategist (CWS)
  • 2 General Credit for Accountant/Bookeeper
  • 2 CPD Credit for CA - ICAEW
  • 2 CPD Credit for Chartered Certified Accountants (ACCA)
  • 2 CPD Credit for Chartered Accountants - Ireland (CAI)
  • 2 CPD Credit for Chartered Accountants - Scotland
  • 2 CPD Credit for CPA - Ireland
  • 2 CPD Credit of Auditing for Certified Financial Forensics (CFF)
  • 2 CPE Credit of Auditing for Certified Fraud Examiner (CFE)
  • 2 CPE Credit of Auditing for Certified Valuation Analyst (CVA)
  • 2 CPE Credit of Auditing for Certified Business Appraiser/Master Certified Business Appraiser (CBA/MCBA)
  • 2 CPE Credit for Certification in Risk Management Assurance (CRMA)
  • 2 CPE Credit for Certified Government Auditing Professional (CGAP)
  • 2 CPE Credit for Certified Government Financial Manager (CGFM)

Additional details

  • Course Level :
    Basic
  • Credits :
    2
  • Instructional Method :
    QAS Self Study
  • Pre-requisites :
    None
  • Advance Preparation :
    None

NASBA APPROVED

MY-CPE LLC, 1600 Highway 6 south, suite 250, sugar land, TX, 77478

MY-CPE LLC (Sponsor Id#: 143597) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

Presenter

About Presenter

Danny Goldberg

President, GoldSRD

Danny M. Goldberg is the Founder of GoldSRD (www.GoldSRD.com), a leading provider of Staff Augmentation, Executive Recruiting and Professional Development services.  Danny is a well-known speaker on internal auditing and People-Centric Skills, co-authoring People-Centric Skills: Communication and Interpersonal Skills for Internal Auditors, via Wiley Publications.  People-Centric Skills, 2nd Edition, the follow-up to this critically acclaimed book, is currently available via Amazon and through GoldSRD at a discounted rate. 

Danny has over 22 years of professional experience, including five years leading/building internal audit functions.  Danny was named as one of the Fort Worth Business Press 40 Under 40 for 2014. 

He is a thought-leader in the profession, recognized through his numerous articles in trade magazines and consistent rating as a top speaker in the industry.  Mr. Goldberg is also accredited as the Professional Commentator of the Bureau of National Affairs - Internal Audit: Fundamental Principles and Best Practices (Professional Commentator).  This book was authored by renowned audit scholars Curtis C. Verschoor and Mort A. Dittenhofer – coauthor of Sawyer’s Internal Auditing. 

Mr. Goldberg is an active member of the Institute for Internal Auditors, both at a local and national level.  Leadership roles include: 

  • Current IIA Dallas Chapter Board Member and Programs Committee Co-Chair
  • Former IIA Fort Worth Chapter Board Member and Programs Committee Co-Chair
  • Former Member of the IIA North America Learning Committee (2015)
  • Former Volunteer Chairman of the American Lung Association (2014)
  • Former Audit Committee Chairman/Director at numerous religious organizations

Danny is a Certified Public Accountant (CPA), Certified Internal Auditor (CIA), Certified Information Systems Auditor (CISA), Certified in the Governance of Enterprise Information Technology (CGEIT), Certified in Risk and Information Systems Control (CRISC), Certified in Risk Management Assurance (CRMA), has obtained his Certification in Control Self Assessment (CCSA) and is a Chartered Global Management Accountant (CGMA).

About Company

GoldSRD focuses its efforts on three core practices in addition to special projects:

- Staff Augmentation: We have a vast network of very capable and experienced temporary employees that fill your organization’s needs within 72 hours of the request. Our process is differentiated from competitors due to the in-depth review process we perform on candidates.

- Executive Recruiting: Due to our expansive network of very capable and experienced resources, we are able to target not only the right background but ideal personality fit to fill your organization’s needs.

- Professional Development: Our Founder, Danny M. Goldberg, is a renowned speaker and trainer on internal audit, accounting, finance, and soft skills. We have over 100 full-day courses and can customize to your needs. These courses include topical matters on Internal Audit, Audit, Finance and People-Centric© (Soft Skills). With over 100 professional organizations and 30 Fortune 1000 customers, we have the experience and know-how to create a successful, fun, interactive and objective-based course.

Faq

FAQs content

  • To receive Continuing Education credit for the event, you must register for the webcast prior to the start of each program.
  • Continuing Education Credit Certificate is available to all eligible participants within 24 hours of each webinar.
  • You must attend complete live webinar and respond to all polling questions asked during the webinar. Credits would be issued on 50 minute credit hour basis.
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  • This event may be a recorded rebroadcast of a live event done in past and the instructor will be available to answer your questions during/after the webinar.
  • If you still face the polling problem please don’t panic and provide your response in the chat and we shall consider the same for processing for credits. You can download Zoom by clicking on the mentioned link : https://zoom.us/download
  • Our courses meet the global Continuing Professional Development (CPD-IES7) Standard for Chartered Accountants with International Education Standard 7 (IES 7) set by The International Federation of Accountants (IFAC), the International Accounting Education Standards Board (IAESB) and the Association of Chartered Certified Accountants (ACCA). Based on our accreditation by existing IFAC members and affiliates, we believe learners can count their professionally relevant, verifiable learning activities on myCPE, including taking on demand courses and attending live webinars, toward fulfillment of their verifiable CPD-IES7 requirements. However, if there is any question, we recommend that the individual learner confirm with his/her professional licensing organization before taking myCPE courses for CPD-IES7 credit.
  • You can manage your continuing education certificates and credits through your certificate dashboard which is available when you are logged in to your account (LOGIN)
  • As an accredited provider of Continuing Professional Education in the United States, myCPE online learning platform, courses, and webinars meet the requirements set forth by the Institute of Management Accountants (IMA), an IFAC Member Organization, as well as the National State Boards of Accountancy (NASBA) and the Institute of Internal Auditors (IIA), both IFAC Affiliates. As well as it has been approved by NASBA, Internal Revenue Service (IRS), Certified Financial Planner Board (CFP Board), California Tax Education Council (CTEC), Society of Human Resource Professional (SHRM), Human Resource Certification Institute (HRCI) and many more.Therefore, we believe learners can count their professionally relevant, verifiable learning activities on myCPE, including taking on demand courses and attending live webinars, toward fulfillment of their verifiable continuing education requirement as CPD-IES7 requirements. However, if there is any question, we recommend that the individual learner confirm with his/her professional licensing organization before taking myCPE courses for CPD-IES7 credit.
  • myCPE Courses are taken by : CPA | CMA | CFE | CIA | CPA(Yellow Book)| CFP | CFA | CPA (Govt.) | EA | CRTP | MRTP | ORTP | ABV | CITP | CVA | PFS | CFF and others.

Ratings and Review

4.6

10 Ratings

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RA

Rhiannon Ashleigh, Accountant

May 29th, 2022

The format of this training is a recording of a Zoom discussion. It will be helpful if the video also include the chat discussion so we can follow along easier.

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