Are you an accountant, CPA, bookkeeper, QuickBooks ProAdvisor or consultant with some clients who think your hourly billing rate is to high? Do you want to improve your profitability and make more money? Then, you need to join the growing trend for accounting professionals and implement value pricing.
Value pricing is the most talked about topic in the accounting profession for a very good reason. Value pricing is a way of billing a client for services provided based on the value of the service (or advice) instead of the number of hours spent. Consider one of your clients calls for tax advice on how to structure a real estate transaction. In a 20-minute phone call, you provide guidance that saves the company $40,000 in taxes that year. Is that advice only worth one-third of your hourly billing rate? I believe even the client would agree it’s worth much more. How much more? That’s the question many firms struggle with.
Most CPAs and Bookkeepers in the US are overworked – working far too many hours – for far too little reward. This needs to change. Advances in technology are forcing the profession to adopt a better pricing model. The profession needs to fully embrace value pricing. Putting it bluntly, those accounting firms that continue to bill by the hour will experience declining margins and profit.
Highlights of the webinar:
Understand the theory behind how we make buying decisions as consumers and stop the counter productive practice of billing by the hour. Instead, learn how to adapt superior value-based pricing at your firm and get paid for the value you provide. Discover the secrets of value pricing from one of the World’s leading thinkers on the subject, Mark Wickersham FCA.
Owner, Mark Wickersham Training International Ltd.
Mark Wickersham – Chartered Accounted, public speaker and #1 best-selling author – is known as the most sought after profit improvement expert in the accounting community. He is famous for helping accounting firms double their profits in less than 18 months without having to work harder or do any uncomfortable marketing.
Course Level
Credits
Instructional Method
Pre-requisites
Advance Preparation
MY-CPE LLC, 1600 Highway 6 south, suite 250, sugar land, TX, 77478
MY-CPE LLC (Sponsor Id#: 143597) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors.
JL
Great sales pitch!
PH
Great!
PH
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