MYCPE ONE

Digital Advertising for Accountants: What Works and What Wastes Money

153

Interested

People have shown interest recently

AI Review Summary

Generated by AI based on all course reviews

Conference Overview

Digital Ads can work for accounting and advisory professionals, or they can be an expensive guessing game. In this CPE course, we’ll demystify digital advertising for accounting firms, showing you how to use platforms like Google Ads, Meta, and LinkedIn to target local and niche clients all while keeping costs under control. The key to success lies in understanding where advertising works and where it doesn’t.

We’ll cover essential digital advertising metrics such as Reach, Clicks, and Conversions to help you track and measure what really matters. We’ll also help you decide which platform is best suited for your firm’s needs and share practical tips to avoid wasting money, such as identifying the right keywords and avoiding those that don’t convert. Budgeting, targeting, and tracking best practices will also be discussed to ensure your ads are cost-effective.

Major Topics:

  • Advertising Platforms for Firms
  • Key Advertising Metrics
  • Platform Selection Tips
  • Effective Keyword Strategies
  • Landing Page Best Practices

Lastly, we’ll dive into landing page tips that turn clicks into calls, ensuring your advertising efforts translate into real business. Whether you’ve experimented with ads before or are just starting, this CPE course will equip you with the knowledge to advertise smarter not louder. Don’t miss out on maximizing your advertising budget to drive meaningful results.

Completed

Continuing Education Credits

The sessions of the conference qualifies for

Qualification Credits Subject Area
CPA (US) 1 Communications and Marketing
CPA in Canada 1 Communication
DE LPA 1 Communications and Marketing
ACCA 1 All
CA - ICAEW 1 All
IA LPA 1 Communications and Marketing
ME LPA 1 Communications and Marketing
CA - Scotland 1 All
CA - Ireland 1 All
CPA - Ireland 1 All

Sessions

Dec 4th, 2025

Speakers:
Speaker Name
Apoorv Dwivedi


CMO, Fixyr Marketing

  • 4.6
  • rating
  • rating
  • rating
  • rating
  • rating
Speaker Name
Melissa Taylor

Marketing Manager
Melton & Melton, LLP

Speaker Name
Priyanka Sharma

VP Of Marketing
MYCPE ONE

Digital Ads can work for accounting and advisory professionals, or they can be an expensive guessing game. In this CPE course, we’ll demystify digital advertising for accounting firms, showing you how to use platforms like Google Ads, Meta, and LinkedIn to target local and niche clients all while keeping costs under control. The key to success lies in understanding where advertising works and where it doesn’t.

We’ll cover essential digital advertising metrics such as Reach, Clicks, and Conversions to help you track and measure what really matters. We’ll also help you decide which platform is best suited for your firm’s needs and share practical tips to avoid wasting money, such as identifying the right keywords and avoiding those that don’t convert. Budgeting, targeting, and tracking best practices will also be discussed to ensure your ads are cost-effective.

Major Topics:

  • Advertising Platforms for Firms
  • Key Advertising Metrics
  • Platform Selection Tips
  • Effective Keyword Strategies
  • Landing Page Best Practices

Lastly, we’ll dive into landing page tips that turn clicks into calls, ensuring your advertising efforts translate into real business. Whether you’ve experimented with ads before or are just starting, this CPE course will equip you with the knowledge to advertise smarter not louder. Don’t miss out on maximizing your advertising budget to drive meaningful results.

Learning Objectives

  • Discuss where digital advertising works for accounting firms and where it doesn’t.
  • Identify key digital advertising metrics such as Reach, Clicks, and Conversions.
  • Analyze how to decide which platform is best suited for your firm.
  • Explore practical tips to avoid wasting money, including keyword selection.
  • Explain best practices for budgeting, targeting, tracking, and optimizing landing pages.

Qualifies For

License details Credits Status
Communication for Chartered Professional Accountant in Canada 1 CPD Eligible
Communications and Marketing for Certified Public Accountants (CPA-US) 1 CPE Approved
Chartered Accountant - ICAEW 1 CPD Eligible
Association of Chartered Certified Accountants (ACCA) 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
Chartered Accountants - Scotland 1 CPD Eligible
CPA - Ireland 1 CPD Eligible
Communications and Marketing for Iowa Licensed Public Accountant (IA-LPA) 1 CPE Approved
Communications and Marketing for Maine Licensed Public Accountant (ME-LPA) 1 CPE Approved
Communications and Marketing for Delaware Licensed Public Accountant (DE-LPA) 1 CPE Approved

Other Details

Subject Area

Communications and Marketing

Course Level

Basic

Instuctional Method

Group Internet Based

Pre-requisites

-

Advance Preparation

-

Session Speakers

Apoorv Dwivedi
Apoorv Dwivedi


CMO, Fixyr Marketing

Dec 4th, 2025

View More
Priyanka Sharma
Priyanka Sharma

VP Of Marketing
MYCPE ONE

Dec 4th, 2025

View More
Melissa Taylorjavascript:void(0);
Melissa Taylor

Marketing Manager
Melton & Melton, LLP

Dec 4th, 2025

View More

Reviews and Ratings

out of 5

ratingratingratingratingrating
8 ratings

Excellent

Very Good

Average

Poor

MT

MELANIE TERRIEN, Owner
3 ratingratingratingratingrating

While I appreciate the overall information, as a small business (solo) owner, I didn't leave the cpe gaining an appreciation for What Works and What Waste Money.

JM

Joseph Michalski, Director
5 ratingratingratingratingrating

OK

CM

christine Milewsky,
5 ratingratingratingratingrating

GREAT WEBINAR

HM

Hugo Moreno, Owner
5 ratingratingratingratingrating

Great experiences know from experts about it. Happy to connect with an expert to share experiences

HM

Hugo Moreno, Owner
5 ratingratingratingratingrating

Great experiences know from experts about it. Happy to connect with an expert to share experiences

HM

Hugo Moreno, Owner
5 ratingratingratingratingrating

Great experiences know from experts about it. Happy to connect with an expert to share experiences

HM

Hugo Moreno, Owner
5 ratingratingratingratingrating

Great experiences know from experts about it. Happy to connect with an expert to share experiences

FW

Frank Walko, Owner
5 ratingratingratingratingrating

Very well done presentation. I found it very informative and I gained some insights on how to market online.

Frequently Asked Questions

Virtual conference with MYCPE ONE is enveloped around a theme or subject or driven towards a particular audience, and is designed to be more collaborative; with a tremendously interactive agenda, panel discussions, and gives an option to all participants being able to turn their web cameras on and participate more actively. Virtual conference offers multiple sessions over a longer time frame of more than 8 hours. Virtual conferences help build a community or initiate networking opportunities.

MYCPE ONE is seamlessly integrated with ZOOM for conducting continuing education events. Please ensure that you check the system requirements before the event starts. The system requirements are :

  • An internet connection – broadband wired or wireless (3G or 4G/LTE)
  • Speakers and a microphone (required in case of interactive sessions) – Built-in, USB plug-in, or wireless Bluetooth
  • A webcam or HD webcam - built-in, USB plug-in (required in case of interactive sessions)
  • CLICK HERE to view the System Requirements for Zoom.

There is an official break scheduled for this workshop/events. Other than the scheduled break, the in-session breaks shall be available at discretion of the speaker.

The MYCPE ONE virtual events are designed to impart education around a specific theme or subject from a basic to an advanced level, which is why we do not recommend you to leave the event in between. However, if you had to leave the event because of some unforeseen circumstances, you would be granted the credits for the sessions that you attended completely and wherein you answered all the polling questions.

The recording of the event can be made available to you, on request. You can reach out to us at support@my-cpe.com or can also let us know through live chat support if you need a recording for this event. However, the recording shall not be available for Continuing Education Credits.


During every conference the chat panel shall always be open. You can mention the issue faced by you in the chat panel and our moderator will take it up for resolution shortly. You can also reach out to our support team in the live chat support or at support@my-cpe.com



Please Wait

While we securely retrieve your payment information.
This may take a few seconds.