MYCPE ONE

Get Found on Google: SEO Strategies for CPA Firms

172

Interested

People have shown interest recently

Conference Overview

In today's digital-first world, potential clients begin their search for accounting services on Google, making search engine visibility an important component of your firm's marketing strategy. This webinar demystifies SEO for CPA firms, providing practical, non-technical strategies to improve your Google rankings and online discoverability. Discover how to strengthen your local search presence and position your firm as a credible resource in your market.  

Major Topics:

  • SEO fundamentals specifically tailored for accounting and CPA firms 
  • Local SEO essentials: optimizing Google Business Profile, local citations, and map visibility 
  • Keyword research: identifying search terms your target audience is using 
  • On-page optimization: title tags, meta descriptions, header structure, and content optimization 
  • Content marketing strategies: creating service pages, blog posts, and resources that provide value 
  • Building credibility through backlinks, online directories, and professional associations 
  • Technical SEO basics: site structure, page speed, mobile optimization, and schema markup 
  • Measuring success: using Google Analytics and Search Console to track rankings and traffic 
  • Common SEO mistakes accounting firms make and how to avoid them

Completed

Continuing Education Credits

The sessions of the conference qualifies for

Qualification Credits Subject Area
CPA (US) 1 Communications and Marketing
CPA in Canada 1 Communication
ACCA 1 All
CA - ICAEW 1 All
CA - Scotland 1 All
CA - Ireland 1 All
CPA - Ireland 1 All

Sessions

Jan 29th, 2026

Speakers:
Speaker Name
Apoorv Dwivedi


CMO, Fixyr Marketing

  • 4.6
  • rating
  • rating
  • rating
  • rating
  • rating
Speaker Name
Priyanka Sharma

VP Of Marketing
MYCPE ONE

In today's digital-first world, potential clients begin their search for accounting services on Google, making search engine visibility an important component of your firm's marketing strategy. This webinar demystifies SEO for CPA firms, providing practical, non-technical strategies to improve your Google rankings and online discoverability. Discover how to strengthen your local search presence and position your firm as a credible resource in your market.  

Major Topics:

  • SEO fundamentals specifically tailored for accounting and CPA firms 
  • Local SEO essentials: optimizing Google Business Profile, local citations, and map visibility 
  • Keyword research: identifying search terms your target audience is using 
  • On-page optimization: title tags, meta descriptions, header structure, and content optimization 
  • Content marketing strategies: creating service pages, blog posts, and resources that provide value 
  • Building credibility through backlinks, online directories, and professional associations 
  • Technical SEO basics: site structure, page speed, mobile optimization, and schema markup 
  • Measuring success: using Google Analytics and Search Console to track rankings and traffic 
  • Common SEO mistakes accounting firms make and how to avoid them

Learning Objectives

  • Improve Online Visibility: Learn how to make your firm more discoverable to people searching for accounting services 
  • Understand SEO Fundamentals: Demystify search engine optimization with practical, non-technical explanations 
  • Build Long-Term Assets: Develop sustainable online visibility through organic search strategies 
  • Stay Competitive: Learn current best practices to maintain a strong digital presence 
  • Establish Credibility: Position your firm as a trusted resource through strategic content creation 
  • Make Informed Decisions: Understand SEO well enough to guide vendors or internal efforts 
  • Actionable Strategies: Leave with clear next steps you can implement for your firm

Other Details

Subject Area

Communications and Marketing

Course Level

Basic

Instuctional Method

Group Internet Based

Pre-requisites

-

Advance Preparation

-

Session Speakers

Apoorv Dwivedi
Apoorv Dwivedi


CMO, Fixyr Marketing

Jan 29th, 2026

View More
Priyanka Sharma
Priyanka Sharma

VP Of Marketing
MYCPE ONE

Jan 29th, 2026

View More

Frequently Asked Questions

Virtual conference with MYCPE ONE is enveloped around a theme or subject or driven towards a particular audience, and is designed to be more collaborative; with a tremendously interactive agenda, panel discussions, and gives an option to all participants being able to turn their web cameras on and participate more actively. Virtual conference offers multiple sessions over a longer time frame of more than 8 hours. Virtual conferences help build a community or initiate networking opportunities.

MYCPE ONE is seamlessly integrated with ZOOM for conducting continuing education events. Please ensure that you check the system requirements before the event starts. The system requirements are :

  • An internet connection – broadband wired or wireless (3G or 4G/LTE)
  • Speakers and a microphone (required in case of interactive sessions) – Built-in, USB plug-in, or wireless Bluetooth
  • A webcam or HD webcam - built-in, USB plug-in (required in case of interactive sessions)
  • CLICK HERE to view the System Requirements for Zoom.

There is an official break scheduled for this workshop/events. Other than the scheduled break, the in-session breaks shall be available at discretion of the speaker.

The MYCPE ONE virtual events are designed to impart education around a specific theme or subject from a basic to an advanced level, which is why we do not recommend you to leave the event in between. However, if you had to leave the event because of some unforeseen circumstances, you would be granted the credits for the sessions that you attended completely and wherein you answered all the polling questions.

The recording of the event can be made available to you, on request. You can reach out to us at support@my-cpe.com or can also let us know through live chat support if you need a recording for this event. However, the recording shall not be available for Continuing Education Credits.


During every conference the chat panel shall always be open. You can mention the issue faced by you in the chat panel and our moderator will take it up for resolution shortly. You can also reach out to our support team in the live chat support or at support@my-cpe.com