MYCPE ONE

Google Ads for CPAs: Ways to Maximize Efficiency of Your Ads

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Conference Overview

Google Ads can be a valuable tool for CPA firms seeking to increase their online visibility, but managing campaigns efficiently requires understanding the platform's complexities and best practices specific to professional services. This webinar demystifies Google Ads for accounting firms, providing practical strategies to optimize campaign performance, control costs, and ensure your advertising efforts reach the right audience. Learn how to make informed decisions about your paid search strategy and get the most value from your advertising budget.  

Major Topics:

  • Google Ads fundamentals: understanding how the platform works for professional services 
  • Campaign structure best practices: organizing ad groups by service type and client needs 
  • Keyword strategy: choosing relevant search terms while avoiding expensive, low-quality traffic 
  • Ad copy that converts: writing compelling headlines and descriptions that reflect your expertise 
  • Landing page optimization: ensuring ad clicks lead to relevant, conversion-focused pages 
  • Budget management: setting appropriate bids and daily budgets for sustainable campaigns 
  • Quality Score optimization: improving ad relevance to reduce costs and improve placement 
  • Negative keywords: filtering out irrelevant searches to improve campaign efficiency 
  • Geographic targeting: focusing your budget on your service area 
  • Conversion tracking: measuring which campaigns and keywords perform best 
  • Seasonal adjustments: optimizing campaigns around tax season and fiscal year-ends 
  • Common mistakes CPA firms make with Google Ads and how to avoid them

Completed

Continuing Education Credits

The sessions of the conference qualifies for

Qualification Credits Subject Area
CPA (US) 1 Communications and Marketing
CPA in Canada 1 Communication
ACCA 1 All
CA - ICAEW 1 All
CA - Scotland 1 All
CA - Ireland 1 All
CPA - Ireland 1 All

Sessions

Mar 25th, 2026

Speakers:
Speaker Name
Apoorv Dwivedi


CMO, Fixyr Marketing

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Speaker Name
Priyanka Sharma

VP Of Marketing
MYCPE ONE

Google Ads can be a valuable tool for CPA firms seeking to increase their online visibility, but managing campaigns efficiently requires understanding the platform's complexities and best practices specific to professional services. This webinar demystifies Google Ads for accounting firms, providing practical strategies to optimize campaign performance, control costs, and ensure your advertising efforts reach the right audience. Learn how to make informed decisions about your paid search strategy and get the most value from your advertising budget.  

Major Topics:

  • Google Ads fundamentals: understanding how the platform works for professional services 
  • Campaign structure best practices: organizing ad groups by service type and client needs 
  • Keyword strategy: choosing relevant search terms while avoiding expensive, low-quality traffic 
  • Ad copy that converts: writing compelling headlines and descriptions that reflect your expertise 
  • Landing page optimization: ensuring ad clicks lead to relevant, conversion-focused pages 
  • Budget management: setting appropriate bids and daily budgets for sustainable campaigns 
  • Quality Score optimization: improving ad relevance to reduce costs and improve placement 
  • Negative keywords: filtering out irrelevant searches to improve campaign efficiency 
  • Geographic targeting: focusing your budget on your service area 
  • Conversion tracking: measuring which campaigns and keywords perform best 
  • Seasonal adjustments: optimizing campaigns around tax season and fiscal year-ends 
  • Common mistakes CPA firms make with Google Ads and how to avoid them

Learning Objectives

  • Optimize Ad Spend: Learn strategies to reduce wasted budget on irrelevant clicks.
  • Better Campaign Performance: Understand how to improve ad effectiveness and efficiency.
  • Make Informed Decisions: Gain knowledge to evaluate and guide your advertising efforts.
  • Avoid Common Pitfalls: Learn from typical mistakes made by professional services firms.
  • Control Your Budget: Implement strategies to manage costs while maintaining visibility.
  • Understand the Platform: Demystify Google Ads with clear, practical explanations.
  • Competitive Advantage: Learn tactics to improve your position in search results.
  • Measurable Approach: Track what works and make data-driven adjustments.

Other Details

Subject Area

Auditing

Course Level

Intermediate

Instuctional Method

Group Internet Based

Pre-requisites

-

Advance Preparation

-

Session Speakers

Apoorv Dwivedi
Apoorv Dwivedi


CMO, Fixyr Marketing

Mar 25th, 2026

View More
Priyanka Sharma
Priyanka Sharma

VP Of Marketing
MYCPE ONE

Mar 25th, 2026

View More

Frequently Asked Questions

Virtual conference with MYCPE ONE is enveloped around a theme or subject or driven towards a particular audience, and is designed to be more collaborative; with a tremendously interactive agenda, panel discussions, and gives an option to all participants being able to turn their web cameras on and participate more actively. Virtual conference offers multiple sessions over a longer time frame of more than 8 hours. Virtual conferences help build a community or initiate networking opportunities.

MYCPE ONE is seamlessly integrated with ZOOM for conducting continuing education events. Please ensure that you check the system requirements before the event starts. The system requirements are :

  • An internet connection – broadband wired or wireless (3G or 4G/LTE)
  • Speakers and a microphone (required in case of interactive sessions) – Built-in, USB plug-in, or wireless Bluetooth
  • A webcam or HD webcam - built-in, USB plug-in (required in case of interactive sessions)
  • CLICK HERE to view the System Requirements for Zoom.

There is an official break scheduled for this workshop/events. Other than the scheduled break, the in-session breaks shall be available at discretion of the speaker.

The MYCPE ONE virtual events are designed to impart education around a specific theme or subject from a basic to an advanced level, which is why we do not recommend you to leave the event in between. However, if you had to leave the event because of some unforeseen circumstances, you would be granted the credits for the sessions that you attended completely and wherein you answered all the polling questions.

The recording of the event can be made available to you, on request. You can reach out to us at support@my-cpe.com or can also let us know through live chat support if you need a recording for this event. However, the recording shall not be available for Continuing Education Credits.


During every conference the chat panel shall always be open. You can mention the issue faced by you in the chat panel and our moderator will take it up for resolution shortly. You can also reach out to our support team in the live chat support or at support@my-cpe.com