MYCPE ONE

How a Modern Firm Built a Scalable Growth Engine with Digital Marketing: Inside Empyrean CPA

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Conference Overview

What if your accounting firm’s website didn’t just “look good,” but worked—bringing in qualified leads, converting them, and fuelling long-term growth?

Many firms treat digital marketing as a series of disconnected tactics—until the leads stop coming in, and the gaps become impossible to ignore.

This course offers a behind-the-scenes look at how Empyrean CPA re-engineered its digital strategy from the ground up. Hosted by Apoorv Dwivedi, Marketing Coach-in-Residence at MYCPE ONE, and featuring Sunny Patel, Founder of Empyrean CPA, this course explores the firm’s shift from an underperforming website to a fully integrated marketing system that delivers consistent results.

Major Topics:

  • Website Conversion Strategy
  • Targeted Traffic Generation
  • Integrated Marketing Systems
  • Marketing Performance Metrics
  • Long-Term Growth Planning

If you’re leading a CPA or advisory firm and want your marketing to drive results, marketers this session provides a practical look at what it really takes to modernize your marketing—and what to avoid along the way.

Completed

Continuing Education Credits

The sessions of the conference qualifies for

Qualification Credits Subject Area
CPA (US) 1 BusIness Management & Organization
CPA in Canada 1 BusIness Management & Organization
ACCA 1 All
CA - ICAEW 1 All
CA - Scotland 1 All
CA - Ireland 1 All
CPA - Ireland 1 All

Sessions

Jun 19th, 2025

Speakers:
Speaker Name
Apoorv Dwivedi


CMO, Fixyr Marketing

  • 4.6
  • rating
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Speaker Name
Priyanka Sharma

VP Of Marketing
MYCPE ONE

Speaker Name
Sunny Patel

Chief Executive Officer (CEO)
Empyrean Financial CPAs

What if your accounting firm’s website didn’t just “look good,” but worked—bringing in qualified leads, converting them, and fuelling long-term growth?

Many firms treat digital marketing as a series of disconnected tactics—until the leads stop coming in, and the gaps become impossible to ignore.

This course offers a behind-the-scenes look at how Empyrean CPA re-engineered its digital strategy from the ground up. Hosted by Apoorv Dwivedi, Marketing Coach-in-Residence at MYCPE ONE, and featuring Sunny Patel, Founder of Empyrean CPA, this course explores the firm’s shift from an underperforming website to a fully integrated marketing system that delivers consistent results.

Major Topics:

  • Website Conversion Strategy
  • Targeted Traffic Generation
  • Integrated Marketing Systems
  • Marketing Performance Metrics
  • Long-Term Growth Planning

If you’re leading a CPA or advisory firm and want your marketing to drive results, marketers this session provides a practical look at what it really takes to modernize your marketing—and what to avoid along the way.

Learning Objectives

  • Discuss how website design impacts lead conversion and client acquisition.
  • Identify strategies for driving targeted traffic using SEO and paid media.
  • Analyze the benefits of integrating marketing into a repeatable process.
  • Explain the role of performance metrics in digital marketing success.
  • Explain how firms shift from disconnected tactics to integrated marketing systems

Other Details

Subject Area

-

Course Level

Basic

Instuctional Method

Group Internet Based

Pre-requisites

-

Advance Preparation

-

Session Speakers

Apoorv Dwivedi
Apoorv Dwivedi


CMO, Fixyr Marketing

Jun 19th, 2025

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Priyanka Sharma
Priyanka Sharma

VP Of Marketing
MYCPE ONE

Jun 19th, 2025

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Sunny Patel
Sunny Patel

Chief Executive Officer (CEO)
Empyrean Financial CPAs

Jun 19th, 2025

View More

Reviews and Ratings

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Eric Tymensen,
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Sam Willson, CPA
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Great.

Frequently Asked Questions

Virtual conference with MYCPE ONE is enveloped around a theme or subject or driven towards a particular audience, and is designed to be more collaborative; with a tremendously interactive agenda, panel discussions, and gives an option to all participants being able to turn their web cameras on and participate more actively. Virtual conference offers multiple sessions over a longer time frame of more than 8 hours. Virtual conferences help build a community or initiate networking opportunities.

MYCPE ONE is seamlessly integrated with ZOOM for conducting continuing education events. Please ensure that you check the system requirements before the event starts. The system requirements are :

  • An internet connection – broadband wired or wireless (3G or 4G/LTE)
  • Speakers and a microphone (required in case of interactive sessions) – Built-in, USB plug-in, or wireless Bluetooth
  • A webcam or HD webcam - built-in, USB plug-in (required in case of interactive sessions)
  • CLICK HERE to view the System Requirements for Zoom.

There is an official break scheduled for this workshop/events. Other than the scheduled break, the in-session breaks shall be available at discretion of the speaker.

The MYCPE ONE virtual events are designed to impart education around a specific theme or subject from a basic to an advanced level, which is why we do not recommend you to leave the event in between. However, if you had to leave the event because of some unforeseen circumstances, you would be granted the credits for the sessions that you attended completely and wherein you answered all the polling questions.

The recording of the event can be made available to you, on request. You can reach out to us at support@my-cpe.com or can also let us know through live chat support if you need a recording for this event. However, the recording shall not be available for Continuing Education Credits.


During every conference the chat panel shall always be open. You can mention the issue faced by you in the chat panel and our moderator will take it up for resolution shortly. You can also reach out to our support team in the live chat support or at support@my-cpe.com