MYCPE ONE

How to Build a Personal Brand on LinkedIn as a CPA

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Conference Overview

Your personal brand can open doors that no ad ever could. In today’s digital world, LinkedIn is a powerhouse for CPAs and financial advisors looking to build authority, develop referral relationships, and establish themselves as trusted experts all without spending a dime. This CPE course will teach you how to leverage LinkedIn to build your professional presence and become a go-to expert in your field.

We’ll walk you through how to craft a headline and profile that reflects your professionalism and shows potential clients that you’re the right choice for their needs. Additionally, we’ll explore the 3 content types that perform best for CPAs on LinkedIn and share tips for optimizing your profile for trust and conversions. Whether you think you don’t have time to post or you’re unsure where to start, we’ll show you how to post consistently, grow your network strategically, and ensure your LinkedIn presence generates leads.

Major Topics:

  • Crafting a Professional Profile
  • Best Content Types for CPAs
  • Building Trust Through LinkedIn
  • Posting Consistently on LinkedIn
  • Networking with Purpose on LinkedIn

LinkedIn isn’t just a social platform it’s a relationship-building tool that can position you as an authority in your field. Done right, LinkedIn can become your #1 source of trust, visibility, and inbound leads. Don’t miss this opportunity to turn LinkedIn into a powerful marketing tool for your practice.

Completed

Continuing Education Credits

The sessions of the conference qualifies for

Qualification Credits Subject Area
CPA (US) 1 Communications and Marketing
CPA in Canada 1 Communication
DE LPA 1 Communications and Marketing
ACCA 1 All
CA - ICAEW 1 All
IA LPA 1 Communications and Marketing
ME LPA 1 Communications and Marketing
CA - Scotland 1 All
CA - Ireland 1 All
CPA - Ireland 1 All

Sessions

Nov 20th, 2025

Speakers:
Speaker Name
Apoorv Dwivedi


CMO, Fixyr Marketing

  • 4.6
  • rating
  • rating
  • rating
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Speaker Name
Priyanka Sharma

VP Of Marketing
MYCPE ONE

Speaker Name
Shirley Koss

Community and Member Success Manager
Woodard

Your personal brand can open doors that no ad ever could. In today’s digital world, LinkedIn is a powerhouse for CPAs and financial advisors looking to build authority, develop referral relationships, and establish themselves as trusted experts all without spending a dime. This CPE course will teach you how to leverage LinkedIn to build your professional presence and become a go-to expert in your field.

We’ll walk you through how to craft a headline and profile that reflects your professionalism and shows potential clients that you’re the right choice for their needs. Additionally, we’ll explore the 3 content types that perform best for CPAs on LinkedIn and share tips for optimizing your profile for trust and conversions. Whether you think you don’t have time to post or you’re unsure where to start, we’ll show you how to post consistently, grow your network strategically, and ensure your LinkedIn presence generates leads.

Major Topics:

  • Crafting a Professional Profile
  • Best Content Types for CPAs
  • Building Trust Through LinkedIn
  • Posting Consistently on LinkedIn
  • Networking with Purpose on LinkedIn

LinkedIn isn’t just a social platform it’s a relationship-building tool that can position you as an authority in your field. Done right, LinkedIn can become your #1 source of trust, visibility, and inbound leads. Don’t miss this opportunity to turn LinkedIn into a powerful marketing tool for your practice.

Learning Objectives

  • Discuss the 3 content types that perform best for CPAs on LinkedIn.
  • Identify strategies for optimizing your LinkedIn profile to build trust and conversions.
  • Analyze how to post consistently on LinkedIn, even with limited time.
  • Explore the importance of reviews and how they impact trust on LinkedIn.
  • Explain how to grow your LinkedIn network strategically, rather than randomly.

Qualifies For

License details Credits Status
Communication for Chartered Professional Accountant in Canada 1 CPD Eligible
Communications and Marketing for Certified Public Accountants (CPA-US) 1 CPE Approved
Chartered Accountant - ICAEW 1 CPD Eligible
Association of Chartered Certified Accountants (ACCA) 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
Chartered Accountants - Scotland 1 CPD Eligible
CPA - Ireland 1 CPD Eligible
Communications and Marketing for Iowa Licensed Public Accountant (IA-LPA) 1 CPE Approved
Communications and Marketing for Maine Licensed Public Accountant (ME-LPA) 1 CPE Approved
Communications and Marketing for Delaware Licensed Public Accountant (DE-LPA) 1 CPE Approved

Other Details

Subject Area

Communications and Marketing

Course Level

Basic

Instuctional Method

Group Internet Based

Pre-requisites

-

Advance Preparation

-

Session Speakers

Apoorv Dwivedi
Apoorv Dwivedi


CMO, Fixyr Marketing

Nov 20th, 2025

View More
Priyanka Sharma
Priyanka Sharma

VP Of Marketing
MYCPE ONE

Nov 20th, 2025

View More
Shirley Koss
Shirley Koss

Community and Member Success Manager
Woodard

Nov 20th, 2025

View More

Reviews and Ratings

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CC

CURTIS coonrod, Principal
5 ratingratingratingratingrating

None

JK

Jeff Kulbago, Chief Financial Officer (CFO)
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Very concise, thorough presentation.

Frequently Asked Questions

Virtual conference with MYCPE ONE is enveloped around a theme or subject or driven towards a particular audience, and is designed to be more collaborative; with a tremendously interactive agenda, panel discussions, and gives an option to all participants being able to turn their web cameras on and participate more actively. Virtual conference offers multiple sessions over a longer time frame of more than 8 hours. Virtual conferences help build a community or initiate networking opportunities.

MYCPE ONE is seamlessly integrated with ZOOM for conducting continuing education events. Please ensure that you check the system requirements before the event starts. The system requirements are :

  • An internet connection – broadband wired or wireless (3G or 4G/LTE)
  • Speakers and a microphone (required in case of interactive sessions) – Built-in, USB plug-in, or wireless Bluetooth
  • A webcam or HD webcam - built-in, USB plug-in (required in case of interactive sessions)
  • CLICK HERE to view the System Requirements for Zoom.

There is an official break scheduled for this workshop/events. Other than the scheduled break, the in-session breaks shall be available at discretion of the speaker.

The MYCPE ONE virtual events are designed to impart education around a specific theme or subject from a basic to an advanced level, which is why we do not recommend you to leave the event in between. However, if you had to leave the event because of some unforeseen circumstances, you would be granted the credits for the sessions that you attended completely and wherein you answered all the polling questions.

The recording of the event can be made available to you, on request. You can reach out to us at support@my-cpe.com or can also let us know through live chat support if you need a recording for this event. However, the recording shall not be available for Continuing Education Credits.


During every conference the chat panel shall always be open. You can mention the issue faced by you in the chat panel and our moderator will take it up for resolution shortly. You can also reach out to our support team in the live chat support or at support@my-cpe.com



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