MYCPE ONE

Landing Pages That Convert: Creating Dedicated Pages for Your Services

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Conference Overview

Landing pages serve as focused entry points designed to guide visitors toward specific actions, making them essential tools for marketing campaigns, paid advertising, and service promotion. This webinar explores how CPA and accounting firms can create effective landing pages for individual services, specializations, or campaigns that convert visitor interest into meaningful engagement. Learn the principles of landing page design and copywriting specifically for professional services and understand how dedicated pages can improve marketing performance across all channels.  

Major Topics:

  • Landing page fundamentals: what makes them different from regular website pages 
  • When to create dedicated landing pages: identifying opportunities for focused pages 
  • Essential landing page elements: headlines, value propositions, trust signals, and calls-to-action 
  • Copywriting techniques for professional services: balancing credibility with persuasion 
  • Visual design principles: layout, hierarchy, and guiding visitor attention 
  • Form design and optimization: collecting information without creating friction 
  • Trust-building elements: credentials, testimonials, case studies, and security indicators 
  • Mobile optimization: ensuring seamless experiences on all devices 
  • Creating landing pages for different services: tax preparation, business consulting, audit services 
  • A/B testing strategies: systematically improving landing page performance 
  • Connecting landing pages to traffic sources: paid ads, email campaigns, social media 
  • Technical considerations: page speed, hosting, and tracking implementation 
  • Common landing page mistakes and how to avoid them

Completed

Continuing Education Credits

The sessions of the conference qualifies for

Qualification Credits Subject Area
CPA (US) 1 Communications and Marketing
CPA in Canada 1 Communication
ACCA 1 All
CA - ICAEW 1 All
CA - Scotland 1 All
CA - Ireland 1 All
CPA - Ireland 1 All

Sessions

Aug 12th, 2026

Speakers:
Speaker Name
Apoorv Dwivedi


CMO, Fixyr Marketing

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Speaker Name
Priyanka Sharma

VP Of Marketing
MYCPE ONE

Landing pages serve as focused entry points designed to guide visitors toward specific actions, making them essential tools for marketing campaigns, paid advertising, and service promotion. This webinar explores how CPA and accounting firms can create effective landing pages for individual services, specializations, or campaigns that convert visitor interest into meaningful engagement. Learn the principles of landing page design and copywriting specifically for professional services and understand how dedicated pages can improve marketing performance across all channels.  

Major Topics:

  • Landing page fundamentals: what makes them different from regular website pages 
  • When to create dedicated landing pages: identifying opportunities for focused pages 
  • Essential landing page elements: headlines, value propositions, trust signals, and calls-to-action 
  • Copywriting techniques for professional services: balancing credibility with persuasion 
  • Visual design principles: layout, hierarchy, and guiding visitor attention 
  • Form design and optimization: collecting information without creating friction 
  • Trust-building elements: credentials, testimonials, case studies, and security indicators 
  • Mobile optimization: ensuring seamless experiences on all devices 
  • Creating landing pages for different services: tax preparation, business consulting, audit services 
  • A/B testing strategies: systematically improving landing page performance 
  • Connecting landing pages to traffic sources: paid ads, email campaigns, social media 
  • Technical considerations: page speed, hosting, and tracking implementation 
  • Common landing page mistakes and how to avoid them

Learning Objectives

  • Improve Conversion Rates: Create pages specifically designed to drive action. 
  • Better Campaign Performance: Maximize the effectiveness of your marketing efforts. 
  • Focused Messaging: Deliver targeted content that resonates with specific audiences.
  • Professional Presentation: Showcase individual services with appropriate detail and positioning.
  • Measurable Results: Track performance and make data-driven improvements.
  • Advertising Efficiency: Improve paid campaign ROI with optimized destination pages.
  • Service Differentiation: Highlight unique aspects of specific offerings.
  • Practical Skills: Learn to create and optimize landing pages for your firm.

Qualifies For

License details Credits Status
Communication for Chartered Professional Accountant in Canada 1 CPD Eligible
Communications and Marketing for Certified Public Accountants (CPA-US) 1 CPE Approved
Chartered Accountant - ICAEW 1 CPD Eligible
Association of Chartered Certified Accountants (ACCA) 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
Chartered Accountants - Scotland 1 CPD Eligible
CPA - Ireland 1 CPD Eligible

Other Details

Subject Area

Communications and Marketing

Course Level

Intermediate

Instuctional Method

Group Internet Based

Pre-requisites

-

Advance Preparation

-

Session Speakers

Apoorv Dwivedi
Apoorv Dwivedi


CMO, Fixyr Marketing

Aug 12th, 2026

View More
Priyanka Sharma
Priyanka Sharma

VP Of Marketing
MYCPE ONE

Aug 12th, 2026

View More

Reviews and Ratings

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JP

Juanita Perry,
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Very informative

Frequently Asked Questions

Virtual conference with MYCPE ONE is enveloped around a theme or subject or driven towards a particular audience, and is designed to be more collaborative; with a tremendously interactive agenda, panel discussions, and gives an option to all participants being able to turn their web cameras on and participate more actively. Virtual conference offers multiple sessions over a longer time frame of more than 8 hours. Virtual conferences help build a community or initiate networking opportunities.

MYCPE ONE is seamlessly integrated with ZOOM for conducting continuing education events. Please ensure that you check the system requirements before the event starts. The system requirements are :

  • An internet connection – broadband wired or wireless (3G or 4G/LTE)
  • Speakers and a microphone (required in case of interactive sessions) – Built-in, USB plug-in, or wireless Bluetooth
  • A webcam or HD webcam - built-in, USB plug-in (required in case of interactive sessions)
  • CLICK HERE to view the System Requirements for Zoom.

There is an official break scheduled for this workshop/events. Other than the scheduled break, the in-session breaks shall be available at discretion of the speaker.

The MYCPE ONE virtual events are designed to impart education around a specific theme or subject from a basic to an advanced level, which is why we do not recommend you to leave the event in between. However, if you had to leave the event because of some unforeseen circumstances, you would be granted the credits for the sessions that you attended completely and wherein you answered all the polling questions.

The recording of the event can be made available to you, on request. You can reach out to us at support@my-cpe.com or can also let us know through live chat support if you need a recording for this event. However, the recording shall not be available for Continuing Education Credits.


During every conference the chat panel shall always be open. You can mention the issue faced by you in the chat panel and our moderator will take it up for resolution shortly. You can also reach out to our support team in the live chat support or at support@my-cpe.com



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