MYCPE ONE

LinkedIn for CPAs: How to Attract High-Value Clients Without Being Salesy

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Conference Overview

LinkedIn has evolved into the premier platform for professional services networking, yet most CPAs struggle to leverage it effectively without feeling pushy or overly promotional. This webinar reveals authentic, relationship-focused strategies to build your personal brand, establish thought leadership, and create meaningful professional connections through value-driven engagement. Learn how to use LinkedIn as a professional development and networking tool while maintaining the integrity your practice demands.   

Major Topics:

  • Optimizing your LinkedIn profile to communicate your expertise and professional value 
  • Content strategies that showcase knowledge without hard selling: what to post, how often, and best formats 
  • The "Give First" approach: providing value through insights, tips, and educational content 
  • Engagement tactics: commenting, networking, and building authentic professional relationships 
  • Leveraging LinkedIn articles, posts, videos, and carousel content for visibility 
  • Building and nurturing your network strategically: connecting with prospects, referral sources, and centers of influence 
  • Using LinkedIn's publishing platform to share expertise in niche areas 
  • Personal branding for CPAs: differentiating yourself while maintaining professionalism 
  • Turning online connections into professional conversations naturally 
  • Time-efficient strategies for busy practitioners: maximizing impact in 15-30 minutes per day

Completed

Continuing Education Credits

The sessions of the conference qualifies for

Qualification Credits Subject Area
CPA (US) 1 Communications and Marketing
CPA in Canada 1 Communication
ACCA 1 All
CA - ICAEW 1 All
CA - Scotland 1 All
CA - Ireland 1 All
CPA - Ireland 1 All

Sessions

Feb 11th, 2026

Speakers:
Speaker Name
Apoorv Dwivedi


CMO, Fixyr Marketing

  • 4.6
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Speaker Name
Priyanka Sharma

VP Of Marketing
MYCPE ONE

LinkedIn has evolved into the premier platform for professional services networking, yet most CPAs struggle to leverage it effectively without feeling pushy or overly promotional. This webinar reveals authentic, relationship-focused strategies to build your personal brand, establish thought leadership, and create meaningful professional connections through value-driven engagement. Learn how to use LinkedIn as a professional development and networking tool while maintaining the integrity your practice demands.   

Major Topics:

  • Optimizing your LinkedIn profile to communicate your expertise and professional value 
  • Content strategies that showcase knowledge without hard selling: what to post, how often, and best formats 
  • The "Give First" approach: providing value through insights, tips, and educational content 
  • Engagement tactics: commenting, networking, and building authentic professional relationships 
  • Leveraging LinkedIn articles, posts, videos, and carousel content for visibility 
  • Building and nurturing your network strategically: connecting with prospects, referral sources, and centers of influence 
  • Using LinkedIn's publishing platform to share expertise in niche areas 
  • Personal branding for CPAs: differentiating yourself while maintaining professionalism 
  • Turning online connections into professional conversations naturally 
  • Time-efficient strategies for busy practitioners: maximizing impact in 15-30 minutes per day

Learning Objectives

  • Build Professional Presence: Strengthen your visibility and credibility within your professional community 
  • Network Effectively: Learn how to build and nurture relationships through a digital platform 
  • Share Your Expertise: Develop confidence in showcasing your knowledge and insights 
  • Expand Your Reach: Tap into your connections' networks to broaden your professional circle 
  • Differentiate Your Practice: Stand out through authentic personal branding and thought leadership 
  • Comfortable Networking: Build relationships authentically without aggressive tactics 
  • Stay Top-of-Mind: Position yourself as a trusted resource within your network 
  • Develop Your Voice: Learn to communicate your professional value effectively

Qualifies For

License details Credits Status
Communication for Chartered Professional Accountant in Canada 1 CPD Eligible
Communications and Marketing for Certified Public Accountants (CPA-US) 1 CPE Approved
Chartered Accountant - ICAEW 1 CPD Eligible
Association of Chartered Certified Accountants (ACCA) 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
Chartered Accountants - Scotland 1 CPD Eligible
CPA - Ireland 1 CPD Eligible

Other Details

Subject Area

Communications and Marketing

Course Level

Basic

Instuctional Method

Group Internet Based

Pre-requisites

-

Advance Preparation

-

Session Speakers

Apoorv Dwivedi
Apoorv Dwivedi


CMO, Fixyr Marketing

Feb 11th, 2026

View More
Priyanka Sharma
Priyanka Sharma

VP Of Marketing
MYCPE ONE

Feb 11th, 2026

View More

Reviews and Ratings

out of 5

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4 ratings

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Average

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KC

Karen Christie, President
5 ratingratingratingratingrating

Great information.

LO

Luca Olushoga,
5 ratingratingratingratingrating

It was an amazing webinar. And I genuinely enjoyed it.

RG

Rachel Gibbs, Owner
5 ratingratingratingratingrating

This webinar was amazing and showed how important LinkedIn is for tax firms.

LS

Lori Shady, Manager
5 ratingratingratingratingrating

I enjoyed the course. Not enough time to go through all the slides. Maybe change to 1.5 hours.

Frequently Asked Questions

Virtual conference with MYCPE ONE is enveloped around a theme or subject or driven towards a particular audience, and is designed to be more collaborative; with a tremendously interactive agenda, panel discussions, and gives an option to all participants being able to turn their web cameras on and participate more actively. Virtual conference offers multiple sessions over a longer time frame of more than 8 hours. Virtual conferences help build a community or initiate networking opportunities.

MYCPE ONE is seamlessly integrated with ZOOM for conducting continuing education events. Please ensure that you check the system requirements before the event starts. The system requirements are :

  • An internet connection – broadband wired or wireless (3G or 4G/LTE)
  • Speakers and a microphone (required in case of interactive sessions) – Built-in, USB plug-in, or wireless Bluetooth
  • A webcam or HD webcam - built-in, USB plug-in (required in case of interactive sessions)
  • CLICK HERE to view the System Requirements for Zoom.

There is an official break scheduled for this workshop/events. Other than the scheduled break, the in-session breaks shall be available at discretion of the speaker.

The MYCPE ONE virtual events are designed to impart education around a specific theme or subject from a basic to an advanced level, which is why we do not recommend you to leave the event in between. However, if you had to leave the event because of some unforeseen circumstances, you would be granted the credits for the sessions that you attended completely and wherein you answered all the polling questions.

The recording of the event can be made available to you, on request. You can reach out to us at support@my-cpe.com or can also let us know through live chat support if you need a recording for this event. However, the recording shall not be available for Continuing Education Credits.


During every conference the chat panel shall always be open. You can mention the issue faced by you in the chat panel and our moderator will take it up for resolution shortly. You can also reach out to our support team in the live chat support or at support@my-cpe.com



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