MYCPE ONE

Local SEO for CPAs: Dominating Your City CPA Searches

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Conference Overview

For CPA firms serving specific geographic markets, local search visibility often matters more than national rankings, making local SEO a critical component of online marketing strategy. This webinar provides comprehensive guidance on optimizing your firm's local search presence to appear prominently when potential clients search for accounting services in your area. Learn specialized techniques for dominating local search results, strengthening your Google Business Profile, and establishing your firm as the go-to option in your market.

Major Topics:

  • Local SEO fundamentals: how local search differs from general SEO 
  • Google Business Profile optimization: completing and enhancing every section for maximum visibility 
  • Local keyword research: targeting location-specific search terms your prospects use 
  • NAP consistency: ensuring your name, address, and phone number are accurate across the web 
  • Building local citations: getting listed in relevant directories and professional associations 
  • Generating and managing online reviews to boost local rankings 
  • Creating location-specific content on your website 
  • Local link building: earning backlinks from community organizations and local businesses 
  • Optimizing for "near me" searches and voice search queries 
  • Using schema markup to help search engines understand your location and services 
  • Competing in the local pack: strategies to appear in the map results 
  • Tracking local search performance and rankings 
  • Multi-location strategies for firms with multiple offices

Completed

Continuing Education Credits

The sessions of the conference qualifies for

Qualification Credits Subject Area
CPA (US) 1 Communications and Marketing
CPA in Canada 1 Communication
ACCA 1 All
CA - ICAEW 1 All
CA - Scotland 1 All
CA - Ireland 1 All
CPA - Ireland 1 All

Sessions

Jun 17th, 2026

Speakers:
Speaker Name
Apoorv Dwivedi


CMO, Fixyr Marketing

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Speaker Name
Priyanka Sharma

VP Of Marketing
MYCPE ONE

For CPA firms serving specific geographic markets, local search visibility often matters more than national rankings, making local SEO a critical component of online marketing strategy. This webinar provides comprehensive guidance on optimizing your firm's local search presence to appear prominently when potential clients search for accounting services in your area. Learn specialized techniques for dominating local search results, strengthening your Google Business Profile, and establishing your firm as the go-to option in your market.

Major Topics:

  • Local SEO fundamentals: how local search differs from general SEO 
  • Google Business Profile optimization: completing and enhancing every section for maximum visibility 
  • Local keyword research: targeting location-specific search terms your prospects use 
  • NAP consistency: ensuring your name, address, and phone number are accurate across the web 
  • Building local citations: getting listed in relevant directories and professional associations 
  • Generating and managing online reviews to boost local rankings 
  • Creating location-specific content on your website 
  • Local link building: earning backlinks from community organizations and local businesses 
  • Optimizing for "near me" searches and voice search queries 
  • Using schema markup to help search engines understand your location and services 
  • Competing in the local pack: strategies to appear in the map results 
  • Tracking local search performance and rankings 
  • Multi-location strategies for firms with multiple offices

Learning Objectives

  • Geographic Focus: Concentrate your efforts where they matter most-your service area.
  • Map Pack Visibility: Increase your chances of appearing in the prominent map results. 
  • Community Presence: Establish your firm as a recognized local option.
  • Competitive Advantage: Outperform other firms in your area for relevant searches.
  • Quality Traffic: Attract searchers who are specifically looking for local services.
  • Comprehensive Strategy: Understand all the components that influence local rankings. 
  • Practical Actions: Leave with a clear checklist for improving your local search presence.
  • Long-Term Results: Build sustainable local visibility that compounds over time.

Qualifies For

License details Credits Status
Communication for Chartered Professional Accountant in Canada 1 CPD Eligible
Communications and Marketing for Certified Public Accountants (CPA-US) 1 CPE Approved
Chartered Accountant - ICAEW 1 CPD Eligible
Association of Chartered Certified Accountants (ACCA) 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
Chartered Accountants - Scotland 1 CPD Eligible
CPA - Ireland 1 CPD Eligible

Other Details

Subject Area

Communications and Marketing

Course Level

Intermediate

Instuctional Method

Group Internet Based

Pre-requisites

-

Advance Preparation

-

Session Speakers

Apoorv Dwivedi
Apoorv Dwivedi


CMO, Fixyr Marketing

Jun 17th, 2026

View More
Priyanka Sharma
Priyanka Sharma

VP Of Marketing
MYCPE ONE

Jun 17th, 2026

View More

Frequently Asked Questions

Virtual conference with MYCPE ONE is enveloped around a theme or subject or driven towards a particular audience, and is designed to be more collaborative; with a tremendously interactive agenda, panel discussions, and gives an option to all participants being able to turn their web cameras on and participate more actively. Virtual conference offers multiple sessions over a longer time frame of more than 8 hours. Virtual conferences help build a community or initiate networking opportunities.

MYCPE ONE is seamlessly integrated with ZOOM for conducting continuing education events. Please ensure that you check the system requirements before the event starts. The system requirements are :

  • An internet connection – broadband wired or wireless (3G or 4G/LTE)
  • Speakers and a microphone (required in case of interactive sessions) – Built-in, USB plug-in, or wireless Bluetooth
  • A webcam or HD webcam - built-in, USB plug-in (required in case of interactive sessions)
  • CLICK HERE to view the System Requirements for Zoom.

There is an official break scheduled for this workshop/events. Other than the scheduled break, the in-session breaks shall be available at discretion of the speaker.

The MYCPE ONE virtual events are designed to impart education around a specific theme or subject from a basic to an advanced level, which is why we do not recommend you to leave the event in between. However, if you had to leave the event because of some unforeseen circumstances, you would be granted the credits for the sessions that you attended completely and wherein you answered all the polling questions.

The recording of the event can be made available to you, on request. You can reach out to us at support@my-cpe.com or can also let us know through live chat support if you need a recording for this event. However, the recording shall not be available for Continuing Education Credits.


During every conference the chat panel shall always be open. You can mention the issue faced by you in the chat panel and our moderator will take it up for resolution shortly. You can also reach out to our support team in the live chat support or at support@my-cpe.com



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