MYCPE ONE

Mastering SEO & Google Search Ads for Accountants

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Conference Overview

Search engine visibility, both organic and paid, represents one of the most effective ways for accounting firms to reach potential clients actively seeking services, yet many practices struggle to maximize the combined potential of SEO and Google Ads. This comprehensive webinar explores how to develop an integrated search strategy that leverages both organic rankings and paid advertising to dominate search results for your target keywords. Learn how these complementary approaches work together to improve your overall search presence and effectiveness.  

Major Topics:

  • Understanding the relationship between SEO and paid search: how they complement each other 
  • Integrated keyword strategy: using insights from both channels to inform your approach 
  • SEO fundamentals review: technical optimization, content, and link building for accounting firms 
  • Google Ads essentials: campaign structure, bidding strategies, and ad copy for professional services 
  • Budget allocation: balancing investment between organic and paid search efforts 
  • Using Google Ads data to inform SEO priorities and vice versa 
  • Competitive analysis: understanding the search landscape in your market 
  • Local search integration: combining local SEO with location-targeted ads 
  • Landing page optimization: creating pages that serve both organic and paid traffic 
  • Conversion tracking and attribution: understanding the full customer journey 
  • Seasonal strategies: adjusting both SEO and paid efforts around tax season and busy periods 
  • Measuring ROI across both channels and optimizing your overall search strategy 
  • Common pitfalls when managing both SEO and paid search simultaneously

Completed

Continuing Education Credits

The sessions of the conference qualifies for

Qualification Credits Subject Area
CPA (US) 1 Communications and Marketing
CPA in Canada 1 Communication
ACCA 1 All
CA - ICAEW 1 All
CA - Scotland 1 All
CA - Ireland 1 All
CPA - Ireland 1 All

Sessions

Jul 15th, 2026

Speakers:
Speaker Name
Apoorv Dwivedi


CMO, Fixyr Marketing

  • 4.6
  • rating
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Speaker Name
Priyanka Sharma

VP Of Marketing
MYCPE ONE

Search engine visibility, both organic and paid, represents one of the most effective ways for accounting firms to reach potential clients actively seeking services, yet many practices struggle to maximize the combined potential of SEO and Google Ads. This comprehensive webinar explores how to develop an integrated search strategy that leverages both organic rankings and paid advertising to dominate search results for your target keywords. Learn how these complementary approaches work together to improve your overall search presence and effectiveness.  

Major Topics:

  • Understanding the relationship between SEO and paid search: how they complement each other 
  • Integrated keyword strategy: using insights from both channels to inform your approach 
  • SEO fundamentals review: technical optimization, content, and link building for accounting firms 
  • Google Ads essentials: campaign structure, bidding strategies, and ad copy for professional services 
  • Budget allocation: balancing investment between organic and paid search efforts 
  • Using Google Ads data to inform SEO priorities and vice versa 
  • Competitive analysis: understanding the search landscape in your market 
  • Local search integration: combining local SEO with location-targeted ads 
  • Landing page optimization: creating pages that serve both organic and paid traffic 
  • Conversion tracking and attribution: understanding the full customer journey 
  • Seasonal strategies: adjusting both SEO and paid efforts around tax season and busy periods 
  • Measuring ROI across both channels and optimizing your overall search strategy 
  • Common pitfalls when managing both SEO and paid search simultaneously

Learning Objectives

  • Comprehensive Strategy: Understand how to leverage both organic and paid search effectively.
  • Better Resource Allocation: Make informed decisions about where to invest time and budget.
  • Synergistic Approach: Learn how SEO and Google Ads reinforce each other.
  • Competitive Visibility: Increase your chances of being seen by using multiple approaches.
  • Data-Driven Decisions: Use insights from both channels to improve overall strategy.
  • Holistic Understanding: See the complete search landscape rather than isolated tactics. 
  • Improved Results: Maximize your overall search performance through integrated efforts. 
  • Strategic Framework: Develop a balanced approach that fits your firm's goals and resources.

Qualifies For

License details Credits Status
Communication for Chartered Professional Accountant in Canada 1 CPD Eligible
Communications and Marketing for Certified Public Accountants (CPA-US) 1 CPE Approved
Chartered Accountant - ICAEW 1 CPD Eligible
Association of Chartered Certified Accountants (ACCA) 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
Chartered Accountants - Scotland 1 CPD Eligible
CPA - Ireland 1 CPD Eligible

Other Details

Subject Area

Communications and Marketing

Course Level

Intermediate

Instuctional Method

Group Internet Based

Pre-requisites

-

Advance Preparation

-

Session Speakers

Apoorv Dwivedi
Apoorv Dwivedi


CMO, Fixyr Marketing

Jul 15th, 2026

View More
Priyanka Sharma
Priyanka Sharma

VP Of Marketing
MYCPE ONE

Jul 15th, 2026

View More

Reviews and Ratings

out of 5

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3 ratings

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WL

Wayne Liebenberg, Chief Financial Officer (CFO)
5 ratingratingratingratingrating

informative

DF

David Felsing, Certified Public Accountant (CPA)
5 ratingratingratingratingrating

good overview

DH

Dmytro Halushchak,
5 ratingratingratingratingrating

Mastering SEO & Google Search Ads for Accountants by MYCPE ONE is a highly practical guide that replaces generic marketing fluff with a clear, accounting-specific roadmap for growth. Instructors Priyanka Sharma and Apoorv Dwivedi do an excellent job of translating complex digital marketing concepts into high-yield strategies, such as targeting high-intent local keywords and setting up high-converting Google Ads campaigns. It is an essential watch for any firm partner or solo practitioner looking to move past traditional word-of-mouth and build a predictable, scalable pipeline of inbound clients

Frequently Asked Questions

Virtual conference with MYCPE ONE is enveloped around a theme or subject or driven towards a particular audience, and is designed to be more collaborative; with a tremendously interactive agenda, panel discussions, and gives an option to all participants being able to turn their web cameras on and participate more actively. Virtual conference offers multiple sessions over a longer time frame of more than 8 hours. Virtual conferences help build a community or initiate networking opportunities.

MYCPE ONE is seamlessly integrated with ZOOM for conducting continuing education events. Please ensure that you check the system requirements before the event starts. The system requirements are :

  • An internet connection – broadband wired or wireless (3G or 4G/LTE)
  • Speakers and a microphone (required in case of interactive sessions) – Built-in, USB plug-in, or wireless Bluetooth
  • A webcam or HD webcam - built-in, USB plug-in (required in case of interactive sessions)
  • CLICK HERE to view the System Requirements for Zoom.

There is an official break scheduled for this workshop/events. Other than the scheduled break, the in-session breaks shall be available at discretion of the speaker.

The MYCPE ONE virtual events are designed to impart education around a specific theme or subject from a basic to an advanced level, which is why we do not recommend you to leave the event in between. However, if you had to leave the event because of some unforeseen circumstances, you would be granted the credits for the sessions that you attended completely and wherein you answered all the polling questions.

The recording of the event can be made available to you, on request. You can reach out to us at support@my-cpe.com or can also let us know through live chat support if you need a recording for this event. However, the recording shall not be available for Continuing Education Credits.


During every conference the chat panel shall always be open. You can mention the issue faced by you in the chat panel and our moderator will take it up for resolution shortly. You can also reach out to our support team in the live chat support or at support@my-cpe.com



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