MYCPE ONE

Online Reviews & Reputation: Getting More Reviews for Your CPA Firm

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Conference Overview

Online reviews have become a critical factor in professional services selection, with potential clients increasingly consulting Google reviews, testimonials, and ratings when choosing a CPA or accounting firm. This webinar addresses the unique challenges accounting firms face in soliciting reviews while maintaining professional standards and provides ethical, effective strategies for building a strong online reputation. Learn how to systematically encourage satisfied clients to share their experiences while managing your firm's digital reputation.  

Major Topics:

  • Understanding the impact of online reviews on professional services selection 
  • Key review platforms for CPA firms: Google Business Profile, industry directories, and specialized sites 
  • Ethical considerations and professional standards around soliciting client reviews 
  • Developing a systematic review request process that feels natural and appropriate 
  • Timing review requests: identifying the right moments in the client relationship 
  • Crafting review request messages that generate responses without being pushy 
  • Making the review process easy: providing clear instructions and direct links 
  • Responding to reviews professionally: both positive feedback and negative comments 
  • Handling negative reviews: addressing concerns while maintaining professionalism 
  • Encouraging specific, detailed reviews that provide value to potential clients 
  • Internal processes: training staff and building review requests into workflows 
  • Monitoring and managing your online reputation across multiple platforms 
  • Compliance considerations specific to accounting and professional services

Completed

Continuing Education Credits

The sessions of the conference qualifies for

Qualification Credits Subject Area
CPA (US) 1 Communications and Marketing
CPA in Canada 1 Communication
ACCA 1 All
CA - ICAEW 1 All
CA - Scotland 1 All
CA - Ireland 1 All
CPA - Ireland 1 All

Sessions

May 21st, 2026

Speakers:
Speaker Name
Apoorv Dwivedi


CMO, Fixyr Marketing

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Speaker Name
Priyanka Sharma

VP Of Marketing
MYCPE ONE

Online reviews have become a critical factor in professional services selection, with potential clients increasingly consulting Google reviews, testimonials, and ratings when choosing a CPA or accounting firm. This webinar addresses the unique challenges accounting firms face in soliciting reviews while maintaining professional standards and provides ethical, effective strategies for building a strong online reputation. Learn how to systematically encourage satisfied clients to share their experiences while managing your firm's digital reputation.  

Major Topics:

  • Understanding the impact of online reviews on professional services selection 
  • Key review platforms for CPA firms: Google Business Profile, industry directories, and specialized sites 
  • Ethical considerations and professional standards around soliciting client reviews 
  • Developing a systematic review request process that feels natural and appropriate 
  • Timing review requests: identifying the right moments in the client relationship 
  • Crafting review request messages that generate responses without being pushy 
  • Making the review process easy: providing clear instructions and direct links 
  • Responding to reviews professionally: both positive feedback and negative comments 
  • Handling negative reviews: addressing concerns while maintaining professionalism 
  • Encouraging specific, detailed reviews that provide value to potential clients 
  • Internal processes: training staff and building review requests into workflows 
  • Monitoring and managing your online reputation across multiple platforms 
  • Compliance considerations specific to accounting and professional services

Learning Objectives

  • Build Social Proof: Develop a collection of authentic testimonials that build credibility. 
  • Influence Decisions: Provide the validation potential clients seek when selecting a firm. 
  • Systematic Approach: Create sustainable processes for regularly generating reviews.
  • Professional Standards: Learn to request reviews while maintaining appropriate boundaries.
  • Reputation Management: Understand how to monitor and respond to online feedback.
  • Competitive Position: Strengthen your online presence relative to other firms in your market. 
  • Client Relationships: Handle review requests in ways that strengthen rather than strain relationships.
  • Practical Implementation: Leave with templates and workflows you can immediately apply.

Qualifies For

License details Credits Status
Communication for Chartered Professional Accountant in Canada 1 CPD Eligible
Communications and Marketing for Certified Public Accountants (CPA-US) 1 CPE Approved
Chartered Accountant - ICAEW 1 CPD Eligible
Association of Chartered Certified Accountants (ACCA) 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
Chartered Accountants - Scotland 1 CPD Eligible
CPA - Ireland 1 CPD Eligible

Other Details

Subject Area

Communications and Marketing

Course Level

Intermediate

Instuctional Method

Group Internet Based

Pre-requisites

-

Advance Preparation

-

Session Speakers

Apoorv Dwivedi
Apoorv Dwivedi


CMO, Fixyr Marketing

May 21st, 2026

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Priyanka Sharma
Priyanka Sharma

VP Of Marketing
MYCPE ONE

May 21st, 2026

View More

Reviews and Ratings

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JB

Jeffrey Bergman, Partner
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Good info!

Frequently Asked Questions

Virtual conference with MYCPE ONE is enveloped around a theme or subject or driven towards a particular audience, and is designed to be more collaborative; with a tremendously interactive agenda, panel discussions, and gives an option to all participants being able to turn their web cameras on and participate more actively. Virtual conference offers multiple sessions over a longer time frame of more than 8 hours. Virtual conferences help build a community or initiate networking opportunities.

MYCPE ONE is seamlessly integrated with ZOOM for conducting continuing education events. Please ensure that you check the system requirements before the event starts. The system requirements are :

  • An internet connection – broadband wired or wireless (3G or 4G/LTE)
  • Speakers and a microphone (required in case of interactive sessions) – Built-in, USB plug-in, or wireless Bluetooth
  • A webcam or HD webcam - built-in, USB plug-in (required in case of interactive sessions)
  • CLICK HERE to view the System Requirements for Zoom.

There is an official break scheduled for this workshop/events. Other than the scheduled break, the in-session breaks shall be available at discretion of the speaker.

The MYCPE ONE virtual events are designed to impart education around a specific theme or subject from a basic to an advanced level, which is why we do not recommend you to leave the event in between. However, if you had to leave the event because of some unforeseen circumstances, you would be granted the credits for the sessions that you attended completely and wherein you answered all the polling questions.

The recording of the event can be made available to you, on request. You can reach out to us at support@my-cpe.com or can also let us know through live chat support if you need a recording for this event. However, the recording shall not be available for Continuing Education Credits.


During every conference the chat panel shall always be open. You can mention the issue faced by you in the chat panel and our moderator will take it up for resolution shortly. You can also reach out to our support team in the live chat support or at support@my-cpe.com



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