MYCPE ONE

Personal Branding for CPAs: Making Yourself the Go-To Expert in Your Market

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Conference Overview

In professional services, people do business with people they trust, making personal branding increasingly important for CPAs who want to differentiate themselves and attract ideal clients. This webinar explores how accounting professionals can develop authentic personal brands that showcase expertise, build credibility, and establish them as recognized authorities in their specialty areas or markets. Learn strategies for elevating your professional profile while maintaining the integrity and professionalism that define the accounting profession.  

Major Topics:

  • Personal branding fundamentals: what it means and why it matters for CPAs 
  • Identifying your unique value: determining what makes you distinctive and valuable 
  • Choosing your focus areas: specialties, industries, or service approaches where you can be known 
  • Online presence essentials: LinkedIn profile optimization, professional website presence, and digital footprint 
  • Content strategies for personal branding: sharing insights through writing, speaking, and media 
  • Thought leadership development: becoming a recognized voice in your specialty areas 
  • Networking with intention: building relationships that support your brand positioning 
  • Speaking and presenting: using events and webinars to showcase expertise 
  • Professional visibility: getting featured in media, publications, and industry platforms 
  • Balancing personal brand with firm identity: complementing rather than conflicting 
  • Authenticity considerations: building a brand that genuinely reflects who you are 
  • Consistency across platforms: maintaining coherent positioning everywhere you appear 
  • Long-term brand building: sustainable strategies that build recognition over time 
  • Measuring personal brand growth: indicators that your efforts are working

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Continuing Education Credits

The sessions of the conference qualifies for

Qualification Credits Subject Area
CPA (US) 1 Communications and Marketing
CPA in Canada 1 Communication
ACCA 1 All
CA - ICAEW 1 All
CA - Scotland 1 All
CA - Ireland 1 All
CPA - Ireland 1 All

Sessions

Oct 21st, 2026

Speakers:
Speaker Name
Apoorv Dwivedi


CMO, Fixyr Marketing

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Speaker Name
Priyanka Sharma

VP Of Marketing
MYCPE ONE

In professional services, people do business with people they trust, making personal branding increasingly important for CPAs who want to differentiate themselves and attract ideal clients. This webinar explores how accounting professionals can develop authentic personal brands that showcase expertise, build credibility, and establish them as recognized authorities in their specialty areas or markets. Learn strategies for elevating your professional profile while maintaining the integrity and professionalism that define the accounting profession.  

Major Topics:

  • Personal branding fundamentals: what it means and why it matters for CPAs 
  • Identifying your unique value: determining what makes you distinctive and valuable 
  • Choosing your focus areas: specialties, industries, or service approaches where you can be known 
  • Online presence essentials: LinkedIn profile optimization, professional website presence, and digital footprint 
  • Content strategies for personal branding: sharing insights through writing, speaking, and media 
  • Thought leadership development: becoming a recognized voice in your specialty areas 
  • Networking with intention: building relationships that support your brand positioning 
  • Speaking and presenting: using events and webinars to showcase expertise 
  • Professional visibility: getting featured in media, publications, and industry platforms 
  • Balancing personal brand with firm identity: complementing rather than conflicting 
  • Authenticity considerations: building a brand that genuinely reflects who you are 
  • Consistency across platforms: maintaining coherent positioning everywhere you appear 
  • Long-term brand building: sustainable strategies that build recognition over time 
  • Measuring personal brand growth: indicators that your efforts are working

Learning Objectives

  • Professional Differentiation: Stand out in a field where many practitioners seem interchangeable.
  • Attract Ideal Clients: Draw the types of clients and work you most want.
  • Build Recognition: Become known as an expert in your chosen focus areas. 
  • Authentic Approach: Develop a brand that genuinely reflects your expertise and values. 
  • Sustainable Strategy: Create long-term visibility rather than one-off activities.
  • Confidence Building: Develop comfort with professional self-promotion.
  • Career Advancement: Open doors to speaking, writing, and leadership opportunities. 
  • Practical Roadmap: Leave with actionable steps to begin building your personal brand.

Qualifies For

License details Credits Status
Communication for Chartered Professional Accountant in Canada 1 CPD Eligible
Communications and Marketing for Certified Public Accountants (CPA-US) 1 CPE Approved
Chartered Accountant - ICAEW 1 CPD Eligible
Association of Chartered Certified Accountants (ACCA) 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
Chartered Accountants - Scotland 1 CPD Eligible
CPA - Ireland 1 CPD Eligible

Other Details

Subject Area

Communications and Marketing

Course Level

Intermediate

Instuctional Method

Group Internet Based

Pre-requisites

-

Advance Preparation

-

Session Speakers

Apoorv Dwivedi
Apoorv Dwivedi


CMO, Fixyr Marketing

Oct 21st, 2026

View More
Priyanka Sharma
Priyanka Sharma

VP Of Marketing
MYCPE ONE

Oct 21st, 2026

View More

Frequently Asked Questions

Virtual conference with MYCPE ONE is enveloped around a theme or subject or driven towards a particular audience, and is designed to be more collaborative; with a tremendously interactive agenda, panel discussions, and gives an option to all participants being able to turn their web cameras on and participate more actively. Virtual conference offers multiple sessions over a longer time frame of more than 8 hours. Virtual conferences help build a community or initiate networking opportunities.

MYCPE ONE is seamlessly integrated with ZOOM for conducting continuing education events. Please ensure that you check the system requirements before the event starts. The system requirements are :

  • An internet connection – broadband wired or wireless (3G or 4G/LTE)
  • Speakers and a microphone (required in case of interactive sessions) – Built-in, USB plug-in, or wireless Bluetooth
  • A webcam or HD webcam - built-in, USB plug-in (required in case of interactive sessions)
  • CLICK HERE to view the System Requirements for Zoom.

There is an official break scheduled for this workshop/events. Other than the scheduled break, the in-session breaks shall be available at discretion of the speaker.

The MYCPE ONE virtual events are designed to impart education around a specific theme or subject from a basic to an advanced level, which is why we do not recommend you to leave the event in between. However, if you had to leave the event because of some unforeseen circumstances, you would be granted the credits for the sessions that you attended completely and wherein you answered all the polling questions.

The recording of the event can be made available to you, on request. You can reach out to us at support@my-cpe.com or can also let us know through live chat support if you need a recording for this event. However, the recording shall not be available for Continuing Education Credits.


During every conference the chat panel shall always be open. You can mention the issue faced by you in the chat panel and our moderator will take it up for resolution shortly. You can also reach out to our support team in the live chat support or at support@my-cpe.com



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