MYCPE ONE

Reputation Management 101 for CPA & Accounting Firms

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Conference Overview

Your firm's reputation is one of its most valuable assets, and in the digital age, that reputation is increasingly shaped by online presence, reviews, and the information available about your practice across the internet. This webinar provides a comprehensive introduction to reputation management for accounting firms, covering both proactive strategies for building a strong reputation and reactive approaches for addressing challenges when they arise. Learn how to monitor, manage, and enhance your firm's reputation across all digital channels.

Major Topics:

  • Understanding digital reputation: what contributes to your online perception 
  • Reputation monitoring: tools and strategies for tracking mentions and reviews across platforms 
  • Proactive reputation building: creating positive content and presence before issues arise 
  • Review management: systematic approaches to generating and responding to client feedback 
  • Handling negative feedback: professional response strategies that demonstrate accountability 
  • Crisis management: addressing serious reputation challenges effectively 
  • Personal reputation management: protecting and enhancing individual partner reputations 
  • Social media monitoring and engagement as reputation tools 
  • Privacy considerations: balancing transparency with client confidentiality 
  • Content strategies that build credibility and positive perception 
  • Employee advocacy: leveraging your team to strengthen firm reputation 
  • Professional standards and ethical considerations in reputation management 
  • Long-term reputation maintenance systems and workflows

Completed

Continuing Education Credits

The sessions of the conference qualifies for

Qualification Credits Subject Area
CPA (US) 1 Communications and Marketing
CPA in Canada 1 Communication
ACCA 1 All
CA - ICAEW 1 All
CA - Scotland 1 All
CA - Ireland 1 All
CPA - Ireland 1 All

Sessions

Jul 1st, 2026

Speakers:
Speaker Name
Apoorv Dwivedi


CMO, Fixyr Marketing

  • 4.6
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Speaker Name
Priyanka Sharma

VP Of Marketing
MYCPE ONE

Your firm's reputation is one of its most valuable assets, and in the digital age, that reputation is increasingly shaped by online presence, reviews, and the information available about your practice across the internet. This webinar provides a comprehensive introduction to reputation management for accounting firms, covering both proactive strategies for building a strong reputation and reactive approaches for addressing challenges when they arise. Learn how to monitor, manage, and enhance your firm's reputation across all digital channels.

Major Topics:

  • Understanding digital reputation: what contributes to your online perception 
  • Reputation monitoring: tools and strategies for tracking mentions and reviews across platforms 
  • Proactive reputation building: creating positive content and presence before issues arise 
  • Review management: systematic approaches to generating and responding to client feedback 
  • Handling negative feedback: professional response strategies that demonstrate accountability 
  • Crisis management: addressing serious reputation challenges effectively 
  • Personal reputation management: protecting and enhancing individual partner reputations 
  • Social media monitoring and engagement as reputation tools 
  • Privacy considerations: balancing transparency with client confidentiality 
  • Content strategies that build credibility and positive perception 
  • Employee advocacy: leveraging your team to strengthen firm reputation 
  • Professional standards and ethical considerations in reputation management 
  • Long-term reputation maintenance systems and workflows

Learning Objectives

  • Protect Your Asset: Safeguard one of your firm's most valuable intangible resources.
  • Proactive Approach: Build strong reputation foundations before issues emerge.
  • Crisis Preparedness: Know how to respond effectively if reputation challenges arise. 
  • Monitoring Systems: Implement tools to stay aware of what's being said about your firm. 
  • Professional Response: Handle feedback in ways that maintain dignity and professionalism. 
  • Comprehensive View: Understand all the factors that contribute to online reputation.
  • Team Alignment: Ensure everyone in your firm understands their role in reputation management.
  • Practical Framework: Leave with actionable strategies for ongoing reputation maintenance.

Qualifies For

License details Credits Status
Communication for Chartered Professional Accountant in Canada 1 CPD Eligible
Communications and Marketing for Certified Public Accountants (CPA-US) 1 CPE Approved
Chartered Accountant - ICAEW 1 CPD Eligible
Association of Chartered Certified Accountants (ACCA) 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
Chartered Accountants - Scotland 1 CPD Eligible
CPA - Ireland 1 CPD Eligible

Other Details

Subject Area

Communications and Marketing

Course Level

Intermediate

Instuctional Method

Group Internet Based

Pre-requisites

-

Advance Preparation

-

Session Speakers

Apoorv Dwivedi
Apoorv Dwivedi


CMO, Fixyr Marketing

Jul 1st, 2026

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Priyanka Sharma
Priyanka Sharma

VP Of Marketing
MYCPE ONE

Jul 1st, 2026

View More

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Shivam Sali,
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Frequently Asked Questions

Virtual conference with MYCPE ONE is enveloped around a theme or subject or driven towards a particular audience, and is designed to be more collaborative; with a tremendously interactive agenda, panel discussions, and gives an option to all participants being able to turn their web cameras on and participate more actively. Virtual conference offers multiple sessions over a longer time frame of more than 8 hours. Virtual conferences help build a community or initiate networking opportunities.

MYCPE ONE is seamlessly integrated with ZOOM for conducting continuing education events. Please ensure that you check the system requirements before the event starts. The system requirements are :

  • An internet connection – broadband wired or wireless (3G or 4G/LTE)
  • Speakers and a microphone (required in case of interactive sessions) – Built-in, USB plug-in, or wireless Bluetooth
  • A webcam or HD webcam - built-in, USB plug-in (required in case of interactive sessions)
  • CLICK HERE to view the System Requirements for Zoom.

There is an official break scheduled for this workshop/events. Other than the scheduled break, the in-session breaks shall be available at discretion of the speaker.

The MYCPE ONE virtual events are designed to impart education around a specific theme or subject from a basic to an advanced level, which is why we do not recommend you to leave the event in between. However, if you had to leave the event because of some unforeseen circumstances, you would be granted the credits for the sessions that you attended completely and wherein you answered all the polling questions.

The recording of the event can be made available to you, on request. You can reach out to us at support@my-cpe.com or can also let us know through live chat support if you need a recording for this event. However, the recording shall not be available for Continuing Education Credits.


During every conference the chat panel shall always be open. You can mention the issue faced by you in the chat panel and our moderator will take it up for resolution shortly. You can also reach out to our support team in the live chat support or at support@my-cpe.com



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