MYCPE ONE

Video Marketing for CPAs: Simple Ways to Build Trust Online

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Conference Overview

Video has become one of the most engaging and effective formats for professional communication, yet many CPA firms hesitate to incorporate it due to perceived complexity or discomfort on camera. This webinar demystifies video marketing for accounting professionals, providing simple, practical approaches to creating authentic video content that builds trust and showcases your expertise. Learn how to overcome common barriers and develop a sustainable video strategy that fits your comfort level and firm resources.  

Major Topics:

  • Why video works: understanding how video builds trust and personal connection 
  • Video types that work for CPA firms: educational tips, client testimonials, team introductions, and Q&A 
  • Getting started: equipment, software, and setup for professional-looking videos on modest budgets 
  • Overcoming camera anxiety: techniques for appearing confident and natural on video 
  • Content planning: developing topics that showcase expertise without requiring elaborate production 
  • Video length and format guidelines for different platforms and purposes 
  • Technical basics: lighting, sound, framing, and editing fundamentals 
  • Distribution strategies: YouTube, LinkedIn, your website, and email campaigns 
  • Optimizing videos for search and discovery 
  • Repurposing video content into other formats for maximum efficiency 
  • Creating sustainable video workflows within your practice 
  • Measuring video performance and engagement

Completed

Continuing Education Credits

The sessions of the conference qualifies for

Qualification Credits Subject Area
CPA (US) 1 Communications and Marketing
CPA in Canada 1 Communication
ACCA 1 All
CA - ICAEW 1 All
CA - Scotland 1 All
CA - Ireland 1 All
CPA - Ireland 1 All

Sessions

Apr 23rd, 2026

Speakers:
Speaker Name
Apoorv Dwivedi


CMO, Fixyr Marketing

  • 4.6
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Speaker Name
Kat Jenkins

Marketing Director
Barnes Dennig

Speaker Name
Priyanka Sharma

VP Of Marketing
MYCPE ONE

Video has become one of the most engaging and effective formats for professional communication, yet many CPA firms hesitate to incorporate it due to perceived complexity or discomfort on camera. This webinar demystifies video marketing for accounting professionals, providing simple, practical approaches to creating authentic video content that builds trust and showcases your expertise. Learn how to overcome common barriers and develop a sustainable video strategy that fits your comfort level and firm resources.  

Major Topics:

  • Why video works: understanding how video builds trust and personal connection 
  • Video types that work for CPA firms: educational tips, client testimonials, team introductions, and Q&A 
  • Getting started: equipment, software, and setup for professional-looking videos on modest budgets 
  • Overcoming camera anxiety: techniques for appearing confident and natural on video 
  • Content planning: developing topics that showcase expertise without requiring elaborate production 
  • Video length and format guidelines for different platforms and purposes 
  • Technical basics: lighting, sound, framing, and editing fundamentals 
  • Distribution strategies: YouTube, LinkedIn, your website, and email campaigns 
  • Optimizing videos for search and discovery 
  • Repurposing video content into other formats for maximum efficiency 
  • Creating sustainable video workflows within your practice 
  • Measuring video performance and engagement

Learning Objectives

  • Personal Connection: Build stronger relationships through the personal nature of video.
  • Overcome Barriers: Learn simple techniques to get started despite common hesitations.
  • Authentic Communication: Develop your on-camera presence while remaining genuine.
  • Accessible Approach: Discover how to create quality videos without expensive production. 
  • Showcase Personality: Let clients and prospects get to know you and your team. 
  • Versatile Content: Create assets that work across multiple platforms and purposes. 
  • Stand Out: Differentiate your firm in a field where many competitors avoid video.
  • Practical Strategies: Leave with actionable steps to start your video marketing efforts.

Qualifies For

License details Credits Status
Communication for Chartered Professional Accountant in Canada 1 CPD Eligible
Communications and Marketing for Certified Public Accountants (CPA-US) 1 CPE Approved
Chartered Accountant - ICAEW 1 CPD Eligible
Association of Chartered Certified Accountants (ACCA) 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
Chartered Accountants - Scotland 1 CPD Eligible
CPA - Ireland 1 CPD Eligible

Other Details

Subject Area

Communications and Marketing

Course Level

Basic

Instuctional Method

Group Internet Based

Pre-requisites

-

Advance Preparation

-

Session Speakers

Apoorv Dwivedi
Apoorv Dwivedi


CMO, Fixyr Marketing

Apr 23rd, 2026

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Priyanka Sharma
Priyanka Sharma

VP Of Marketing
MYCPE ONE

Apr 23rd, 2026

View More
Kat Jenkins
Kat Jenkins

Marketing Director
Barnes Dennig

Apr 23rd, 2026

View More

Reviews and Ratings

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AP

Allison Palm, Owner
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Open up my eyes to additional ways to recruit talent

Frequently Asked Questions

Virtual conference with MYCPE ONE is enveloped around a theme or subject or driven towards a particular audience, and is designed to be more collaborative; with a tremendously interactive agenda, panel discussions, and gives an option to all participants being able to turn their web cameras on and participate more actively. Virtual conference offers multiple sessions over a longer time frame of more than 8 hours. Virtual conferences help build a community or initiate networking opportunities.

MYCPE ONE is seamlessly integrated with ZOOM for conducting continuing education events. Please ensure that you check the system requirements before the event starts. The system requirements are :

  • An internet connection – broadband wired or wireless (3G or 4G/LTE)
  • Speakers and a microphone (required in case of interactive sessions) – Built-in, USB plug-in, or wireless Bluetooth
  • A webcam or HD webcam - built-in, USB plug-in (required in case of interactive sessions)
  • CLICK HERE to view the System Requirements for Zoom.

There is an official break scheduled for this workshop/events. Other than the scheduled break, the in-session breaks shall be available at discretion of the speaker.

The MYCPE ONE virtual events are designed to impart education around a specific theme or subject from a basic to an advanced level, which is why we do not recommend you to leave the event in between. However, if you had to leave the event because of some unforeseen circumstances, you would be granted the credits for the sessions that you attended completely and wherein you answered all the polling questions.

The recording of the event can be made available to you, on request. You can reach out to us at support@my-cpe.com or can also let us know through live chat support if you need a recording for this event. However, the recording shall not be available for Continuing Education Credits.


During every conference the chat panel shall always be open. You can mention the issue faced by you in the chat panel and our moderator will take it up for resolution shortly. You can also reach out to our support team in the live chat support or at support@my-cpe.com



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