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What's the ROI of Marketing?

Friday, August 09, 2019 | 10:00 AM EDT

  • CPA

1 Credit

FREE

Subject Area

Communications & Marketing

Course Description

"Marketing is required of every business, and the days are gone when you could take out an ad in a directory listing your name and hours of operation. Today, marketing is multi-faceted, and it can be extraordinarily difficult to track if the efforts are being effective. The Profitable Firm works with accounting and tax practices all over the world on creating and measuring effective marketing. This introductory course will begin you on the path of creating marketing for your brand, identify ways you can build customer loyalty, and how long to keep with an effort before determining if it is effective or not. "

Learning Objectives

  • Learn the purpose of marketing
  • Discover ways to begin asking the right questions about marketing
  • Identify strategies and resources to increase marketing
  • Learn what to measure to determine effectiveness of marketing efforts

Who Should Attend?

  • Accounting Firm
  • Bookkeeper
  • Business Owner
  • CFO/Controller
  • CPA in Business
  • Entrepreneurial CPA
  • Finance Pros
  • Others
  • Tax Firm
  • Young CPA