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How to build a course sales page to sell more online courses?
  • Business Development
  • Marketing

How to build a course sales page to sell more online courses?

Allen Smith, CPA
Allen Smith, CPA
  • October 18, 2021 10:18 AM EST

The shift to talk about!

With more and more people preferring online learning, it is no surprise how in less than a decade’s time, selling online courses has become a major avenue for generating passive income for vendors and educators. It has been a ladder to success for many, making a path for many more to follow. Therefore, it becomes imperative for them to make a shift in their methods of creating, marketing and selling their courses. But the top question that comes to the minds of every online course seller is, “How do I sell my courses online?”

There are numerous ways of advancing, market and sell your online courses, get more understudies joining up with your courses and to make your web-based course go worldwide. Having a landing page to directly pitch and sell them is one of the methods. For beginners who have never done this before, the idea seems to be a little intimidating. That is why I am writing this step by step guide to help you build a course page to sell more online courses.

What is a course sales page?

A course sales page, or simply put a landing page is the first piece of introduction about your courses to your audience. Whether you are going to sell the course directly, or wish to have inbound inquiries, it helps you both ways.

A course sales page (we can prefer calling it a landing page ahead) is expected to provide details of your online course to the users in a concise yet precise manner. Thus, it should be made in a way that it should persuade the visitors to sign up for your online course. It is completely understandable that you may not be an expert in information technology, web development or design but it is important that you have an appropriate structure in mind.

How can you structure your course sales page?

Here are a few simple but vital steps that you must keep in mind when creating your landing page for online courses.

An attractive page title

The page title must be catchy. It is the first and foremost factor to consider. This is what sets you apart as a unique seller among your competitors. Moreover, any engaging title will make your page users click on it and check out its content. However, the title should be short and attractive.

Key points

It is most important to let the readers know what your unique selling points (USP) are and what differentiates your offerings from the competition. If done right, half of your purpose is served there. If you are new to the online marketing of courses, you can seek the help of some reliable and experienced course creators in your area.


This is the part where you highlight the pain points faced by your target audience followed by the solution to them. It enables you to describe how your course is going to enrich your learners. This includes:

  • course description in brief,
  • learning objectives,
  • credits on offer,
  • time of event,
  • duration of session,
  • who it is meant for,
  • area of study it covers, etc.

When your course overview is concise and descriptive, you can sell online courses effortlessly and quickly.

List Out The Benefits

Listing plainly the features of the courses will not be able to elicit the desired response from the learners. Your landing page should include the skills that learners would acquire after completing the courses. It will entice them to enroll themselves in your online courses. You can incorporate the benefits of signing up for your online courses with some discounts and offers in fees. It, in turn, will boost the online conversion of your page visitors into your course learners quickly.

Learning Outcomes

This is an important part of every landing page that you make. It will inform the learner about the skills that he/she will acquire upon the completion of course. You must provide as much information as you can which addresses the pain point of the learners.

Instructor details

Some brief information about the instructor is always desired. It is your elevator pitch that helps you build a brand around your name. It goes without saying that you should substantiate that you provide quality education and you are the person who is most likely to solve the pain points of the listeners. You must mention the teaching experience, expertise, and skills constructively.

Social Proof

Include optimistic reviews on the course sales page. There is no marketing as strong and effective as word of mouth and this will work for you. Reviews and opinions of your previous candidates are the handiest and most powerful course promotion tools. This community proof will create a positive impact among the people who want to join your online courses.

What you shouldn't forget

By the time a user scrolls through until this point he/she is likely to have made up the mind to take your course. Therefore it is very important to give away a few details and prompt them to contact you. Just include the following things in your landing page:

  • A catchy call-to-action - something that grabs the attention of the users and makes them click on the “Buy Now”, “Register”, “Contact Us” button.
  • A link to set an appointment to discuss if they have some queries.
  • Your contact details
  • If you add a trial view of your course, it will definitely help them get an idea of how good an instructor you can be for many more sessions to come.


Learning and skill development will continue to evolve, making it an opportunity for educators and vendors to get paid for sharing their knowledge. Once done right, online courses are being pioneered as a fertile ground for generating sources of passive and consistent income. One must revisit the online marketing plan if not done already and should not miss being a part of this.

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Allen Smith, CPA

Allen Smith, CPA

Learning Consultant

The Authors, Allen Smith is a Practicing Certified public accountant and senior vice president at myCPE – Continuing Education Platform for Professionals. He understands the current needs of the education domain and strategies for the presenters to adapt the new changes.

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