MYCPE ONE
Tracy Kapteyn

Tracy Kapteyn

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  • Strategic Growth Leadership & Firm-Wide Transformation
  • Marketing Strategy, Digital Transformation & AI Enablement
  • Service Innovation & Advisory Offering Development
  • Client Experience, Business Development & Scalable Systems Design

I believe growth isn’t just a department—it’s how forward-thinking firms move. As Chief Growth Officer at Duffy Kruspodin LLP, I lead firm-wide strategy across marketing, client experience, service development, and innovation. My role is about connecting functions and building the infrastructure needed to help the firm scale in both value and relevance. Before this, I founded ThinkpinTK™, where I helped professional services firms modernize their marketing and launch advisory services.


With over 25 years of experience, I specialize in digital transformation, go-to-market strategy, AI enablement, and cross-functional execution. I am passionate about simplifying the complex and helping teams achieve greater speed, confidence, agility, and alignment.