MYCPE ONE

Building a Scalable Growth Engine: Digital Marketing at Empyrean CPA 1 Credit

Building a Scalable Growth Engine: Digital Marketing at Empyrean CPA 1 Credit

  • Rating

    4

  • Published on

    July, 2025

  • Subject Area

    Business Mgmnt and Org

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Learning Objectives

  • Discuss how website design impacts lead conversion and client acquisition.
  • Identify strategies for driving targeted traffic using SEO and paid media.
  • Analyze the benefits of integrating marketing into a repeatable process.
  • Explain the role of performance metrics in digital marketing success.
  • Explain how firms shift from disconnected tactics to integrated marketing systems.

Course Overview

What if your accounting firm’s website didn’t just “look good,” but worked—bringing in qualified leads, converting them, and fuelling long-term growth?

Many firms treat digital marketing as a series of disconnected tactics—until the leads stop coming in, and the gaps become impossible to ignore.

This course offers a behind-the-scenes look at how Empyrean CPA re-engineered its digital strategy from the ground up. Hosted by Apoorv Dwivedi, Marketing Coach-in-Residence at MYCPE ONE, and featuring Sunny Patel, Founder of Empyrean CPA, this course explores the firm’s shift from an underperforming website to a fully integrated marketing system that delivers consistent results.

Major Topics:

  • Website Conversion Strategy
  • Targeted Traffic Generation
  • Integrated Marketing Systems
  • Marketing Performance Metrics
  • Long-Term Growth Planning

If you’re leading a CPA or advisory firm and want your marketing to drive results, marketers this session provides a practical look at what it really takes to modernize your marketing—and what to avoid along the way.

On Demand Credits for All Qualifications

License details Credits Status
BusIness Management & Organization for Certified Public Accountants (CPA-US) 1 CPE Approved
BusIness Management & Organization for Chartered Professional Accountant in Canada 1 CPD Eligible
BusIness Management & Organization for Chartered Global Management Accountants (CGMA) 1 CPE Eligible
Association of Chartered Certified Accountants (ACCA) 1 CPD Eligible
Chartered Accountant - ICAEW 1 CPD Eligible
Chartered Accountants - Scotland 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
CPA - Ireland 1 CPD Eligible

Additional Information

Credit

1

Course Level

Advanced

Instructional Method

QAS Self Study

Group Internet Based

Pre-requisites

None

Advance Preparation

None

NASBA APPROVED

MY-CPE LLC, 1600 Highway 6 south, suite 250, sugar land, TX, 77478

MY-CPE LLC is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

Dive into the world of CPA CPE Courses with MYCPE ONE. Our online courses are here to help you complete your CPA CPE credits seamlessly. We cover a wide range of topics delivered by professional subject matter experts. Forget the traditional way of learning with flexible scheduling and learn at your own pace. Join us and start your journey toward professional growth today! 

About Instructor

Apoorv Dwivedi

Apoorv Dwivedi PMP, CIP

CMO, Fixyr Marketing

  • 4.6
  • rating
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Apoorv Dwivedi is the founder at Fixyr, a boutique consultancy he set up to help accounting, tax and business advisory practices across North America. Before founding Fixyr Apoorv worked for 25+ years at leading high growth CPA and financial firms in senior leadership, strategy, and marketing roles.   

In his time at public practice and after setting up Fixyr, he has developed and executed successful plans for thousands of CPAs and designated professionals. He’s managed over$40MM in spend, had P&L responsibility, and was responsible for recruiting, leading, and coaching over 200 staff. He has led a number of innovation initiatives, product development and market research at accounting & advisory firms, fintech startups and mid-size financial institutions.  

He regularly speaks on strategy, marketing, and innovation-related topics at industry conferences, and volunteers on boards of industry and non-profit organizations. 

Priyanka Sharma

Priyanka Sharma

VP Of Marketing, MYCPE ONE

Priyanka Sharma is a seasoned marketing leader with over 15 years of extensive experience in driving global marketing strategies and initiatives. As the VP of Marketing, she specializes in helping businesses achieve exceptional growth through innovative digital marketing techniques, strategic brand management, and client-centric campaigns. With a proven track record of delivering impactful results, Priyanka is passionate about empowering professionals and organizations to harness the full potential of modern marketing.

Sunny Patel

Sunny Patel

Chief Executive Officer (CEO), Empyrean Financial CPAs

With over nine years of experience at PwC, I am now the CEO and shareholder of Empyrean Financial CPAs, where we specialize in tax preparation, bookkeeping, payroll processing and fractional CFO services for business and individual clients nationwide. Our mission is to deliver comprehensive, results-driven financial solutions that streamline operations, support growth and ensure compliance.

On Demand FAQs

What is Self Study (QAS)?

Self Study QAS (Quality Assurance Service) is a NASBA and other regulatory bodies approved program designed for Professionals to complete their Continuing Professional Education credits through self-paced, interactive courses that meet the highest standards of quality and compliance. Our courses qualify for credits with NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other professional organizations.

How do I earn CPE credits through self-study?

To earn CPE credits, you must complete the self-study course, pass the required assessments, and submit the necessary documentation. Credits are awarded based on the completion of course hours and successfully passing the assessments.

Are the self-study courses accepted by NASBA and other professional organizations?

MY-CPE LLC courses are accepted for continuing education credit by various professional certification programs, including NASBA, IRS, CFP Board, and HRCI. MY-CPE LLC is also recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® and SHRM-SCP® recertification activities.

What are the requirements to maintain compliance with self-study courses?

To maintain compliance, you must follow the guidelines set by NASBA and other regulatory bodies, which include completing the course within the specified timeframe, passing the assessments, and keeping accurate records of your learning activities.

How can I access my course completion certificates?

After successfully completing a self-study course and passing the assessments, you can access and download your course completion certificates from your account dashboard on our platform. These certificates are recognized by NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other professional organizations for compliance and reporting purposes.

How are credits reported to governing bodies?

We issue instant credit certificates, ensuring they are valid for presentation to governing bodies. Typically, we report IRS, CTEC, CFP, IDFP, IWI, VBOA Ethics credits within 7 days – the fastest in the industry.

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Building a Scalable Growth Engine: Digital Marketing at Empyrean CPA

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