Corporate Philanthropy 1.5 Credits
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In today's fiercely competitive business environment, a company's identity transcends the mere products or services it offers. The paradigm has shifted towards a realization that successful companies leverage the potency of purpose-driven branding, an approach that transcends conventional marketing strategies.
Companies like Ben & Jerry's serve as shining examples of organizations that are celebrated not just for their delectable ice cream but for their unwavering commitment to meaningful causes. They have demonstrated that it is possible for businesses to forge a lasting impact and become forces for positive change in the world.
The essence of purpose-driven branding lies in aligning a company with causes that resonate with its core values and mission. This alignment allows companies to engage in meaningful endeavors that extend beyond profit-making, fostering a deep connection with their audience and the broader community. By doing so, these companies don't just sell products; they sell a vision, a set of values, and a purpose that transcends the bottom line.
In conclusion, the modern business landscape demands more than just competitive products or services; it calls for a purpose-driven approach to branding and corporate responsibility.
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Richard “Rick” Peck is an independent philanthropy advisor with Richard C. Peck Consulting, LLC and founder of The Philanthropy Guy, a leading-edge charitable giving resource hub featuring a podcast series, interactive website, learning opportunities, and book.
For the past six years, until March of 2023, Rick led the New Hampshire Charitable Foundation’s philanthropy and donor services team, overseeing all aspects of development, donor engagement and donor services.
Before joining this statewide community foundation, Rick served Dartmouth-Hitchcock Health and the Geisel School of Medicine at Dartmouth College as director of individual giving and gift planning, where he worked with grateful patients and families as well as medical school alumni to achieve their philanthropic goals. He also served Dartmouth College as an associate director of gift planning, working with alumni of the undergraduate college.
Rick is a Certified Financial Planner®, a Chartered Advisor in Philanthropy® and a Chartered Financial Consultant®. He holds an MBA from Baker College in Michigan and a BA from the University of Massachusetts.
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MER
Very thought provoking . Are there any books written by the presenter?
BB
great
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