myCPE
myCPE

Dominate Local Search: Mastering SEO in the Changing Landscape 1 Credit

Mar 18, 2025, 04:00 PM ET

Dominate Local Search: Mastering SEO in the Changing Landscape 1 Credit

  • Rating

    5

  • Published on

    February, 2025

  • Subject Area

    Communications and Marketing

Select your learning mode

  • Access the course at your convenience
  • Take the assessment test
  • Get your certificate
  • Attend the live interactive session
  • Answer the polling questions
  • Get your certificate
Mar 18, 2025, 04:00 PM ET

Learning Objective

  • Review the evolving dynamics of search algorithms and their impact on local SEO.
  • Explain the effective strategies to optimize your local visibility with free Google tools.
  • Discover how to generate positive local reviews and manage your online reputation.
  • Create locally relevant content to attract and engage potential clients in your area.
  • Implement practical tips to enhance your firm's local search rankings and drive targeted traffic to your website.

Course Overview

Is your public practice struggling to stand out in local search results?

Stay ahead of the curve with our CPE Course designed for accounting firms; this course will delve into the critical role of local search, the impact of evolving search algorithms, and practical strategies to dominate local search results. Learn how to optimize your online presence, leverage local SEO techniques, and adapt to algorithm changes to ensure your firm remains visible and competitive in your local market.

Gain insights into leveraging local reviews, content strategies, and community engagement to strengthen your practice’s regional footprint. Join this CPE Course and unlock the power of local SEO to elevate your accounting firm's online presence and attract more local clients.

Key Topics:

  • The Role of Local SEO
  • Optimizing Your Online Presence
  • Leveraging Local Reviews
  • Content & Community Engagement
  • Adapting to Algorithm Changes

On Demand Credits for All Qualifications

Live Webinar Credits for All Qualifications

License details Credits Status
Communications and Marketing for Certified Public Accountants (CPA-US) 1 CPE Approved
Specialized Knowledge for CPA in Canada 1 CPD Eligible
Communications and Marketing for Delaware Licensed Public Accountant (DE-LPA) 1 CPE Eligible
Communications and Marketing for Certified Fraud Examiner (CFE) 1 CPE Eligible
Association of Chartered Certified Accountants (ACCA) 1 CPD Eligible
Chartered Accountant - ICAEW 1 CPD Eligible
Communications and Marketing for Iowa Licensed Public Accountant (IA-LPA) 1 CPE Eligible
Communications and Marketing for Maine Licensed Public Accountant (ME-LPA) 1 CPE Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
Chartered Accountants - Scotland 1 CPD Eligible
CPA - Ireland 1 CPD Eligible
License details Credits Status
Communications and Marketing for Certified Public Accountants (CPA-US) 1 CPE Approved
Specialized Knowledge for CPA in Canada 1 CPD Eligible
Communications and Marketing for Delaware Licensed Public Accountant (DE-LPA) 1 CPE Eligible
Communications and Marketing for Certified Fraud Examiner (CFE) 1 CPE Eligible
Association of Chartered Certified Accountants (ACCA) 1 CPD Eligible
Chartered Accountant - ICAEW 1 CPD Eligible
Communications and Marketing for Iowa Licensed Public Accountant (IA-LPA) 1 CPE Eligible
Communications and Marketing for Maine Licensed Public Accountant (ME-LPA) 1 CPE Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
Chartered Accountants - Scotland 1 CPD Eligible
CPA - Ireland 1 CPD Eligible

Additional Information

Credit

1

Course Level

Basic

Instructional Method

QAS Self Study

Group Internet Based

Pre-requisites

None

Advance Preparation

None

NASBA APPROVED

MY-CPE LLC, 1600 Highway 6 south, suite 250, sugar land, TX, 77478

MY-CPE LLC (Sponsor Id#: 143597) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors.

Dive into the world of CPA CPE Courses with MY-CPE. Our online courses are here to help you complete your CPA CPE credits seamlessly. We cover a wide range of topics delivered by professional subject matter experts. Forget the traditional way of learning with flexible scheduling and learn at your own pace. Join us and start your journey toward professional growth today! 

About Instructor

Apoorv Dwivedi

Apoorv Dwivedi

President & Strategic Marketing Advisor, FIXYR

  • 4.6
  • rating
  • rating
  • rating
  • rating
  • rating

Apoorv Dwivedi is the founder at Fixyr, a boutique consultancy he set up to help accounting, tax and business advisory practices across North America. Before founding Fixyr Apoorv worked for 25+ years at leading high growth CPA and financial firms in senior leadership, strategy, and marketing roles.   

In his time at public practice and after setting up Fixyr, he has developed and executed successful plans for thousands of CPAs and designated professionals. He’s managed over$40MM in spend, had P&L responsibility, and was responsible for recruiting, leading, and coaching over 200 staff. He has led a number of innovation initiatives, product development and market research at accounting & advisory firms, fintech startups and mid-size financial institutions.  

He regularly speaks on strategy, marketing, and innovation-related topics at industry conferences, and volunteers on boards of industry and non-profit organizations. 

On Demand FAQs

What is Self Study (QAS)?

Self Study QAS (Quality Assurance Service) is a NASBA and other regulatory bodies approved program designed for Professionals to complete their Continuing Professional Education credits through self-paced, interactive courses that meet the highest standards of quality and compliance. We are approved by NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other regulatory bodies.

How do I earn CPE credits through self-study?

To earn CPE credits, you must complete the self-study course, pass the required assessments, and submit the necessary documentation. Credits are awarded based on the completion of course hours and successfully passing the assessments.

Are the self-study courses approved by NASBA and other regulatory bodies?

Yes, all our self-study courses are approved by NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other regulatory bodies, ensuring they meet the rigorous standards for quality and educational content set by these organizations.

What are the requirements to maintain compliance with self-study courses?

To maintain compliance, you must follow the guidelines set by NASBA and other regulatory bodies, which include completing the course within the specified timeframe, passing the assessments, and keeping accurate records of your learning activities.

How can I access my course completion certificates?

After successfully completing a self-study course and passing the assessments, you can access and download your course completion certificates from your account dashboard on our platform. These certificates are recognized by NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other regulatory bodies for compliance and reporting purposes.

How are credits reported to governing bodies?

We issue instant credit certificates, ensuring they are valid for presentation to governing bodies. Typically, we report IRS, CTEC, CFP, IDFP, IWI, VBOA Ethics credits within 7 days – the fastest in the industry.

Live Webinar FAQs

What is a Live Webinar Group Internet-Based Credit?

A Live Webinar Group Internet-Based Credit is an interactive, real-time online seminar where professionals can earn Continuing Education credits by participating in live sessions led by experts in various fields. These sessions meet the standards set by NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other regulatory bodies.

How do I earn credits through live webinars?

To earn credits, you must attend the entire live webinar, actively participate in any polls or questions, and complete any required evaluations or assessments. Credits are awarded based on your attendance and participation in the live session.

Are the live webinars approved by NASBA and other regulatory bodies?

Yes, all our live webinars are approved by NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other regulatory bodies, ensuring they meet the high standards for quality, interactivity, and educational content set by these organizations.

What are the requirements to maintain compliance with live webinar courses?

To maintain compliance, you must adhere to the guidelines set by NASBA and other regulatory bodies, which include attending the full duration of the webinar, participating in interactive elements, and completing any post-webinar evaluations or assessments.

How can I access my webinar completion certificates?

After successfully attending a live webinar and fulfilling all participation requirements, you can access and download your completion certificates from your account dashboard on our platform. These certificates are recognized by NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other regulatory bodies for compliance and reporting purposes.

How are credits reported to governing bodies?

We issue instant credit certificates, ensuring they are valid for presentation to governing bodies. Typically, we report IRS, CTEC, CFP, IDFP, IWI, VBOA Ethics credits within 7 days – the fastest in the industry.

Reviews and Ratings

out of 5

Excellent

Very Good

Average

Poor

Terrible

Inclusions

  • Multiple Credits

    Multiple Credits

    Earn continuing education credits with flexibility. Choose from live webinars, on-demand courses, e-books, or podcasts to fit your learning style and schedule.

  • Certifications & Reporting

    Certifications & Reporting

    We issue instant credit certificates, ensuring they are valid for presentation to governing bodies. Typically, we report IRS, CTEC, CFP, IDFP, IWI, VBOA Ethics credits within 7 days - fastest in the industry.

  • Credit Tracker

    Credit Tracker

    Track and manage your compliance across all 50 states and over 100 designations. Our Credit Tracker keeps your CPE credits and compliance requirements always up-to-date.

  • Certificate Vault

    Certificate Vault

    Certificate Vault to upload, manage, and access certificates earned from various sources and an integrated credit tracker, allowing users to monitor and manage their credits conveniently for compliance.

  • Compliance Reminders

    Compliance Reminders

    Stay current with our automated reminder system. Receive timely alerts for your CPE requirements, ensuring you never miss a deadline.

  • Mobile App Access

    Mobile App Access

    The myCPE Mobile App allows you to learn on the go, providing access to educational content on Android and Apple iOS devices. You can learn anytime and anywhere, making it convenient for busy schedules.

  • Live Support

    Live Support

    Our support team is available via live chat, email, and phone from 9 AM to 5 PM ET. We're here to help with any questions or issues, ensuring you have a seamless experience.

Exclusive mobile
app for our unlimited
access subscribers

Get Started with Unlimited Learning

Select your plan, complete your payment, and access a world of knowledge.

Subscription Inclusions Silver Gold
13,000+ Hrs of CPE approved Content
tooltip

Largest content library covering all aspects of professional development.

500+ Emerging Subject Areas
tooltip

Wide range of subject areas tailored to meet diverse learning needs of all the department of the firm.

50+ State- Specific Ethics Courses
tooltip

Stay compliant with ethics requirements for every state.

50+ State Compliance Packages
tooltip

Pre-selected courses for quick compliance, saving time and effort.

100+ Advanced Certification Programs
tooltip

Expert-led programs to build advanced expertise and strengthen your career credentials.

AICPA Eligibility Programs (CFF, ABV, PFS)
tooltip

Pre-Packaged Eligibility Courses for AICPA designations such as PFS, ABV, and CFF, offering CPE credits upon completion.

Compliance Tracker and Credit Vault
tooltip

Store all your certificates in one place, stay compliance-ready with ease, and track your progress effortlessly using the built-in credit tracker.

Instant Certification and Fast Reporting
tooltip

Instant reporting to IRS, CFP Board, and other governing bodies.

Mobile App Access (iOS and Android)
Access to Communities
tooltip

Join communities tailored to your specific interests and areas of expertise.

Select Tenure

Start Your Subscription 

Start your journey towards learning and compliance.

$299$199 For 12 Months

Start Your Subscription

$299$199/year

Secure unlimited access

Click Here

More Reasons to Subscribe

  • true true
    80% of Content Rated 4.5+ Stars
    High-quality content rated by professionals.
  • true true
    4X More Content at 1/3rd the Price
    Serious value compared to your regular provider!
  • true true
    Non-Sponsored Content
    Purely educational, unbiased content for your learning.
  • true true
    Monthly & Quarterly Updates
    Keeping you ahead of trends and changes.
  • true true
    Podcasts with Industry Leaders
    Learn and Earn CPE from experts on the go.
Subscribed
Heather purchased a subscription.
Subscribed
jonathan purchased a subscription.
Subscribed
Kateryna purchased a subscription.
Subscribed
Michael purchased a subscription.
Subscribed
Adam purchased a subscription.
Subscribed
Paul purchased a subscription.
Subscribed
Wen purchased a subscription.
Subscribed
Jamie purchased a subscription.
Subscribed
Angela purchased a subscription.
Subscribed
Nathan purchased a subscription.
Subscribed
Elizabeth L purchased a subscription.
Subscribed
Anton purchased a subscription.
Subscribed
Robyn purchased a subscription.
Subscribed
SOE MYA purchased a subscription.
Subscribed
Ryan purchased a subscription.
Subscribed
Philip purchased a subscription.
Subscribed
William purchased a subscription.
Subscribed
Timothy purchased a subscription.
Subscribed
Rifat purchased a subscription.
Subscribed
Kumi purchased a subscription.
Subscribed
Brian purchased a subscription.
Subscribed
Mallory purchased a subscription.
Subscribed
Julie purchased a subscription.
Subscribed
Naomi purchased a subscription.
Subscribed
Eduard purchased a subscription.
Subscribed
Norman purchased a subscription.
Subscribed
jonathan purchased a subscription.
Subscribed
Lynda purchased a subscription.
Subscribed
Jordan purchased a subscription.
Subscribed
Douglas purchased a subscription.
Subscribed
Joel purchased a subscription.
Subscribed
Eldose purchased a subscription.
Subscribed
Robert purchased a subscription.
Subscribed
Ramin purchased a subscription.
Subscribed
Horancia deGraft-Johnson purchased a subscription.
Subscribed
Sualeha purchased a subscription.
Subscribed
Alessandra purchased a subscription.
Subscribed
JAY purchased a subscription.
Subscribed
Muluken purchased a subscription.
Subscribed
Alan purchased a subscription.
Subscribed
Karlie purchased a subscription.
Subscribed
sylvia purchased a subscription.
Subscribed
Twila purchased a subscription.
Subscribed
Nancy purchased a subscription.
Subscribed
Carlos purchased a subscription.
Subscribed
Michael purchased a subscription.
Subscribed
Kelley purchased a subscription.
Subscribed
Rashidat purchased a subscription.
Subscribed
Joris purchased a subscription.
Subscribed
Chris purchased a subscription.
Subscribed
Brad purchased a subscription.
Subscribed
Tricia purchased a subscription.
Subscribed
Melinda purchased a subscription.
Subscribed
EUGENE purchased a subscription.
Subscribed
Amy purchased a subscription.
Subscribed
Ryan purchased a subscription.
Subscribed
robert purchased a subscription.
Subscribed
Keaton purchased a subscription.
Subscribed
Brandon purchased a subscription.
Subscribed
Stephanie purchased a subscription.
Subscribed
Michael purchased a subscription.
Subscribed
Francisco purchased a subscription.
Subscribed
Brian purchased a subscription.
Subscribed
Suzanne purchased a subscription.
Subscribed
Alberto purchased a subscription.
Subscribed
Jacqueline purchased a subscription.
Subscribed
Masaru purchased a subscription.
Subscribed
Virginia purchased a subscription.
Subscribed
Hunter purchased a subscription.
Subscribed
Svitlana purchased a subscription.
Subscribed
Donya purchased a subscription.
Subscribed
Rhonda purchased a subscription.
Subscribed
Margaret purchased a subscription.
Subscribed
Cheryl purchased a subscription.
Subscribed
Jennifer purchased a subscription.
Subscribed
Sara purchased a subscription.
Subscribed
Maureen purchased a subscription.
Subscribed
Pamela purchased a subscription.
Subscribed
Casey purchased a subscription.
Subscribed
Chih hung purchased a subscription.
Subscribed
Tammy purchased a subscription.
Subscribed
James purchased a subscription.
Subscribed
Annette purchased a subscription.
Subscribed
Joshua purchased a subscription.
Subscribed
Jennifer purchased a subscription.
Subscribed
CLAUDIA purchased a subscription.
Subscribed
Darla purchased a subscription.
Subscribed
Sara purchased a subscription.
Subscribed
Brenda purchased a subscription.
Subscribed
Shay purchased a subscription.
Subscribed
Terra purchased a subscription.
Subscribed
Donna purchased a subscription.
Subscribed
Rachel purchased a subscription.
Subscribed
Alberto purchased a subscription.
Subscribed
Michael purchased a subscription.
Subscribed
Kathleen purchased a subscription.
Subscribed
Sheryl purchased a subscription.
Subscribed
Amy purchased a subscription.
Subscribed
Chamira purchased a subscription.
Subscribed
Mary purchased a subscription.