MYCPE ONE

Email Automation for CPAs: Smarter Client Communication 1 Credit

Email Automation for CPAs: Smarter Client Communication 1 Credit

  • Rating

    5

  • Published on

    October, 2026

  • Subject Area

    Communications and Marketing

Learning mode

On Demand
  • Access the course at your convenience
  • Take the assessment test
  • Get your certificate
  • Attend the live interactive session
  • Answer the polling questions
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Learning Objectives

  • Maintain consistent communication without constant manual effort.
  • Ensure important messages are delivered reliably and on schedule.
  • Communicate effectively with growing client bases without proportional time increase.
  • Deliver relevant content at the most appropriate moments.
  • Implement automation while maintaining quality and personal feel.
  • Ensure no clients fall through the cracks in your communication.
  • Free time for personal interactions that truly require human attention.
  • Leave with templates and workflows you can adapt for your firm.

Course Overview

Email automation can help CPA firms maintain consistent client communication without relying on repetitive manual follow-ups. By delivering timely and relevant messages automatically, firms can stay connected with clients while allowing staff to focus more attention on advisory work and other higher-value responsibilities.

This course explores practical ways accounting firms can use automated email sequences to support client relationships and streamline routine communication. Participants will learn how to plan useful touchpoints, deliver information at appropriate stages of the client journey, and create communication workflows that improve consistency and efficiency.

Major Topics:

  • Email automation fundamentals: understanding workflows, triggers, and sequences
  • Identifying opportunities for automation in client communication: onboarding, tax reminders, service follow-ups
  • Designing welcome sequences for new clients that establish expectations and provide resources
  • Creating seasonal campaigns: automated tax deadline reminders and year-end planning communications
  • Birthday and anniversary emails: personal touches that can be systematized
  • Drip campaigns for educating clients about specific services or planning opportunities
  • Re-engagement sequences for clients who haven't been in touch recently
  • Segmentation strategies: ensuring automated emails remain relevant to recipients
  • Personalization techniques: using merge fields and conditional content to maintain authenticity
  • Compliance considerations: managing preferences, unsubscribes, and privacy regulations
  • Choosing appropriate automation platforms for professional services firms
  • Testing and optimizing automated sequences based on performance data
  • Balancing automation with personal communication: knowing when human touch matters

The course also focuses on keeping automated communication personal, professional, and client-focused. Participants will gain insight into how to design messages that feel helpful rather than robotic, respect client preferences, and support stronger engagement while maintaining appropriate professional standards.

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On Demand Credits for All Qualifications

License details Credits Status
Communications and Marketing for Certified Public Accountants (CPA-US) 1 CPE Approved
Specialized Knowledge for Chartered Professional Accountant in Canada 1 CPD Eligible
Communications and Marketing for Delaware Licensed Public Accountant (DE-LPA) 1 CPE Approved
Association of Chartered Certified Accountants (ACCA) 1 CPE Eligible
Chartered Accountant - ICAEW 1 CPE Eligible
Communications and Marketing for Iowa Licensed Public Accountant (IA-LPA) 1 CPE Approved
Communications and Marketing for Maine Licensed Public Accountant (ME-LPA) 1 CPE Approved
Chartered Accountants - Scotland 1 CPE Eligible
Chartered Accountants - Ireland (CAI) 1 CPE Eligible

Additional Information

Credit

1

Course Level

Intermediate

Instructional Method

QAS Self Study

Group Internet Based

Pre-requisites

None

Advance Preparation

None

NASBA APPROVED

In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.

MY-CPE LLC is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org. (MY-CPE LLC 1600 Highway 6 South, Suite 250, Sugar Land, TX 77478, Email: support@my-cpe.com, Phone: 646-688-2884)

Dive into the world of CPA CPE Courses with MYCPE ONE. Our online courses are here to help you complete your CPA CPE credits seamlessly. We cover a wide range of topics delivered by professional subject matter experts. Forget the traditional way of learning with flexible scheduling and learn at your own pace. Join us and start your journey toward professional growth today!

About Instructor

Apoorv Dwivedi

Apoorv Dwivedi PMP, CIP

CMO, Fixyr Marketing

  • 4.6
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Apoorv Dwivedi is the founder at Fixyr, a boutique consultancy he set up to help accounting, tax and business advisory practices across North America. Before founding Fixyr Apoorv worked for 25+ years at leading high growth CPA and financial firms in senior leadership, strategy, and marketing roles.   

In his time at public practice and after setting up Fixyr, he has developed and executed successful plans for thousands of CPAs and designated professionals. He’s managed over$40MM in spend, had P&L responsibility, and was responsible for recruiting, leading, and coaching over 200 staff. He has led a number of innovation initiatives, product development and market research at accounting & advisory firms, fintech startups and mid-size financial institutions.  

He regularly speaks on strategy, marketing, and innovation-related topics at industry conferences, and volunteers on boards of industry and non-profit organizations. 

Priyanka Sharma

Priyanka Sharma

VP Of Marketing, MYCPE ONE

Priyanka Sharma is a seasoned marketing leader with over 15 years of extensive experience in driving global marketing strategies and initiatives. As the VP of Marketing, she specializes in helping businesses achieve exceptional growth through innovative digital marketing techniques, strategic brand management, and client-centric campaigns. With a proven track record of delivering impactful results, Priyanka is passionate about empowering professionals and organizations to harness the full potential of modern marketing.

On Demand FAQs

What is Self Study (QAS)?

Self Study QAS (Quality Assurance Service) is a NASBA and other regulatory bodies approved program designed for Professionals to complete their Continuing Professional Education credits through self-paced, interactive courses that meet the highest standards of quality and compliance. Our courses qualify for credits with NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other professional organizations.

How do I earn CPE credits through self-study?

To earn CPE credits, you must complete the self-study course, pass the required assessments, and submit the necessary documentation. Credits are awarded based on the completion of course hours and successfully passing the assessments.

Are the self-study courses accepted by NASBA and other professional organizations?

MY-CPE LLC courses are accepted for continuing education credit by various professional certification programs, including NASBA, IRS, CFP Board, and HRCI. MY-CPE LLC is also recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® and SHRM-SCP® recertification activities.

What are the requirements to maintain compliance with self-study courses?

To maintain compliance, you must follow the guidelines set by NASBA and other regulatory bodies, which include completing the course within the specified timeframe, passing the assessments, and keeping accurate records of your learning activities.

How can I access my course completion certificates?

After successfully completing a self-study course and passing the assessments, you can access and download your course completion certificates from your account dashboard on our platform. These certificates are recognized by NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other professional organizations for compliance and reporting purposes.

How are credits reported to governing bodies?

We issue instant credit certificates, ensuring they are valid for presentation to governing bodies. Typically, we report IRS, CTEC, CFP, IDFP, IWI, VBOA Ethics credits within 7 days – the fastest in the industry.

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Email Automation for CPAs: Smarter Client Communication

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