MYCPE ONE

Email Marketing for CPA Firms 1 Credit

Email Marketing for CPA Firms 1 Credit

Stay Top-of-Mind With Clients (Without Annoying Them)

  • Rating

    5

  • Published on

    October, 2026

  • Subject Area

    Communications and Marketing

Learning mode

On Demand
  • Access the course at your convenience
  • Take the assessment test
  • Get your certificate
  • Attend the live interactive session
  • Answer the polling questions
  • Get your certificate

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Learning Objectives

  • Maintain regular, meaningful contact with your client base.
  • Position your firm as a helpful resource through valuable information.
  • Keep your firm top-of-mind during important financial decision-making moments.
  • Learn to communicate effectively without becoming a nuisance.
  • Reach many clients simultaneously with tailored messages.
  • Understand what content resonates with your audience through tracking.
  • Maintain the quality and tone expected of a trusted advisor.
  • Develop sustainable email practices that fit into your firm's workflow.

Course Overview

Email remains one of the most effective ways for CPA firms to stay connected with clients, reinforce relationships, and provide ongoing value beyond tax season or individual engagements. The challenge is finding the right balance between maintaining visibility and sending too many messages that clients may ignore or find intrusive.

This course explores practical email marketing strategies designed specifically for CPA firms. Participants will learn how to create a consistent communication approach, share useful and timely information, educate clients on relevant topics, and structure messages that support engagement without overwhelming inboxes.

Major Topics:

  • Building and segmenting your email list: organizing contacts by service needs, industries, and interests
  • Creating valuable email content: tax tips, regulatory updates, financial insights, and firm news
  • Determining optimal email frequency: finding the right balance for different client segments
  • Email design best practices: mobile-friendly templates, clear calls-to-action, and professional branding
  • Compliance considerations: CAN-SPAM Act, unsubscribe management, and privacy regulations
  • Personalization techniques: using client data to make emails more relevant and timely
  • Email metrics that matter: open rates, click-through rates, and engagement tracking
  • Building a content calendar: planning seasonal campaigns around tax deadlines and fiscal year-ends
  • Avoiding spam filters and improving deliverability
  • Tools and platforms specifically suited for professional services firms

The course also focuses on using email as a relationship-building tool rather than simply a promotional channel. Participants will discover how to stay top-of-mind throughout the year, strengthen trust, encourage continued client engagement, and develop an email strategy that respects clients’ time while keeping the firm relevant and accessible.

For more Marketing-related courses, Click Here.

On Demand Credits for All Qualifications

License details Credits Status
Communications and Marketing for Certified Public Accountants (CPA-US) 1 CPE Approved
Specialized Knowledge for Chartered Professional Accountant in Canada 1 CPD Eligible
Communications and Marketing for Delaware Licensed Public Accountant (DE-LPA) 1 CPE Approved
Association of Chartered Certified Accountants (ACCA) 1 CPE Eligible
Chartered Accountant - ICAEW 1 CPE Eligible
Communications and Marketing for Iowa Licensed Public Accountant (IA-LPA) 1 CPE Approved
Communications and Marketing for Maine Licensed Public Accountant (ME-LPA) 1 CPE Approved
Chartered Accountants - Scotland 1 CPE Eligible
Chartered Accountants - Ireland (CAI) 1 CPE Eligible

Additional Information

Credit

1

Course Level

Basic

Instructional Method

QAS Self Study

Group Internet Based

Pre-requisites

None

Advance Preparation

None

NASBA APPROVED

In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.

MY-CPE LLC is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org. (MY-CPE LLC 1600 Highway 6 South, Suite 250, Sugar Land, TX 77478, Email: support@my-cpe.com, Phone: 646-688-2884)

Dive into the world of CPA CPE Courses with MYCPE ONE. Our online courses are here to help you complete your CPA CPE credits seamlessly. We cover a wide range of topics delivered by professional subject matter experts. Forget the traditional way of learning with flexible scheduling and learn at your own pace. Join us and start your journey toward professional growth today! 

About Instructor

Apoorv Dwivedi

Apoorv Dwivedi PMP, CIP

CMO, Fixyr Marketing

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Apoorv Dwivedi is the founder at Fixyr, a boutique consultancy he set up to help accounting, tax and business advisory practices across North America. Before founding Fixyr Apoorv worked for 25+ years at leading high growth CPA and financial firms in senior leadership, strategy, and marketing roles.   

In his time at public practice and after setting up Fixyr, he has developed and executed successful plans for thousands of CPAs and designated professionals. He’s managed over$40MM in spend, had P&L responsibility, and was responsible for recruiting, leading, and coaching over 200 staff. He has led a number of innovation initiatives, product development and market research at accounting & advisory firms, fintech startups and mid-size financial institutions.  

He regularly speaks on strategy, marketing, and innovation-related topics at industry conferences, and volunteers on boards of industry and non-profit organizations. 

Priyanka Sharma

Priyanka Sharma

VP Of Marketing, MYCPE ONE

Priyanka Sharma is a seasoned marketing leader with over 15 years of extensive experience in driving global marketing strategies and initiatives. As the VP of Marketing, she specializes in helping businesses achieve exceptional growth through innovative digital marketing techniques, strategic brand management, and client-centric campaigns. With a proven track record of delivering impactful results, Priyanka is passionate about empowering professionals and organizations to harness the full potential of modern marketing.

On Demand FAQs

What is Self Study (QAS)?

Self Study QAS (Quality Assurance Service) is a NASBA and other regulatory bodies approved program designed for Professionals to complete their Continuing Professional Education credits through self-paced, interactive courses that meet the highest standards of quality and compliance. Our courses qualify for credits with NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other professional organizations.

How do I earn CPE credits through self-study?

To earn CPE credits, you must complete the self-study course, pass the required assessments, and submit the necessary documentation. Credits are awarded based on the completion of course hours and successfully passing the assessments.

Are the self-study courses accepted by NASBA and other professional organizations?

MY-CPE LLC courses are accepted for continuing education credit by various professional certification programs, including NASBA, IRS, CFP Board, and HRCI. MY-CPE LLC is also recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® and SHRM-SCP® recertification activities.

What are the requirements to maintain compliance with self-study courses?

To maintain compliance, you must follow the guidelines set by NASBA and other regulatory bodies, which include completing the course within the specified timeframe, passing the assessments, and keeping accurate records of your learning activities.

How can I access my course completion certificates?

After successfully completing a self-study course and passing the assessments, you can access and download your course completion certificates from your account dashboard on our platform. These certificates are recognized by NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other professional organizations for compliance and reporting purposes.

How are credits reported to governing bodies?

We issue instant credit certificates, ensuring they are valid for presentation to governing bodies. Typically, we report IRS, CTEC, CFP, IDFP, IWI, VBOA Ethics credits within 7 days – the fastest in the industry.

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Email Marketing for CPA Firms

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