MYCPE ONE

Figuring Out: Your Marketing Isn’t Broken, Just Misaligned | Podcast #56 1 Credit

Figuring Out: Your Marketing Isn’t Broken, Just Misaligned | Podcast #56 1 Credit

  • Rating

    4.5

  • Published on

    November, 2025

  • Subject Area

    Communications and Marketing

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Learning Objectives

  • Analyze why marketing misalignment affects firm success.
  • Identify key steps in realigning firm marketing with client needs.
  • Discuss practical methods for uncovering marketing disconnects.
  • Explore ways to encourage creativity in accounting firms.
  • Develop actionable steps for firm leaders to improve marketing alignment.

Course Overview

In this eye-opening Episode, Karen Reyburn, founder of PF and a CPA turned creative strategist, explains why many firms feel like their marketing efforts are stuck. She dives into how misalignment between marketing strategies and client expectations is the real issue, and how firms can realign their approach for more natural, authentic, and sustainable results.

Karen shares actionable insights for firm leaders, drawing on her experience working in both the U.S. and Scotland. She emphasizes the importance of understanding your ideal client before refining your marketing strategy. The discussion covers how values, vision, and culture play crucial roles in developing marketing strategies that resonate with the right audience.

Major Topics:

  • Aligning marketing with clients
  • Client-centric marketing strategies
  • Overcoming resistance to creativity
  • Defining your ideal client
  • Cultivating authentic firm culture

This CPE Episode is perfect for accounting professionals who feel their marketing isn’t working or wonder how they can achieve greater authenticity and effectiveness. Listen as Karen reveals practical steps to take, shifts in mindset, and methods to overcome resistance within your team.

CLICK HERE for more CPE Marketing courses.

On Demand Credits for All Qualifications

License details Credits Status
Communications and Marketing for Certified Public Accountants (CPA-US) 1 CPE Approved
Specialized Knowledge for Chartered Professional Accountant in Canada 1 CPD Eligible
Communications and Marketing for Delaware Licensed Public Accountant (DE-LPA) 1 CPE Eligible
Association of Chartered Certified Accountants (ACCA) 1 CPD Eligible
Chartered Accountant - ICAEW 1 CPD Eligible
Communications and Marketing for Iowa Licensed Public Accountant (IA-LPA) 1 CPE Eligible
Communications and Marketing for Maine Licensed Public Accountant (ME-LPA) 1 CPE Eligible
Chartered Accountants - Scotland 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
CPA - Ireland 1 CPD Eligible

Additional Information

Credit

1

Course Level

Basic

Instructional Method

QAS Self Study

Group Internet Based

Pre-requisites

None

Advance Preparation

None

NASBA APPROVED

MY-CPE LLC, 1600 Highway 6 south, suite 250, sugar land, TX, 77478

MY-CPE LLC is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

About Experts

Karen Reyburn

Karen Reyburn CPA

Owner, We are PF

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Karen Reyburn is a Certified Public Accountant whose creativity and accounting skills led her to found PF, a creative agency dedicated exclusively to serving accountants. She leads a global creative team working from locations including South Africa, Argentina, the UK, and the USA. Karen’s work focuses on helping accountants realize and embrace their creative potential through marketing that attracts the clients they love to work with.


Karen is a sought-after speaker for accounting audiences, having presented at well-known organizations such as Xero, the Institute of Chartered Accountants, BKR International, Thriveal, and Accountex. She is also the author of "The Accountant Marketer," reflecting her passion for coaching accountants to understand and enjoy marketing in ways that reflect their authentic selves.

Saulsony

Saul Sony

Director, MYCPE ONE

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As Director – Partnerships, Content Strategy, and M&A Advisory, I drive growth at the intersection of education, strategic alliances, and transaction advisory within accounting and professional services.

I partner with thought leaders, firms, and content creators to build high-impact collaborations and deliver compliance-ready content that helps professionals educate, influence, and scale on the MY-CPE ONE platform. I work closely with CPA and accounting firm owners to support MYCPE ONE's inorganic growth strategy identifying the right partners and aligning them toward shared goals.

In the M&A and advisory space, I work closely with private equity firms, accounting leaders, and advisors to create educational resources that support practice growth, succession planning, and deal execution. Through podcasts, webinars, and curated learning experiences, my goal is to enable smarter dealmaking and build stronger professional alignment. I work with CPA and Accounting Firm owners to collectively help MYCPE ONE's inorganic growth plans.

On Demand FAQs

What is Self Study (QAS)?

Self Study QAS (Quality Assurance Service) is a NASBA and other regulatory bodies approved program designed for Professionals to complete their Continuing Professional Education credits through self-paced, interactive courses that meet the highest standards of quality and compliance. Our courses qualify for credits with NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other professional organizations.

How do I earn CPE credits through self-study?

To earn CPE credits, you must complete the self-study course, pass the required assessments, and submit the necessary documentation. Credits are awarded based on the completion of course hours and successfully passing the assessments.

Are the self-study courses accepted by NASBA and other professional organizations?

MY-CPE LLC courses are accepted for continuing education credit by various professional certification programs, including NASBA, IRS, CFP Board, and HRCI. MY-CPE LLC is also recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® and SHRM-SCP® recertification activities.

What are the requirements to maintain compliance with self-study courses?

To maintain compliance, you must follow the guidelines set by NASBA and other regulatory bodies, which include completing the course within the specified timeframe, passing the assessments, and keeping accurate records of your learning activities.

How can I access my course completion certificates?

After successfully completing a self-study course and passing the assessments, you can access and download your course completion certificates from your account dashboard on our platform. These certificates are recognized by NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other professional organizations for compliance and reporting purposes.

How are credits reported to governing bodies?

We issue instant credit certificates, ensuring they are valid for presentation to governing bodies. Typically, we report IRS, CTEC, CFP, IDFP, IWI, VBOA Ethics credits within 7 days – the fastest in the industry.

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Figuring Out: Your Marketing Isn’t Broken, Just Misaligned | Podcast #56

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