MYCPE ONE

Get Found on Google: SEO Strategies for CPA Firms 1 Credit

Get Found on Google: SEO Strategies for CPA Firms 1 Credit

  • Apoorv Dwivedi

    | PMP, CIP

  • Rating

    4.8

  • Published on

    February, 2026

  • Subject Area

    Communications and Marketing

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Learning Objectives

  • Improve Online Visibility: Learn how to make your firm more discoverable to people searching for accounting services.
  • Understand SEO Fundamentals: Demystify search engine optimization with practical, non-technical explanations.
  • Build Long-Term Assets: Develop sustainable online visibility through organic search strategies.
  • Stay Competitive: Learn current best practices to maintain a strong digital presence.
  • Establish Credibility: Position your firm as a trusted resource through strategic content creation.
  • Make Informed Decisions: Understand SEO well enough to guide vendors or internal efforts.
  • Actionable Strategies: Leave with clear next steps you can implement for your Firm.

Course Overview

In today's digital-first world, potential clients begin their search for accounting services on Google, making search engine visibility an important component of your firm's marketing strategy. This webinar demystifies SEO for CPA firms, providing practical, non-technical strategies to improve your Google rankings and online discoverability. Discover how to strengthen your local search presence and position your firm as a credible resource in your market.

Major Topics:

  • SEO fundamentals specifically tailored for accounting and CPA firms
  • Local SEO essentials: optimizing Google Business Profile, local citations, and map visibility
  • Keyword research: identifying search terms your target audience is using
  • On-page optimization: title tags, meta descriptions, header structure, and content optimization
  • Content marketing strategies: creating service pages, blog posts, and resources that provide value
  • Building credibility through backlinks, online directories, and professional associations
  • Technical SEO basics: site structure, page speed, mobile optimization, and schema markup
  • Measuring success: using Google Analytics and Search Console to track rankings and traffic
  • Common SEO mistakes accounting firms make and how to avoid them

On Demand Credits for All Qualifications

License details Credits Status
Communications and Marketing for Certified Public Accountants (CPA-US) 1 CPE Approved
Specialized Knowledge for Chartered Professional Accountant in Canada 1 CPD Eligible
Association of Chartered Certified Accountants (ACCA) 1 CPD Eligible
Chartered Accountant - ICAEW 1 CPD Eligible
Chartered Accountants - Scotland 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
CPA - Ireland 1 CPD Eligible

Additional Information

Credit

1

Course Level

Advanced

Instructional Method

QAS Self Study

Group Internet Based

Pre-requisites

None

Advance Preparation

None

NASBA APPROVED

MY-CPE LLC, 1600 Highway 6 south, suite 250, sugar land, TX, 77478

MY-CPE LLC is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

Dive into the world of CPA CPE Courses with MY-CPE ONE. Our online courses are here to help you complete your CPA CPE credits seamlessly. We cover a wide range of topics delivered by professional subject matter experts. Forget the traditional way of learning with flexible scheduling and learn at your own pace. Join us and start your journey toward professional growth today! 

About Instructor

Apoorv Dwivedi

Apoorv Dwivedi | PMP, CIP

CMO, Fixyr Marketing

  • 4.6
  • rating
  • rating
  • rating
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Apoorv Dwivedi is the founder at Fixyr, a boutique consultancy he set up to help accounting, tax and business advisory practices across North America. Before founding Fixyr Apoorv worked for 25+ years at leading high growth CPA and financial firms in senior leadership, strategy, and marketing roles.   

In his time at public practice and after setting up Fixyr, he has developed and executed successful plans for thousands of CPAs and designated professionals. He’s managed over$40MM in spend, had P&L responsibility, and was responsible for recruiting, leading, and coaching over 200 staff. He has led a number of innovation initiatives, product development and market research at accounting & advisory firms, fintech startups and mid-size financial institutions.  

He regularly speaks on strategy, marketing, and innovation-related topics at industry conferences, and volunteers on boards of industry and non-profit organizations. 

Priyanka Sharma

Priyanka Sharma

VP Of Marketing, MYCPE ONE

Priyanka Sharma is a seasoned marketing leader with over 15 years of extensive experience in driving global marketing strategies and initiatives. As the VP of Marketing, she specializes in helping businesses achieve exceptional growth through innovative digital marketing techniques, strategic brand management, and client-centric campaigns. With a proven track record of delivering impactful results, Priyanka is passionate about empowering professionals and organizations to harness the full potential of modern marketing.

On Demand FAQs

What is Self Study (QAS)?

Self Study QAS (Quality Assurance Service) is a NASBA and other regulatory bodies approved program designed for Professionals to complete their Continuing Professional Education credits through self-paced, interactive courses that meet the highest standards of quality and compliance. Our courses qualify for credits with NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other professional organizations.

How do I earn CPE credits through self-study?

To earn CPE credits, you must complete the self-study course, pass the required assessments, and submit the necessary documentation. Credits are awarded based on the completion of course hours and successfully passing the assessments.

Are the self-study courses accepted by NASBA and other professional organizations?

MY-CPE LLC courses are accepted for continuing education credit by various professional certification programs, including NASBA, IRS, CFP Board, and HRCI. MY-CPE LLC is also recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® and SHRM-SCP® recertification activities.

What are the requirements to maintain compliance with self-study courses?

To maintain compliance, you must follow the guidelines set by NASBA and other regulatory bodies, which include completing the course within the specified timeframe, passing the assessments, and keeping accurate records of your learning activities.

How can I access my course completion certificates?

After successfully completing a self-study course and passing the assessments, you can access and download your course completion certificates from your account dashboard on our platform. These certificates are recognized by NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other professional organizations for compliance and reporting purposes.

How are credits reported to governing bodies?

We issue instant credit certificates, ensuring they are valid for presentation to governing bodies. Typically, we report IRS, CTEC, CFP, IDFP, IWI, VBOA Ethics credits within 7 days – the fastest in the industry.

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Inclusions

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    Earn continuing education credits with flexibility. Choose from live webinars, on-demand courses, e-books, or podcasts to fit your learning style and schedule.

  • Certifications & Reporting

    Certifications & Reporting

    We issue instant credit certificates, ensuring they are valid for presentation to governing bodies. Typically, we report IRS, CTEC, CFP, IDFP, IWI, VBOA Ethics credits within 7 days - fastest in the industry.

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