MYCPE ONE

How AI Is Changing Marketing for CPA Firms 1 Credit

How AI Is Changing Marketing for CPA Firms 1 Credit

  • Rating

    5

  • Published on

    October, 2026

  • Subject Area

    Communications and Marketing

Learning mode

On Demand
  • Access the course at your convenience
  • Take the assessment test
  • Get your certificate
  • Attend the live interactive session
  • Answer the polling questions
  • Get your certificate

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Learning Objectives

  • Understand the AI tools and capabilities shaping modern marketing.
  • Identify opportunities to save time on routine marketing tasks.
  • Learn which AI tools can help your firm today.
  • Distinguish between genuine value and overblown promises.
  • Maintain professional Caliber while leveraging AI assistance.
  • Understand where human expertise still matters most.

Course Overview

Artificial intelligence (AI) is transforming how professional services firms approach marketing, offering new opportunities to improve efficiency, enhance client engagement, and strengthen marketing strategies. For CPA and accounting firms, AI can support various marketing activities, including content creation, personalization, data analysis, and understanding client needs and preferences.

This course explores the practical applications of AI in CPA and accounting firm marketing, highlighting how different tools and approaches can support marketing effectiveness. Participants will examine how AI can assist with developing marketing content, analysing customer insights, and personalizing communication while distinguishing genuinely useful applications from exaggerated claims and industry hype.

Major Topics:

  • AI marketing landscape: understanding current capabilities and realistic applications
  • Content creation assistance: using AI tools for blog posts, social media, email copy, and more
  • AI-powered personalization: tailoring content and messaging to different audience segments
  • Chatbots and conversational AI: automating initial client interactions and questions
  • Predictive analytics: using AI to identify patterns and opportunities in client data
  • Marketing automation enhancements: how AI makes automation smarter and more effective
  • SEO and content optimization: AI tools that improve search visibility and topic research
  • Email marketing improvements: subject line testing, send time optimization, and segmentation
  • Ad campaign optimization: using AI to improve targeting and bidding strategies
  • Data analysis and reporting: making sense of marketing metrics with AI assistance
  • Ethical considerations: maintaining authenticity and transparency when using AI
  • Quality control: ensuring AI-generated content meets professional standards
  • Current limitations: understanding what AI cannot yet do effectively
  • Future trends: preparing for how AI will continue to evolve in marketing

The course also emphasizes the importance of adopting AI thoughtfully while maintaining the human touch and professional standards essential to accounting practices. Participants will gain a clearer perspective on integrating AI into existing marketing operations, evaluating its potential benefits, and balancing technology-driven efficiencies with meaningful client relationships.

On Demand Credits for All Qualifications

License details Credits Status
Communications and Marketing for Certified Public Accountants (CPA-US) 1 CPE Approved
Communication for Chartered Professional Accountant in Canada 1 CPD Eligible
Communications and Marketing for Delaware Licensed Public Accountant (DE-LPA) 1 CPE Approved
Association of Chartered Certified Accountants (ACCA) 1 CPE Eligible
Chartered Accountant - ICAEW 1 CPE Eligible
Communications and Marketing for Iowa Licensed Public Accountant (IA-LPA) 1 CPE Approved
Communications and Marketing for Maine Licensed Public Accountant (ME-LPA) 1 CPE Approved
Chartered Accountants - Scotland 1 CPE Eligible
Chartered Accountants - Ireland (CAI) 1 CPE Eligible

Additional Information

Credit

1

Course Level

Intermediate

Instructional Method

QAS Self Study

Group Internet Based

Pre-requisites

None

Advance Preparation

None

NASBA APPROVED

In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.

MY-CPE LLC is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org. (MY-CPE LLC 1600 Highway 6 South, Suite 250, Sugar Land, TX 77478, Email: support@my-cpe.com, Phone: 646-688-2884)

Dive into the world of CPA CPE Courses with MYCPE ONE. Our online courses are here to help you complete your CPA CPE credits seamlessly. We cover a wide range of topics delivered by professional subject matter experts. Forget the traditional way of learning with flexible scheduling and learn at your own pace. Join us and start your journey toward professional growth today!

About Instructor

Apoorv Dwivedi

Apoorv Dwivedi PMP, CIP

CMO, Fixyr Marketing

  • 4.6
  • rating
  • rating
  • rating
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Apoorv Dwivedi is the founder at Fixyr, a boutique consultancy he set up to help accounting, tax and business advisory practices across North America. Before founding Fixyr Apoorv worked for 25+ years at leading high growth CPA and financial firms in senior leadership, strategy, and marketing roles.   

In his time at public practice and after setting up Fixyr, he has developed and executed successful plans for thousands of CPAs and designated professionals. He’s managed over$40MM in spend, had P&L responsibility, and was responsible for recruiting, leading, and coaching over 200 staff. He has led a number of innovation initiatives, product development and market research at accounting & advisory firms, fintech startups and mid-size financial institutions.  

He regularly speaks on strategy, marketing, and innovation-related topics at industry conferences, and volunteers on boards of industry and non-profit organizations. 

Priyanka Sharma

Priyanka Sharma

VP Of Marketing, MYCPE ONE

Priyanka Sharma is a seasoned marketing leader with over 15 years of extensive experience in driving global marketing strategies and initiatives. As the VP of Marketing, she specializes in helping businesses achieve exceptional growth through innovative digital marketing techniques, strategic brand management, and client-centric campaigns. With a proven track record of delivering impactful results, Priyanka is passionate about empowering professionals and organizations to harness the full potential of modern marketing.

Bonnie Buol Ruszczyk

Bonnie Buol Ruszczyk

Marketing Strategist, bbr companies llc

Bonnie Buol Ruszczyk is a marketing consultant and founder of bbr companies, helping accounting firms build stronger brands, reach the right audiences, and turn marketing into a meaningful driver of growth.

With 30+ years of experience, Bonnie brings deep accounting industry expertise and strategic marketing leadership. Recognized by Accounting Today and the Association for Accounting Marketing, she connects marketing, talent, leadership, and growth.

On Demand FAQs

What is Self Study (QAS)?

Self Study QAS (Quality Assurance Service) is a NASBA and other regulatory bodies approved program designed for Professionals to complete their Continuing Professional Education credits through self-paced, interactive courses that meet the highest standards of quality and compliance. Our courses qualify for credits with NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other professional organizations.

How do I earn CPE credits through self-study?

To earn CPE credits, you must complete the self-study course, pass the required assessments, and submit the necessary documentation. Credits are awarded based on the completion of course hours and successfully passing the assessments.

Are the self-study courses accepted by NASBA and other professional organizations?

MY-CPE LLC courses are accepted for continuing education credit by various professional certification programs, including NASBA, IRS, CFP Board, and HRCI. MY-CPE LLC is also recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® and SHRM-SCP® recertification activities.

What are the requirements to maintain compliance with self-study courses?

To maintain compliance, you must follow the guidelines set by NASBA and other regulatory bodies, which include completing the course within the specified timeframe, passing the assessments, and keeping accurate records of your learning activities.

How can I access my course completion certificates?

After successfully completing a self-study course and passing the assessments, you can access and download your course completion certificates from your account dashboard on our platform. These certificates are recognized by NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other professional organizations for compliance and reporting purposes.

How are credits reported to governing bodies?

We issue instant credit certificates, ensuring they are valid for presentation to governing bodies. Typically, we report IRS, CTEC, CFP, IDFP, IWI, VBOA Ethics credits within 7 days – the fastest in the industry.

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How AI Is Changing Marketing for CPA Firms

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