myCPE
myCPE

How to Price Profitably And Confidently...Without Scaring Off Even The Most Price Sensitive Clients 1 Credit

Mar 30, 2023, 02:30 PM ET

How to Price Profitably And Confidently...Without Scaring Off Even The Most Price Sensitive Clients 1 Credit

  • Rating

    4.5
  • Reviewed on

    March, 2024
  • Subject Area

    Business Mgmnt and Org

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Mar 30, 2023, 02:30 PM ET

Learning Objective

  • To analyze 5 steps to creating a menu pricing system that enables you to present choice and value to clients so that they’re in control and you’re profitable in your pricing.
  • To review why pricing more profitably isn’t about ripping clients off.
  • To explain why pricing more profitably enables you to make more of a difference to clients.
  • To discuss how this model enables you to easily upgrade clients to pay for more services from you. 

Course Overview

I’m really worried about raising my prices; my clients are very price sensitive. I would simply lose them. 

These are the exact words an accountant said to Shane Lukas recently as they were discussing pricing.  This accountant wasn’t pricing very well for his services and therefore doing himself a dis-service as well as the accounting profession as a whole.

It's easy to assume that your clients and prospective clients are just price-sensitive and want the cheapest quote. This is only true when they don’t see or appreciate the value they’ll get.

In reality, few people are truly price-sensitive.  When people see and appreciate the value, most will pay more. For example, do those same clients drive the cheapest available car?  Or more expensive ones, do they have the cheapest possible mobile phone?  Or the more expensive ones? They have a choice about their purchases and yet in many cases, they'll choose to pay more where they perceive value.

In this CPE Business Management webinar, Shane will share with you exactly how to present your pricing to clients (existing and potential new clients) in a way that enables them to better see the value and for them to make a decision themselves on how much they’re willing to pay for services from you whilst you benefit from being more profitable.

Key topics covered in this course:

  • Mastering menu pricing
  • The Goldilocks Effect
  • Offering packaged solutions
  • Creating your bundles
  • Explaining benefits: Ways to add value
  • The upgrade nudge strategy
  • Top-down Pricing Strategy

Podcast Credits

Short Video Credits

On Demand Credits

Live Credits

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Additional Information

Credit

1

Course Level

Basic

Instructional Method

QAS Self Study
Group Internet Based

Pre-requisites

None

Advance Preparation

None

NASBA APPROVED

MY-CPE LLC, 1600 Highway 6 south, suite 250, sugar land, TX, 77478

MY-CPE LLC (Sponsor Id#: 143597) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors.

About Instructor

Shane Lukas
Shane Lukas

, AVN - Inspiring Accountants

  • 4.4
  • rating
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Shane Lukas…

  • has worked with accounting business owners for over 25 years.
  • owns and runs AVN Inspiring Accountants, a membership organisation for accountants around the world who are passionate about growing their firms and delivering added value. 
  • is an International Coach, enriching the lives of those accountants, their teams and their clients, by teaching them how to deliver advisory solutions.
  • is an energising and inspiring speaker; his TEDx Talk has had over 100,000 views and climbing.  
  • has authored many international best-selling books for business owners and accountants. These include the two best-selling books for accountants:

Putting Excellence Into (your) Practice: A Proven Roadmap To A Profitable, Sustainable and Value Driven Accountancy Business.

and

What’s Next For Accountants: How to make the biggest threat facing the profession your biggest opportunity.

Shane’s core beliefs include…

Accountancy is a noble profession that can make a profound difference to its clients and deserves to be well rewarded.

AND

It’s not really success if it comes at the expense of family, friends and health!

On Demand FAQs

What is Self Study (QAS)?

Self Study QAS (Quality Assurance Service) is a NASBA and other regulatory bodies approved program designed for Professionals to complete their Continuing Professional Education credits through self-paced, interactive courses that meet the highest standards of quality and compliance. We are approved by NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other regulatory bodies.

How do I earn CPE credits through self-study?

To earn CPE credits, you must complete the self-study course, pass the required assessments, and submit the necessary documentation. Credits are awarded based on the completion of course hours and successfully passing the assessments.

Are the self-study courses approved by NASBA and other regulatory bodies?

Yes, all our self-study courses are approved by NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other regulatory bodies, ensuring they meet the rigorous standards for quality and educational content set by these organizations.

What are the requirements to maintain compliance with self-study courses?

To maintain compliance, you must follow the guidelines set by NASBA and other regulatory bodies, which include completing the course within the specified timeframe, passing the assessments, and keeping accurate records of your learning activities.

How can I access my course completion certificates?

After successfully completing a self-study course and passing the assessments, you can access and download your course completion certificates from your account dashboard on our platform. These certificates are recognized by NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other regulatory bodies for compliance and reporting purposes.

How are credits reported to governing bodies?

We issue instant credit certificates, ensuring they are valid for presentation to governing bodies. Typically, we report IRS, CTEC, CFP, IDFP, IWI, VBOA Ethics credits within 7 days – the fastest in the industry.

Live Webinar FAQs

What is a Live Webinar Group Internet-Based Credit?

A Live Webinar Group Internet-Based Credit is an interactive, real-time online seminar where professionals can earn Continuing Education credits by participating in live sessions led by experts in various fields. These sessions meet the standards set by NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other regulatory bodies.

How do I earn credits through live webinars?

To earn credits, you must attend the entire live webinar, actively participate in any polls or questions, and complete any required evaluations or assessments. Credits are awarded based on your attendance and participation in the live session.

Are the live webinars approved by NASBA and other regulatory bodies?

Yes, all our live webinars are approved by NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other regulatory bodies, ensuring they meet the high standards for quality, interactivity, and educational content set by these organizations.

What are the requirements to maintain compliance with live webinar courses?

To maintain compliance, you must adhere to the guidelines set by NASBA and other regulatory bodies, which include attending the full duration of the webinar, participating in interactive elements, and completing any post-webinar evaluations or assessments.

How can I access my webinar completion certificates?

After successfully attending a live webinar and fulfilling all participation requirements, you can access and download your completion certificates from your account dashboard on our platform. These certificates are recognized by NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other regulatory bodies for compliance and reporting purposes.

How are credits reported to governing bodies?

We issue instant credit certificates, ensuring they are valid for presentation to governing bodies. Typically, we report IRS, CTEC, CFP, IDFP, IWI, VBOA Ethics credits within 7 days – the fastest in the industry.

Ratings and Review

out of 5

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1,824 ratings

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SI

Sara Inge, CPA (US)

This webinar was especially helpful in my opinion. It confirmed some of the tactics I've been using & gave me some great ideas for new strategies to implement.

JK

John Keel, CPA (US)

na

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