MYCPE ONE

Is Your Website Losing Clients? Here’s Why (and How to Fix It) 1 Credit

Is Your Website Losing Clients? Here’s Why (and How to Fix It) 1 Credit

  • Rating

    4.7

  • Published on

    January, 2026

  • Subject Area

    Communications and Marketing

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Learning Objectives

  • Discuss why visitors bounce from websites and how to fix this issue.
  • Identify key strategies for structuring your homepage to maximize trust and clarity.
  • Analyze CTA and form best practices that help boost conversions.
  • Explore tips for increasing mobile engagement on websites.
  • Explain how to optimize user experience to reduce bounce rates and improve lead conversion.

Course Overview

You might be driving traffic to your website, but are you converting it into inquiries and calls? Many accounting firm websites silently leak leads due to small but critical design, content, and user experience (UX) mistakes. This course will uncover the hidden friction points that may be silently costing you valuable leads and provide actionable steps to fix them.

We’ll explore why visitors bounce and offer practical solutions to reduce this. Additionally, we’ll show you how to structure your homepage to maximize trust and clarity, ensuring visitors immediately understand what you offer. You’ll also learn CTA and form best practices that boost conversions and how to optimize your website for mobile engagement, ensuring you capture leads from all devices. If your website isn’t bringing in qualified leads each month, this CPE course will provide the strategies you need to turn it into a true growth engine.

Major Topics:

  • Reducing Website Bounce Rates
  • Structuring Your Homepage Effectively
  • Optimizing CTAs and Forms
  • Mobile Website Optimization Tips
  • Improving Lead Conversion Rates

Don’t let your website be a missed opportunity join us to optimize your site’s performance and start converting more visitors into clients.

On Demand Credits for All Qualifications

License details Credits Status
Communications and Marketing for Certified Public Accountants (CPA-US) 1 CPE Approved
Specialized Knowledge for Chartered Professional Accountant in Canada 1 CPD Eligible
Communications and Marketing for Delaware Licensed Public Accountant (DE-LPA) 1 CPE Approved
Association of Chartered Certified Accountants (ACCA) 1 CPD Eligible
Chartered Accountant - ICAEW 1 CPD Eligible
Communications and Marketing for Iowa Licensed Public Accountant (IA-LPA) 1 CPE Approved
Communications and Marketing for Maine Licensed Public Accountant (ME-LPA) 1 CPE Approved
Chartered Accountants - Scotland 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
CPA - Ireland 1 CPD Eligible

Additional Information

Credit

1

Course Level

Advanced

Instructional Method

QAS Self Study

Group Internet Based

NASBA APPROVED

MY-CPE LLC, 1600 Highway 6 south, suite 250, sugar land, TX, 77478

MY-CPE LLC is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

Dive into the world of CPA CPE Courses with MYCPE ONE. Our online courses are here to help you complete your CPA CPE credits seamlessly. We cover a wide range of topics delivered by professional subject matter experts. Forget the traditional way of learning with flexible scheduling and learn at your own pace. Join us and start your journey toward professional growth today! 

About Instructor

Apoorv Dwivedi

Apoorv Dwivedi PMP, CIP

CMO, Fixyr Marketing

  • 4.6
  • rating
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Apoorv Dwivedi is the founder at Fixyr, a boutique consultancy he set up to help accounting, tax and business advisory practices across North America. Before founding Fixyr Apoorv worked for 25+ years at leading high growth CPA and financial firms in senior leadership, strategy, and marketing roles.   

In his time at public practice and after setting up Fixyr, he has developed and executed successful plans for thousands of CPAs and designated professionals. He’s managed over$40MM in spend, had P&L responsibility, and was responsible for recruiting, leading, and coaching over 200 staff. He has led a number of innovation initiatives, product development and market research at accounting & advisory firms, fintech startups and mid-size financial institutions.  

He regularly speaks on strategy, marketing, and innovation-related topics at industry conferences, and volunteers on boards of industry and non-profit organizations. 

Priyanka Sharma

Priyanka Sharma

VP Of Marketing, MYCPE ONE

Priyanka Sharma is a seasoned marketing leader with over 15 years of extensive experience in driving global marketing strategies and initiatives. As the VP of Marketing, she specializes in helping businesses achieve exceptional growth through innovative digital marketing techniques, strategic brand management, and client-centric campaigns. With a proven track record of delivering impactful results, Priyanka is passionate about empowering professionals and organizations to harness the full potential of modern marketing.

Brian Swanson

Brian Swanson

Chief SEO Strategist, Flashpoint Marketing

With twenty years of experience in marketing—both as a consultant and within Big 4 environments—I specialize in driving lead generation for professional services firms through search engine marketing, search engine optimization, and mobile marketing programs. My work is centered on helping CPA, accounting, and legal firms strengthen their digital presence and translate visibility into qualified opportunities. Over the course of my career, I have developed a deep understanding of the accounting and business issues that shape clients’ marketing and sales objectives.


Key accomplishments include designing successful mobile marketing campaigns for multiple Top 100 CPA firms across the U.S. and serving as an SEO specialist for firms seeking stronger rankings on Google and other search engines. I am certified in search engine marketing and SEO by the Search Engine Marketing Professionals Organization (SEMPO), and my specialties span SEO, mobile optimization, paid search, accounting firm SEO, content development, and strategic marketing plan creation.

On Demand FAQs

What is Self Study (QAS)?

Self Study QAS (Quality Assurance Service) is a NASBA and other regulatory bodies approved program designed for Professionals to complete their Continuing Professional Education credits through self-paced, interactive courses that meet the highest standards of quality and compliance. Our courses qualify for credits with NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other professional organizations.

How do I earn CPE credits through self-study?

To earn CPE credits, you must complete the self-study course, pass the required assessments, and submit the necessary documentation. Credits are awarded based on the completion of course hours and successfully passing the assessments.

Are the self-study courses accepted by NASBA and other professional organizations?

MY-CPE LLC courses are accepted for continuing education credit by various professional certification programs, including NASBA, IRS, CFP Board, and HRCI. MY-CPE LLC is also recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® and SHRM-SCP® recertification activities.

What are the requirements to maintain compliance with self-study courses?

To maintain compliance, you must follow the guidelines set by NASBA and other regulatory bodies, which include completing the course within the specified timeframe, passing the assessments, and keeping accurate records of your learning activities.

How can I access my course completion certificates?

After successfully completing a self-study course and passing the assessments, you can access and download your course completion certificates from your account dashboard on our platform. These certificates are recognized by NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other professional organizations for compliance and reporting purposes.

How are credits reported to governing bodies?

We issue instant credit certificates, ensuring they are valid for presentation to governing bodies. Typically, we report IRS, CTEC, CFP, IDFP, IWI, VBOA Ethics credits within 7 days – the fastest in the industry.

Reviews and Ratings

out of 5

Excellent (75%)

Very Good (20%)

Average (5%)

Poor

Terrible

MO

Matthew Obrien, CPA (US)

5

She was a great instructor and the class and slides were helpful. The order and cadence for the information was well-designed.

TA

Thom Arnsperger, CPA (US)

5

Great - Learned "alot" -- this is how all sessions should be taught

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Inclusions

  • Multiple Credits

    Multiple Credits

    Earn continuing education credits with flexibility. Choose from live webinars, on-demand courses, e-books, or podcasts to fit your learning style and schedule.

  • Certifications & Reporting

    Certifications & Reporting

    We issue instant credit certificates, ensuring they are valid for presentation to governing bodies. Typically, we report IRS, CTEC, CFP, IDFP, IWI, VBOA Ethics credits within 7 days - fastest in the industry.

  • Credit Tracker

    Credit Tracker

    Track and manage your compliance across all 50 states and over 100 designations. Our Credit Tracker keeps your CPE credits and compliance requirements always up-to-date.

  • Certificate Vault

    Certificate Vault

    Certificate Vault to upload, manage, and access certificates earned from various sources and an integrated credit tracker, allowing users to monitor and manage their credits conveniently for compliance.

  • Compliance Reminders

    Compliance Reminders

    Stay current with our automated reminder system. Receive timely alerts for your CPE requirements, ensuring you never miss a deadline.

  • Mobile App Access

    Mobile App Access

    The MYCPE ONE Mobile App allows you to learn on the go, providing access to educational content on Android and Apple iOS devices. You can learn anytime and anywhere, making it convenient for busy schedules.

  • Live Support

    Live Support

    Our support team is available via live chat, email, and phone from 9 AM to 5 PM ET. We're here to help with any questions or issues, ensuring you have a seamless experience.

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