myCPE

Why Small Business Owners Choose Accounting Firms? 1 Credit

Mar 20, 2025, 01:00 PM ET

Why Small Business Owners Choose Accounting Firms? 1 Credit

Marketing Mastery Series for Accounting Firms

  • Rating

    4.6

  • Published on

    January, 2025

  • Subject Area

    Business Mgmnt and Org

Select your learning mode

  • Access the course at your convenience
  • Take the assessment test
  • Get your certificate
  • Attend the live interactive session
  • Answer the polling questions
  • Get your certificate
Mar 20, 2025, 01:00 PM ET

Learning Objective

  • Identify the primary factors small business owners consider when choosing an accounting firm.
  • Explain the importance of trust, expertise, and personalized service in client decisions.
  • Learn practical strategies to market your accounting services to small business owners.
  • Develop client relationships that foster long-term loyalty and satisfaction.
  • Enhance your firm’s value proposition to stand out in a competitive market.

Course Overview

Have you ever wondered what drives small business owners to choose one accounting firm over another?

In this CPE Course, we delve into the essential factors that influence these critical decisions. This course is designed to provide accounting professionals with a deep understanding of the priorities and preferences of small business clients.

Through an engaging exploration of client needs, you'll discover what truly matters to small business owners when selecting an accounting partner. We will examine key considerations such as trust, expertise, and personalized service, offering insights into how to tailor your offerings to meet these demands effectively. By aligning your services with client expectations, you can position your firm as the go-to choice for small business clients.

Moreover, the webinar will equip you with practical marketing strategies to attract and retain small business clients. Learn how to craft compelling messages and develop strategies that resonate with this target audience, ultimately helping you grow your client base and enhance your firm's reputation. Don’t miss this opportunity to gain valuable knowledge and take actionable steps toward attracting more and better clients.

Key topics:

  • Client Trust Building
  • Tailoring Services Effectively
  • Marketing for Retention
  • Understanding Client Priorities

For more CPE Business Management Courses, Click here.

On Demand Credits for All Qualifications

Live Webinar Credits for All Qualifications

License details Credits Status
BusIness Management & Organization for Certified Public Accountants (CPA-US) 1 CPE Approved
BusIness Management & Organization for CPA in Canada 1 CPD Eligible
BusIness Management & Organization for Delaware Licensed Public Accountant (DE-LPA) 1 CPE Eligible
Association of Chartered Certified Accountants (ACCA) 1 CPD Eligible
Chartered Accountant - ICAEW 1 CPD Eligible
BusIness Management & Organization for Iowa Licensed Public Accountant (IA-LPA) 1 CPE Eligible
BusIness Management & Organization for Maine Licensed Public Accountant (ME-LPA) 1 CPE Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
Chartered Accountants - Scotland 1 CPD Eligible
CPA - Ireland 1 CPD Eligible
License details Credits Status
BusIness Management & Organization for Certified Public Accountants (CPA-US) 1 CPE Approved
BusIness Management & Organization for CPA in Canada 1 CPD Eligible
BusIness Management & Organization for Delaware Licensed Public Accountant (DE-LPA) 1 CPE Eligible
Association of Chartered Certified Accountants (ACCA) 1 CPD Eligible
Chartered Accountant - ICAEW 1 CPD Eligible
BusIness Management & Organization for Iowa Licensed Public Accountant (IA-LPA) 1 CPE Eligible
BusIness Management & Organization for Maine Licensed Public Accountant (ME-LPA) 1 CPE Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
Chartered Accountants - Scotland 1 CPD Eligible
CPA - Ireland 1 CPD Eligible

Additional Information

Credit

1

Course Level

Basic

Instructional Method

QAS Self Study

Group Internet Based

Pre-requisites

None

Advance Preparation

None

NASBA APPROVED

MY-CPE LLC, 1600 Highway 6 south, suite 250, sugar land, TX, 77478

MY-CPE LLC (Sponsor Id#: 143597) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors.

Step into the world of CPA CPE courses with MYCPE ONE, where earning your credits is simple and stress-free. Our expert-led online courses cover a variety of topics tailored to your professional needs. With flexible scheduling and the freedom to learn at your own pace, you can leave traditional learning methods behind. Start your journey today and take a confident step toward achieving your professional growth and career goals!

About Instructor

Apoorv Dwivedi

Apoorv Dwivedi

President & Strategic Marketing Advisor, FIXYR

  • 4.6
  • rating
  • rating
  • rating
  • rating
  • rating

Apoorv Dwivedi is the founder at Fixyr, a boutique consultancy he set up to help accounting, tax and business advisory practices across North America. Before founding Fixyr Apoorv worked for 25+ years at leading high growth CPA and financial firms in senior leadership, strategy, and marketing roles.   

In his time at public practice and after setting up Fixyr, he has developed and executed successful plans for thousands of CPAs and designated professionals. He’s managed over$40MM in spend, had P&L responsibility, and was responsible for recruiting, leading, and coaching over 200 staff. He has led a number of innovation initiatives, product development and market research at accounting & advisory firms, fintech startups and mid-size financial institutions.  

He regularly speaks on strategy, marketing, and innovation-related topics at industry conferences, and volunteers on boards of industry and non-profit organizations. 

On Demand FAQs

What is Self Study (QAS)?

Self Study QAS (Quality Assurance Service) is a NASBA and other regulatory bodies approved program designed for Professionals to complete their Continuing Professional Education credits through self-paced, interactive courses that meet the highest standards of quality and compliance. We are approved by NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other regulatory bodies.

How do I earn CPE credits through self-study?

To earn CPE credits, you must complete the self-study course, pass the required assessments, and submit the necessary documentation. Credits are awarded based on the completion of course hours and successfully passing the assessments.

Are the self-study courses approved by NASBA and other regulatory bodies?

Yes, all our self-study courses are approved by NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other regulatory bodies, ensuring they meet the rigorous standards for quality and educational content set by these organizations.

What are the requirements to maintain compliance with self-study courses?

To maintain compliance, you must follow the guidelines set by NASBA and other regulatory bodies, which include completing the course within the specified timeframe, passing the assessments, and keeping accurate records of your learning activities.

How can I access my course completion certificates?

After successfully completing a self-study course and passing the assessments, you can access and download your course completion certificates from your account dashboard on our platform. These certificates are recognized by NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other regulatory bodies for compliance and reporting purposes.

How are credits reported to governing bodies?

We issue instant credit certificates, ensuring they are valid for presentation to governing bodies. Typically, we report IRS, CTEC, CFP, IDFP, IWI, VBOA Ethics credits within 7 days – the fastest in the industry.

Live Webinar FAQs

What is a Live Webinar Group Internet-Based Credit?

A Live Webinar Group Internet-Based Credit is an interactive, real-time online seminar where professionals can earn Continuing Education credits by participating in live sessions led by experts in various fields. These sessions meet the standards set by NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other regulatory bodies.

How do I earn credits through live webinars?

To earn credits, you must attend the entire live webinar, actively participate in any polls or questions, and complete any required evaluations or assessments. Credits are awarded based on your attendance and participation in the live session.

Are the live webinars approved by NASBA and other regulatory bodies?

Yes, all our live webinars are approved by NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other regulatory bodies, ensuring they meet the high standards for quality, interactivity, and educational content set by these organizations.

What are the requirements to maintain compliance with live webinar courses?

To maintain compliance, you must adhere to the guidelines set by NASBA and other regulatory bodies, which include attending the full duration of the webinar, participating in interactive elements, and completing any post-webinar evaluations or assessments.

How can I access my webinar completion certificates?

After successfully attending a live webinar and fulfilling all participation requirements, you can access and download your completion certificates from your account dashboard on our platform. These certificates are recognized by NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other regulatory bodies for compliance and reporting purposes.

How are credits reported to governing bodies?

We issue instant credit certificates, ensuring they are valid for presentation to governing bodies. Typically, we report IRS, CTEC, CFP, IDFP, IWI, VBOA Ethics credits within 7 days – the fastest in the industry.

Reviews and Ratings

out of 5

Excellent

Very Good

Average

Poor

Terrible

EM

Eric Mcgaugh, CPA (US)

5

The instructor presented some very good common sense guidance on how to successfully run and market a small CPA firm.

LL

Les Les@fredericktaxcpa.com, CPA (US)

4

Really good basic information. Nothing that I had not thought of but was really good to be reminded of. Organization made it easy to digest.

Recommended Courses

Industry 4.0: What is it and How is it Different?

Feb 24, 11:30 AM ET

  • CFE
  • CGFM
  • CPA/CITP
  • CIA
  • CMA
  • CPA (US)
  • HRCI
  • SHRM
  • CRISC
  • FPAC
  • IA LPA
  • ME LPA
  • DE LPA

How to Humanistically Handle Bad Bullying Bosses

Feb 24, 01:30 PM ET

  • CMA
  • CPA (US)
  • HRCI
  • SHRM
  • IA LPA
  • ME LPA
  • DE LPA

Business Continuity and Disaster Recovery for Non-IT Professionals

Feb 24, 03:30 PM ET

  • CMA
  • CPA (US)
  • IA LPA
  • ME LPA
  • DE LPA

Revolutionizing Operations: The Power of Business Process Automation

Feb 25, 09:30 AM ET

  • CPA/CITP
  • CMA
  • CPA (US)
  • CGMA
  • CRISC
  • FPAC
  • CPTD
  • IA LPA
  • ME LPA
  • DE LPA
  • APTD

The Power of Influence in the Workplace

Feb 25, 10:30 AM ET

  • CMA
  • CPA (US)
  • CGMA
  • HRCI
  • SHRM
  • CPTD
  • IA LPA
  • ME LPA
  • DE LPA
  • APTD

Disruptive Thinking - Generating Ideas that Change the Organisation

Feb 25, 11:00 AM ET

  • CMA
  • CPA (US)
  • CGMA
  • CPTD
  • PMP
  • IA LPA
  • ME LPA
  • DE LPA
  • APTD

Inclusions

  • Multiple Credits

    Multiple Credits

    Earn continuing education credits with flexibility. Choose from live webinars, on-demand courses, e-books, or podcasts to fit your learning style and schedule.

  • Certifications & Reporting

    Certifications & Reporting

    We issue instant credit certificates, ensuring they are valid for presentation to governing bodies. Typically, we report IRS, CTEC, CFP, IDFP, IWI, VBOA Ethics credits within 7 days - fastest in the industry.

  • Credit Tracker

    Credit Tracker

    Track and manage your compliance across all 50 states and over 100 designations. Our Credit Tracker keeps your CPE credits and compliance requirements always up-to-date.

  • Certificate Vault

    Certificate Vault

    Certificate Vault to upload, manage, and access certificates earned from various sources and an integrated credit tracker, allowing users to monitor and manage their credits conveniently for compliance.

  • Compliance Reminders

    Compliance Reminders

    Stay current with our automated reminder system. Receive timely alerts for your CPE requirements, ensuring you never miss a deadline.

  • Mobile App Access

    Mobile App Access

    The myCPE Mobile App allows you to learn on the go, providing access to educational content on Android and Apple iOS devices. You can learn anytime and anywhere, making it convenient for busy schedules.

  • Live Support

    Live Support

    Our support team is available via live chat, email, and phone from 9 AM to 5 PM ET. We're here to help with any questions or issues, ensuring you have a seamless experience.

Exclusive mobile
app for our unlimited
access subscribers

Get Started with Unlimited Learning

Select your plan, complete your payment, and access a world of knowledge.

Subscription Inclusions Silver Gold
13,000+ Hrs of CPE approved Content
tooltip

Largest content library covering all aspects of professional development.

500+ Emerging Subject Areas
tooltip

Wide range of subject areas tailored to meet diverse learning needs of all the department of the firm.

50+ State- Specific Ethics Courses
tooltip

Stay compliant with ethics requirements for every state.

50+ State Compliance Packages
tooltip

Pre-selected courses for quick compliance, saving time and effort.

100+ Advanced Certification Programs
tooltip

Expert-led programs to build advanced expertise and strengthen your career credentials.

AICPA Eligibility Programs (CFF, ABV, PFS)
tooltip

Pre-Packaged Eligibility Courses for AICPA designations such as PFS, ABV, and CFF, offering CPE credits upon completion.

Compliance Tracker and Credit Vault
tooltip

Store all your certificates in one place, stay compliance-ready with ease, and track your progress effortlessly using the built-in credit tracker.

Instant Certification and Fast Reporting
tooltip

Instant reporting to IRS, CFP Board, and other governing bodies.

Mobile App Access (iOS and Android)
Access to Communities
tooltip

Join communities tailored to your specific interests and areas of expertise.

Select Tenure

Start Your Subscription 

Start your journey towards learning and compliance.

card

$299$199 For 12 Months

Start Your Subscription

$299$199/year

Secure unlimited access

Click Here

More Reasons to Subscribe

  • true true
    80% of Content Rated 4.5+ Stars
    High-quality content rated by professionals.
  • true true
    4X More Content at 1/3rd the Price
    Serious value compared to your regular provider!
  • true true
    Non-Sponsored Content
    Purely educational, unbiased content for your learning.
  • true true
    Monthly & Quarterly Updates
    Keeping you ahead of trends and changes.
  • true true
    Podcasts with Industry Leaders
    Learn and Earn CPE from experts on the go.
Subscribed
Geordan purchased a subscription.
Subscribed
Linda purchased a subscription.
Subscribed
Anastasia purchased a subscription.
Subscribed
Ari purchased a subscription.
Subscribed
Willis purchased a subscription.
Subscribed
Michael purchased a subscription.
Subscribed
Melissa purchased a subscription.
Subscribed
Patrick purchased a subscription.
Subscribed
YOUNG purchased a subscription.
Subscribed
Jaclyn purchased a subscription.
Subscribed
Mary purchased a subscription.
Subscribed
John purchased a subscription.
Subscribed
James purchased a subscription.
Subscribed
Ya purchased a subscription.
Subscribed
Calvin purchased a subscription.
Subscribed
Alison purchased a subscription.
Subscribed
Robert purchased a subscription.
Subscribed
Maria purchased a subscription.
Subscribed
Vlad Marinescu purchased a subscription.
Subscribed
TERRI purchased a subscription.
Subscribed
Ben purchased a subscription.
Subscribed
Frederick purchased a subscription.
Subscribed
Austin purchased a subscription.
Subscribed
Philip purchased a subscription.
Subscribed
Diana purchased a subscription.
Subscribed
John purchased a subscription.
Subscribed
Marie purchased a subscription.
Subscribed
Alyssa purchased a subscription.
Subscribed
Lisa purchased a subscription.
Subscribed
Mike purchased a subscription.
Subscribed
Samiul purchased a subscription.
Subscribed
David purchased a subscription.
Subscribed
GLEN purchased a subscription.
Subscribed
Jordan purchased a subscription.
Subscribed
Joseph purchased a subscription.
Subscribed
Clint purchased a subscription.
Subscribed
Andrea Kate purchased a subscription.
Subscribed
Zogina purchased a subscription.
Subscribed
Charlie purchased a subscription.
Subscribed
Joan purchased a subscription.
Subscribed
Vincent purchased a subscription.
Subscribed
Harrison purchased a subscription.
Subscribed
Jose purchased a subscription.
Subscribed
THAO purchased a subscription.
Subscribed
Brent purchased a subscription.
Subscribed
Mary Ellen purchased a subscription.
Subscribed
Nicholas purchased a subscription.
Subscribed
Caradoc purchased a subscription.
Subscribed
Michael purchased a subscription.
Subscribed
Nancy purchased a subscription.
Subscribed
ELIANA purchased a subscription.
Subscribed
Lance purchased a subscription.
Subscribed
Mark purchased a subscription.
Subscribed
Anthony purchased a subscription.
Subscribed
Julie purchased a subscription.
Subscribed
F William purchased a subscription.
Subscribed
Meredith purchased a subscription.
Subscribed
Anthony purchased a subscription.
Subscribed
Jodee purchased a subscription.
Subscribed
Tahura purchased a subscription.
Subscribed
Karen purchased a subscription.
Subscribed
Steven purchased a subscription.
Subscribed
Charlie purchased a subscription.
Subscribed
Larry purchased a subscription.
Subscribed
Jason purchased a subscription.
Subscribed
Lisa purchased a subscription.
Subscribed
Anna purchased a subscription.
Subscribed
Jianlian purchased a subscription.
Subscribed
Diane purchased a subscription.
Subscribed
arthur purchased a subscription.
Subscribed
Ted purchased a subscription.
Subscribed
Sorin purchased a subscription.
Subscribed
Angela purchased a subscription.
Subscribed
Daniel purchased a subscription.
Subscribed
Curt purchased a subscription.
Subscribed
Nathaniel purchased a subscription.
Subscribed
Rahool purchased a subscription.
Subscribed
Herbert purchased a subscription.
Subscribed
Christine purchased a subscription.
Subscribed
Mara purchased a subscription.
Subscribed
Nathan purchased a subscription.
Subscribed
David purchased a subscription.
Subscribed
Sandy purchased a subscription.
Subscribed
Laura purchased a subscription.
Subscribed
Harrison purchased a subscription.
Subscribed
Genevieve purchased a subscription.
Subscribed
Sana purchased a subscription.
Subscribed
Lynn purchased a subscription.
Subscribed
Jodi purchased a subscription.
Subscribed
Jennifer purchased a subscription.
Subscribed
Stephanie purchased a subscription.
Subscribed
Vanessa purchased a subscription.
Subscribed
Ruben purchased a subscription.
Subscribed
Patricia purchased a subscription.
Subscribed
Stephanie purchased a subscription.
Subscribed
Brian purchased a subscription.
Subscribed
Emily purchased a subscription.
Subscribed
Jennifer purchased a subscription.
Subscribed
Jeff purchased a subscription.
Subscribed
VICKIE purchased a subscription.