CPE Packages (Incl. Ethics) for Multiple States and Qualifications Available. Price $4/credit - CLICK HERE to view.

Irrational Logic: How Our Brain Wiring Impacts Financial Decisions

4.5 (129)

Terri Mcgray, CFP, Others


Thursday, January 16, 2020 | 01:30 PM EDT

  • CPA

1.5 Credits


Subject Area

Specialized Knowledge

Upcoming Webinars

Course Description

Why do we drive five miles to save ten dollars on a $20 electronic gadget but refuse to drive the same to save $10 on a $125 coat? Why do we welcome a $5,000 tax refund but balk over paying $500 for tax consulting services? How is it that we are enraged when our investment falls $60,000 when we enjoyed a $500,000 gain? When it comes to making financial decisions, we think we're making smart, rational choices. But are we?

Terri McGray refutes the common industry assumption that we make financial decisions using fundamentally rational thoughts. From buying a car to paying taxes and investing in our 401(k) we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable. You will learn in this fun, engaging webinar that we are, indeed, irrationally logical. And perhaps most importantly, you will learn how to build a better practice understanding how and why clients think and act the way they do.

Learning Objectives

  • Modern developments in Behavior Finance
  • How our brain responds to financial decisions compared to other decisions
  • Our natural impediments to sound decisions and how to identify them
  • Ways to overcome our irrational behaviors and guide clients towards more sensible decision-making

Who Should Attend?

  • Business Owner
  • CPA (Industry)
  • CPA - Large Firm
  • CPA - Mid Size Firm
  • CPA - Small Firm
  • CPA in Business
  • Entrepreneurial CPA
  • Finance Director
  • Finance Pros
  • VP Finance
  • Young CPA


    [no_of_record] => 129
    [average] => 4.5349