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How to Get More Ideal Customers by Word of Mouth to Grow Your Business

  • CPA (CA)
  • CMA
  • CPA (US)
How to Get More Ideal Customers by Word of Mouth to Grow Your Business

1 Credit


Subject Area

Communications & Marketing

Webinar Qualifies For

1 CPE credit of Communication and Marketing for all CPAs

1 CPE credit for Certified Management Accountants (CMA)

1 CPD credit (Verifiable) for Canadian CPAs

1 General Educational credit for Tax Professionals / Bookkeepers / Accountants

Course Description

Do you wish you had more of your ideal customers? 

Do you want your ideal customers to recommend others to use your service?

92% of consumers will believe a recommendation from friends and family over any other type of advertising. That simple statistic casually hides one of the most powerful truths in marketing: Your biggest marketing asset is your existing customer base.

Today, many businesses spend millions on advertising to new audiences, while completely neglecting the marketing potential of their existing customers. And while there are many different ways to harness your existing user base, few are as powerful as word-of-mouth marketing, and that’s the strategy we’ll be discussing in this online continuing education webinar.

What is Word of Mouth Advertising?

What makes it work?

Essentially, it comes down to trust. People trust what others have to say, which means when they hear about something from a friend or previous consumer, they’re more likely to buy.

If you're a business owner looking to create a word-of-mouth program within your company and a consistent process that produces more ideal customers and engages their employees, you don't want to miss this online CPE course. Sharpening this tactic is the fastest way to grow your business because referrals are the best customers, they're the most profitable, they have the best retention and they have the fastest closing ratio. 

Key topics covered in this online CPE webinar: 

  • Why does WOM work so effectively?
  • How to build a word-of-mouth marketing strategy?
  • How to sharpen the word-of-mouth tactic for the organization?

Click here to access more webinars on | Communication and Marketing | Business Management and Organisation |

Learning Objectives

  • To construct a customized referral plan to increase sales through word of mouth.
  • To determine how to overcome the biggest obstacles that are preventing you from consistently getting more ideal customers.
  • To identify how to take immediate action to increase sales.

Who Should Attend?

  • Accountant
  • Accounting Firm
  • Accounting Practice Owners
  • Business Owner
  • Business Student
  • CEO
  • Certified CPA Canada
  • Certified Public Accountant
  • Chartered Professional Accountant
  • CPA - Mid Size Firm
  • CPA - Small Firm
  • CPA in Business
  • Entrepreneurial Accountant
  • Entrepreneurial CPA
  • Senior Accountant
  • Young CPA


    [average] => 4.3056
    [no_of_record] => 36




I found it to be very interesting.


felt a bit "salesy"