How to Get More Ideal Customers by Word of Mouth to Grow Your Business

  • Accountant
  • CPA (CA)
  • CMA
  • CPA (US)
  • CFIRS
  • CWS
  • Course Description
  • Course Qualification
  • Presenter
  • FAQ

Course Description

Course Description

Do you wish you had more of your ideal customers? 

Do you want your ideal customers to recommend others to use your service?

92% of consumers will believe a recommendation from friends and family over any other type of advertising. That simple statistic casually hides one of the most powerful truths in marketing: Your biggest marketing asset is your existing customer base.

Today, many businesses spend millions on advertising to new audiences, while completely neglecting the marketing potential of their existing customers. And while there are many different ways to harness your existing user base, few are as powerful as word-of-mouth marketing, and that’s the strategy we’ll be discussing in this online continuing education webinar.

What is Word of Mouth Advertising?

What makes it work?

Essentially, it comes down to trust. People trust what others have to say, which means when they hear about something from a friend or previous consumer, they’re more likely to buy.

If you're a business owner looking to create a word-of-mouth program within your company and a consistent process that produces more ideal customers and engages their employees, you don't want to miss this online CPE course. Sharpening this tactic is the fastest way to grow your business because referrals are the best customers, they're the most profitable, they have the best retention and they have the fastest closing ratio. 

Key topics covered in this online CPE webinar: 

  • Why does WOM work so effectively?
  • How to build a word-of-mouth marketing strategy?
  • How to sharpen the word-of-mouth tactic for the organization?

Click here to access more webinars on | Communication and Marketing | Business Management and Organisation |

Learning Objectives

  • To construct a customized referral plan to increase sales through word of mouth.
  • To determine how to overcome the biggest obstacles that are preventing you from consistently getting more ideal customers.
  • To identify how to take immediate action to increase sales.

Recommended For

  • This online CPE webinar is recommended for CPA, CMA, Top Management Personnel and Business Owners desiring to flourish their business using marketing tactics. 

Who Should Attend?

  • Accountant
  • Accounting Firm
  • Accounting Practice Owners
  • Business Owner
  • Business Student
  • CEO
  • Certified Public Accountant (CPA)
  • Chartered Professional Accountant
  • CPA - Mid Size Firm
  • CPA - Small Firm
  • CPA in Business
  • Entrepreneurial Accountant
  • Entrepreneurial CPA
  • Senior Accountant
  • Young CPA

Course Qualification

Webinar Qualifies For

  • 1 CPD Credit for Chartered Professional Accountant (CPA Canada)
  • 1 CPE Credit of Communications & Marketing for Certified Public Accountants (CPA-US)
  • 1 CPE Credit for Certified Management Accountants (CMA)
  • 1 CE Credit for Certified Fiduciary & Investment Risk Specialist (CFIRS)
  • 1 CE Credit for Certified Wealth Strategist (CWS)
  • 1 General Credit for Accountant/Bookeeper

Additional details

  • Course Level :
    Basic
  • Credits :
    1
  • Instructional Method :
    Group Internet Based
  • Pre-requisites :
    None
  • Advance Preparation :
    None

NASBA APPROVED

MY-CPE LLC, 1600 Highway 6 south, suite 250, sugar land, TX, 77478

MY-CPE LLC (Sponsor Id#: 143597) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

Presenter

About Presenter

Cody Muenster

Business Advisor & Partner, Cultivate Advisors

Cody began his entrepreneurial journey at age 19 when he obtained a painting franchise in college and gained valuable insight into running a business. In his first year, he generated over six figures in revenue with twelve employees while remaining a full-time student. Cody has since built 3 additional successful businesses in the industries of tech, marketing, and consulting, and now serves as an advisor for other leaders and small business owners looking to take their business to the next level. Cody helps fellow entrepreneurs, business owners and leaders work on business development, marketing strategies and total business turn around by leading the owners and their teams. His specialty is helping people focus on what’s most important in their lives and businesses so they can accomplish their most audacious goals and dreams.

About Company

Cultivate Advisors

cultivateadvisors.com/

Cultivate Advisors is the fastest growing small business advising firm in the US and partners with committed entrepreneurs in propelling their businesses beyond expectations. Business owners often know their industry, vision, and business goals it will take to get there, but they often don’t have the strategy, skills or processes in place that will allow them to achieve their objectives. By partnering together with these entrepreneurs one on one, Cultivate’s team of passionate advisors help them build & implement scalable systems to sustainably grow their business to the next level. 

Faq

FAQs content

  • To receive Continuing Education credit for the event, you must register for the webcast prior to the start of each program.
  • Continuing Education Credit Certificate is available to all eligible participants within 24 hours of each webinar.
  • You must attend complete live webinar and respond to all polling questions asked during the webinar. Credits would be issued on 50 minute credit hour basis.
  • Polling feature Not supported: If you are logging in through browser or web portal in the browser (zoom.us) it doesn’t support the polling feature. Please be advised the current polling feature can only be supported via Zoom desktop and mobile app. You can check the same here : https://support.zoom.us/hc/en-us/articles/203749865-Polling-for-webinars
  • This event may be a recorded rebroadcast of a live event done in past and the instructor will be available to answer your questions during/after the webinar.
  • If you still face the polling problem please don’t panic and provide your response in the chat and we shall consider the same for processing for credits. You can download Zoom by clicking on the mentioned link : https://zoom.us/download
  • Our courses meet the global Continuing Professional Development (CPD-IES7) Standard for Chartered Accountants with International Education Standard 7 (IES 7) set by The International Federation of Accountants (IFAC), the International Accounting Education Standards Board (IAESB) and the Association of Chartered Certified Accountants (ACCA). Based on our accreditation by existing IFAC members and affiliates, we believe learners can count their professionally relevant, verifiable learning activities on myCPE, including taking on demand courses and attending live webinars, toward fulfillment of their verifiable CPD-IES7 requirements. However, if there is any question, we recommend that the individual learner confirm with his/her professional licensing organization before taking myCPE courses for CPD-IES7 credit.
  • You can manage your continuing education certificates and credits through your certificate dashboard which is available when you are logged in to your account (LOGIN)
  • As an accredited provider of Continuing Professional Education in the United States, myCPE online learning platform, courses, and webinars meet the requirements set forth by the Institute of Management Accountants (IMA), an IFAC Member Organization, as well as the National State Boards of Accountancy (NASBA) and the Institute of Internal Auditors (IIA), both IFAC Affiliates. As well as it has been approved by NASBA, Internal Revenue Service (IRS), Certified Financial Planner Board (CFP Board), California Tax Education Council (CTEC), Society of Human Resource Professional (SHRM), Human Resource Certification Institute (HRCI) and many more.Therefore, we believe learners can count their professionally relevant, verifiable learning activities on myCPE, including taking on demand courses and attending live webinars, toward fulfillment of their verifiable continuing education requirement as CPD-IES7 requirements. However, if there is any question, we recommend that the individual learner confirm with his/her professional licensing organization before taking myCPE courses for CPD-IES7 credit.
  • myCPE Courses are taken by : CPA | CMA | CFE | CIA | CPA(Yellow Book)| CFP | CFA | CPA (Govt.) | EA | CRTP | MRTP | ORTP | ABV | CITP | CVA | PFS | CFF and others.

Ratings and Review

4.3

36 Ratings

Excellent

16

Very Good

15

Average

5

Poor

0

Terrible

0

CP

Carolyn Pataconi, Accountant

Aug 12th, 2021

I found it to be very interesting.

RB

Robert Braun, CPA (US)

Aug 5th, 2021

felt a bit "salesy"

How to Get More Ideal Customers by Word of Mouth to Grow Your Business

FREE

1 Credit

Subject Area

Communications & Marketing

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