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Identify and Solve the Right Business Problem

  • CPA (CA)
  • CMA
  • CPA (US)
Identify and Solve the Right Business Problem

1 Credit

$10

Subject Area

Business Management and Organization

Webinar Qualifies For

1 CPE credit of Business Management & Organization for all CPAs

1 CPE credit for Certified Management Accountants (CMA)

1 CPD credit (Verifiable) for Canadian CPAs

1 General Educational credit for Tax Professionals / Bookkeepers / Accountants

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Nov 29, 2021 | 09:00 AM EST View Details

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Course Description

 “If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it,” Albert Einstein said.

Most organizations don’t heed them when tackling innovation projects.

Indeed, when developing new products, processes, or even businesses, most companies aren’t sufficiently rigorous in defining the problems they’re attempting to solve and articulating why those issues are important.

Without that rigor, organizations miss opportunities, waste resources, and end up pursuing innovation initiatives that aren’t aligned with their strategies.

What meaningful problem does your company solve for customers?

The answer is the reason your business exists.

This CPE course helps you weave a compelling company story via a problem and solution statement - including how to identify customer pain points and highlight the tangible remedies your offering provides.

Following are the major topics covered in this CPE webinar:

  • What is a problem statement?
  • How to write a compelling problem statement?
  • What are the examples of problem statements?
  • How to write a solution statement?

Learning Objectives

  • To discuss why you need to express the company’s purpose as a problem and solution.
  • To analyze how can you adopt a customer-first viewpoint to define the problem and solution statement.
  • To discuss if the problem the company solves is too big or too small.

Who Should Attend?

  • Business Owner
  • CEO
  • Certified Management Accountant
  • Certified Public Accountant
  • CPA (Industry)
  • CPA - Mid Size Firm
  • CPA - Small Firm
  • Young CPA