Marketing Your Firm to Success

  • Accountant
  • CPA (CA)
  • CMA
  • CPA (US)
  • CFIRS
  • CWS
  • Course Description
  • Course Qualification
  • Presenter
  • FAQ

Course Description

Course Description

Unprecedented revenue opportunities have come to the marketplace, but many firms struggle to understand how to market themselves to compete for and leverage these opportunities.

Have you ever felt out of your element when it comes to marketing your firm?

Are you unsure where to focus on your marketing efforts?

Marketing doesn’t have to be overwhelming.

When we get right to the point, there are three things stopping anyone in professional services from being highly successful.

  • Knowing what to do.
  • Knowing how to do it.
  • Getting it done.

In this CPE webinar Kelly Schuknecht, Director of Marketing at Summit CPA Group, will teach you how to develop a simple marketing plan with practical, actionable steps any accountant can take to market their firm to success.

Learning Objectives

  • To explore the basics of accounting firm marketing and how to attract, nurture and serve your leads
  • To discover how to hone your firm branding
  • To explain how to create a simple marketing plan for your firm

Recommended For

  • This CPE course is good for CPAs, CMAs, and Other Accounting Professionals interested in thriving through these tough times. 
  • Firms who want to take their marketing to the next level.
  • Professionals who want to gain a better understanding around how to market a small firm.
  • Accountants ready to develop a marketing plan.

Who Should Attend?

  • Accountant
  • Accounting Firm
  • Certified Management Accountant (CMA)
  • Certified Public Accountant (CPA)
  • Chartered Professional Accountant
  • Cloud Firms
  • CPA (Industry)
  • CPA - Mid Size Firm
  • CPA - Small Firm
  • Staff of Accounting Firm
  • Tax Firm
  • Young CPA

Course Qualification

Webinar Qualifies For

  • 1 CPD Credit for Chartered Professional Accountant (CPA Canada)
  • 1 CPE Credit of Communications & Marketing for Certified Public Accountants (CPA-US)
  • 1 CPE Credit for Certified Management Accountants (CMA)
  • 1 CE Credit for Certified Fiduciary & Investment Risk Specialist (CFIRS)
  • 1 CE Credit for Certified Wealth Strategist (CWS)
  • 1 General Credit for Accountant/Bookeeper

Additional details

  • Course Level :
    Basic
  • Credits :
    1
  • Instructional Method :
    Group Internet Based
  • Pre-requisites :
    Experience Providing Client Services
  • Advance Preparation :
    None

NASBA APPROVED

MY-CPE LLC, 1600 Highway 6 south, suite 250, sugar land, TX, 77478

MY-CPE LLC (Sponsor Id#: 143597) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

Presenter

About Presenter

Kelly Schuknecht

Director of Marketing, Summit CPA Group

Kelly Schuknecht is the Director of Marketing at Summit CPA Group. She is a marketing strategist skilled at bringing together experienced professionals to create powerful marketing teams. She developed and implemented a content marketing strategy at Summit CPA Group that contributed to the company’s massive growth  (from $4M to $9M) over a 3-year period. Kelly writes, speaks, and coaches accounting firm owners on how to market their firm to success.

About Company

Summit CPA Group

www.summitcpa.net/

Summit CPA Group is a fully distributed accounting firm and leading provider of Virtual CFO Services in North America. In addition to providing VCFO coaching, CPA firm augmentation, Summit CPA Group is building a community of CPA firm owners who want to learn how to provide or enhance their existing VCFO service offerings. The CFO Community includes: free monthly CPE webinars, a Slack network, The Virtual CFO Playbook – a course dedicated to teaching CPA firm owners how to build and scale Virtual CFO services, and more. Join the community today and start getting the support you need to grow your firm!

About Presenter

Tom Wadelton, CPA (US)

Virtual CFO, Summit CPA Group

Tom Wadelton is a Virtual CFO at Summit CPA Group. As a Virtual CFO Tom participates and collaborates with leadership on all financial aspects of the business. He primarily identifies and regularly reviews the key drivers of his clients business to gain a better understanding of the company and to offer insights on improvements. Tom currently sits on the board of the Indiana CPA Society as the Chair-Elect. 

About Company

Summit CPA Group

www.summitcpa.net/

Summit CPA Group is a fully distributed accounting firm and leading provider of Virtual CFO Services in North America. In addition to providing VCFO coaching, CPA firm augmentation, Summit CPA Group is building a community of CPA firm owners who want to learn how to provide or enhance their existing VCFO service offerings. The CFO Community includes: free monthly CPE webinars, a Slack network, The Virtual CFO Playbook – a course dedicated to teaching CPA firm owners how to build and scale Virtual CFO services, and more. Join the community today and start getting the support you need to grow your firm!

Faq

FAQs content

  • To receive Continuing Education credit for the event, you must register for the webcast prior to the start of each program.
  • Continuing Education Credit Certificate is available to all eligible participants within 24 hours of each webinar.
  • You must attend complete live webinar and respond to all polling questions asked during the webinar. Credits would be issued on 50 minute credit hour basis.
  • Polling feature Not supported: If you are logging in through browser or web portal in the browser (zoom.us) it doesn’t support the polling feature. Please be advised the current polling feature can only be supported via Zoom desktop and mobile app. You can check the same here : https://support.zoom.us/hc/en-us/articles/203749865-Polling-for-webinars
  • This event may be a recorded rebroadcast of a live event done in past and the instructor will be available to answer your questions during/after the webinar.
  • If you still face the polling problem please don’t panic and provide your response in the chat and we shall consider the same for processing for credits. You can download Zoom by clicking on the mentioned link : https://zoom.us/download
  • Our courses meet the global Continuing Professional Development (CPD-IES7) Standard for Chartered Accountants with International Education Standard 7 (IES 7) set by The International Federation of Accountants (IFAC), the International Accounting Education Standards Board (IAESB) and the Association of Chartered Certified Accountants (ACCA). Based on our accreditation by existing IFAC members and affiliates, we believe learners can count their professionally relevant, verifiable learning activities on myCPE, including taking on demand courses and attending live webinars, toward fulfillment of their verifiable CPD-IES7 requirements. However, if there is any question, we recommend that the individual learner confirm with his/her professional licensing organization before taking myCPE courses for CPD-IES7 credit.
  • You can manage your continuing education certificates and credits through your certificate dashboard which is available when you are logged in to your account (LOGIN)
  • As an accredited provider of Continuing Professional Education in the United States, myCPE online learning platform, courses, and webinars meet the requirements set forth by the Institute of Management Accountants (IMA), an IFAC Member Organization, as well as the National State Boards of Accountancy (NASBA) and the Institute of Internal Auditors (IIA), both IFAC Affiliates. As well as it has been approved by NASBA, Internal Revenue Service (IRS), Certified Financial Planner Board (CFP Board), California Tax Education Council (CTEC), Society of Human Resource Professional (SHRM), Human Resource Certification Institute (HRCI) and many more.Therefore, we believe learners can count their professionally relevant, verifiable learning activities on myCPE, including taking on demand courses and attending live webinars, toward fulfillment of their verifiable continuing education requirement as CPD-IES7 requirements. However, if there is any question, we recommend that the individual learner confirm with his/her professional licensing organization before taking myCPE courses for CPD-IES7 credit.
  • myCPE Courses are taken by : CPA | CMA | CFE | CIA | CPA(Yellow Book)| CFP | CFA | CPA (Govt.) | EA | CRTP | MRTP | ORTP | ABV | CITP | CVA | PFS | CFF and others.

Ratings and Review

4.5

45 Ratings

Excellent

24

Very Good

19

Average

2

Poor

0

Terrible

0

BS

Brittany Spitzer, CPA (US)

Dec 16th, 2021

N/A

LM

Ludnie Mauretour, CPA (US)

Dec 16th, 2021

na

AS

Azra Sabanovic, CMA

Dec 18th, 2021

I enjoyed the content of this course as marketing is such an important aspect of acquiring clients and leads and there are so many ways that you can go about this. I like the idea that they brought up about having consistent weekly meetings where this in particular is discussed.

HB

Heather Boden, Tax Professional

Dec 16th, 2021

.

Marketing Your Firm to Success

FREE

1 Credit

Subject Area

Communications & Marketing

Upcoming Webinars

Current Assets and Asset Valuation
  • 4.3
  • (21)

Aug 12, 2022 | 09:30 AM EDT

Excel Accountant: Table Feature
  • 4.7
  • (69)

Aug 12, 2022 | 10:00 AM EDT

Auditing Crypto Assets & Liabilities
  • 4.1
  • (10)

Aug 12, 2022 | 10:00 AM EDT

Tax Updates Latest (Business & Payroll)
  • 4.3
  • (122)

Aug 12, 2022 | 10:00 AM EDT

Everything you need to know: QBI
  • 3.7
  • (3)

Aug 12, 2022 | 10:00 AM EDT

Form 941 Compliance - Latest
  • 4.0
  • (15)

Aug 12, 2022 | 10:00 AM EDT

Accounting Journals and Ledgers
  • 4.1
  • (7)

Aug 12, 2022 | 10:00 AM EDT

Interview Skills for Accountants
  • 4.6
  • (72)

Aug 12, 2022 | 10:00 AM EDT

Internal Controls for Businesses
  • 4.4
  • (108)

Aug 12, 2022 | 11:00 AM EDT

How to Put the Quality in Audit Reports
  • 4.6
  • (84)

Aug 12, 2022 | 11:30 AM EDT

We use cookies to make your experience on this website better