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Our tone determines how our message is received. A harsh or cold tone makes the reader snap shut like an oyster that was stuck with a stick. A mushy tone reduces results. We’re looking for the Goldilocks tone: Not too formal, not too informal, not too cold, not too warm: Just right! In this presentation, you will learn what all good business email has in common and discover practical tools for making sure you maintain an appropriate tone in all situations. As we plow through our inbox, it’s easy to get into a mindset of “Next! Next! Next!”, churning out email responses quickly without regard to tone. To master our tone – and increase the chance that our reader will be open to our message – we need to slow down and imagine how our words will appear in our reader's mind. Our goal is for the reader to find our tone just right.
Elizabeth Brenner Danziger, founder of Worktalk Communications Consulting, enables people to achieve success through better writing. Improved writing means greater productivity, better customer service, quicker adoption of internal initiatives, fewer misunderstandings, faster completion of key work and enhanced relationships. Ms. Danziger has trained business people throughout the U.S. and has worked with executives from many major corporations. She brings 28 years of experience to her work. Danziger's clients include a wide range of businesses, including professional service firms such as Sullivan and Cromwell; Nixon Peabody; Ernst and Young; PragerMetis; RBZ; CohnReznick; Miller, Kaplan, Arase and others. Ms. Danziger's clients develop a keen insight into their product or service and see how to convey their message clearly. They learn techniques that help them build more powerful relationships through the written word. In addition, they learn practical ways to get to the point and write successfully. In email seminars, participants master three elements of effective email: clear writing, good judgment and efficient productivity. Ms. Danziger received her B.A. from Pomona College in Claremont, California and holds a Certificate of Executive Education from the UCLA Anderson School of Business. She has written four books, the most recent of which is Get to the Point!, which was originally published by Random House and is now in its second edition. Her work has been published throughout the world.
Elizabeth Danziger received her degree in Philosophy and Asian Studies from Pomona College in 1977. Immediately after college, she began work on her first book, The Hand Book, which was published by Ten Speed Press in 1980. A sequel soon followed, and Elizabeth was busy writing magazine articles for magazines such as Readers Digest, Family Circle, Glamour, Self, and Cosmopolitan. She also edited a vast range of documents, from one-page thank-you notes to 1,000-page books.
She began work on the self-help book that became Winning by Letting Go. The book was published in 1985 by Harcourt Brace Jovanovich. During this time, Elizabeth became restless with the world of self-help; she longed to work where people were making the world happen. For her, that meant going into the business world.
She did extensive research on language training, live training, and the English language, and created a course that remains the backbone of the Worktalk programs today. She launched Worktalk in 1987 and has built the business steadily since then. She subsequently wrote articles for Personnel Journal, Training & Development, and Journal of Accountancy.
Realizing that she needed further education about business, Elizabeth earned a Certificate of Executive Education from UCLA’s Anderson School of Business in 1997. She continues to attend professional development programs and is active in the Anderson alumni network, as well as in Professionals in Human Resources Association (PIHRA), Association for Talent Development (ATD), and ProVisors.
She continued to write Writamins monthly writing tips every month from the mid-1990s. At the urging of a client, she decided to synthesize her training program and the Writamins into a new book on business writing. That project became Get to the Point!, which was published by Crown/Random House in 2001. This easy-to-read guide to business writing found a home in many organizations. In 2011, Elizabeth published the second edition of Get to the Point!.
Elizabeth’s personal life grew with the business. She and her husband raised four children, all of whom, she is proud to say, are good writers.
In 2016, Elizabeth brought her daughter, Emma Fialkoff, into the business as an associate trainer and curriculum designer. Emma has brought invaluable energy and talent to Worktalk.
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