Measuring And Managing Customer Profitability 1.5 Credits
Learning mode
In the years of study for identifying which businesses succeed, there come two distinct observations: One is the company that makes their customers believe that they are the net profit in the transaction with them, and the other is the company that actually does so. This calls for the idea that for a company that wants to survive the businesses longer and thrive better, they need to ensure that the customer profitability is maintained and remains the principal idea (or at least one of the principal ideas) of what they are doing. However, businesses being for-profit organizations, need to do this by ensuring that they earn in the process too. This is a complex matter to understand and implement at least from the perspective of accounting for ensuring customer profitability.
Customers increasingly view suppliers’ products and standard service lines as commodities. This means that suppliers must shift their actions toward differentiating their services, offers, discounts, and deals to different types of existing customers to retain and grow them. As a result of this shift from being product-centric to customer-centric, suppliers need an increased emphasis on measuring the current and future potential profitability of products, standard service lines, channels, and customers.
In the opinion of the learned speaker, Gary Cokins, Activity-based costing (ABC) provides the information lacking in traditional costing practices to address both issues – measuring customer and channel profitability including the costs of products and standard service lines.
This online CPE webinar on Accounting covers the following Key Topics:
If you want to explore the subject from the data analysis perspective, you may be interested in Certified Financial Data Analytics Professional Course.
| License details | Credits | Status |
|---|---|---|
| Accounting for Certified Public Accountants (CPA-US) | 1.5 CPE | Approved |
| Accounting for CPA in Canada | 1.5 CPD | Eligible |
| Managerial Accounting for Certified Internal Auditors (CIA) | 1.5 CPE | Eligible |
| Accounting & Auditing for Certified Management Accountants (CMA) | 1.5 CPE | Eligible |
| Financial Reporting for Chartered Global Management Accountants (CGMA) | 1.5 CPE | Eligible |
| Financial Statement Analysis for Chartered Financial Analyst (CFA) | 1.5 PL | Eligible |
| Accounting for Delaware Licensed Public Accountant (DE-LPA) | 1.5 CPE | Eligible |
| Accounting for Certified Government Financial Manager (CGFM) | 1.5 CPE | Eligible |
| Accounting & Auditing (Govt.) for Internal Audit Practitioner (IAP) | 1.5 CPE | Eligible |
| Association of Chartered Certified Accountants (ACCA) | 1.5 CPD | Eligible |
| Chartered Accountant - ICAEW | 1.5 CPD | Eligible |
| Accounting for Certified Fraud Examiner (CFE) | 1.5 CPE | Eligible |
| Accounting & Auditing (Govt.) for Qualification in Internal Audit Leadership (QIAL) | 1.5 CPE | Eligible |
| Accounting for Iowa Licensed Public Accountant (IA-LPA) | 1.5 CPE | Eligible |
| Accounting for Maine Licensed Public Accountant (ME-LPA) | 1.5 CPE | Eligible |
| Financial Reporting for Certified Financial Forensics (CFF) | 1.5 CPD | Eligible |
| Financial accounting for Certified Valuation Analyst (CVA) | 1.5 CPE | Eligible |
| Chartered Accountants - Scotland | 1.5 CPD | Eligible |
| CPA - Ireland | 1.5 CPD | Eligible |
| Chartered Accountants - Ireland (CAI) | 1.5 CPD | Eligible |
| Financial Statement Analysis for CIPM | 1.5 PL | Eligible |
| Financial accounting for Certified Business Appraiser (CBA)/Master Certified Business Appraiser (MCBA) | 1.5 CPE | Eligible |
| Financial accounting concepts for Certified FP&A Professional (FP&A) | 1.5 CE | Eligible |
| License details | Credits | Status |
|---|---|---|
| Accounting for Certified Public Accountants (CPA-US) | 1.5 CPE | Approved |
| Accounting for CPA in Canada | 1.5 CPD | Eligible |
| Managerial Accounting for Certified Internal Auditors (CIA) | 1.5 CPE | Eligible |
| Accounting & Auditing for Certified Management Accountants (CMA) | 1.5 CPE | Eligible |
| Financial Reporting for Chartered Global Management Accountants (CGMA) | 1.5 CPE | Eligible |
| Financial Statement Analysis for Chartered Financial Analyst (CFA) | 1.5 PL | Eligible |
| Accounting for Delaware Licensed Public Accountant (DE-LPA) | 1.5 CPE | Eligible |
| Accounting for Certified Government Financial Manager (CGFM) | 1.5 CPE | Eligible |
| Accounting & Auditing (Govt.) for Internal Audit Practitioner (IAP) | 1.5 CPE | Eligible |
| Association of Chartered Certified Accountants (ACCA) | 1.5 CPD | Eligible |
| Chartered Accountant - ICAEW | 1.5 CPD | Eligible |
| Accounting for Certified Fraud Examiner (CFE) | 1.5 CPE | Eligible |
| Accounting & Auditing (Govt.) for Qualification in Internal Audit Leadership (QIAL) | 1.5 CPE | Eligible |
| Accounting for Iowa Licensed Public Accountant (IA-LPA) | 1.5 CPE | Eligible |
| Accounting for Maine Licensed Public Accountant (ME-LPA) | 1.5 CPE | Eligible |
| Financial Reporting for Certified Financial Forensics (CFF) | 1.5 CPD | Eligible |
| Financial accounting for Certified Valuation Analyst (CVA) | 1.5 CPE | Eligible |
| Chartered Accountants - Scotland | 1.5 CPD | Eligible |
| CPA - Ireland | 1.5 CPD | Eligible |
| Chartered Accountants - Ireland (CAI) | 1.5 CPD | Eligible |
| Financial Statement Analysis for CIPM | 1.5 PL | Eligible |
| Financial accounting for Certified Business Appraiser (CBA)/Master Certified Business Appraiser (MCBA) | 1.5 CPE | Eligible |
| Financial accounting concepts for Certified FP&A Professional (FP&A) | 1.5 CE | Eligible |
| License details | Credits | Status |
|---|---|---|
| Accounting for Certified Public Accountants (CPA-US) | 1.5 CPE | Approved |
| Accounting for CPA in Canada | 1.5 CPD | Eligible |
| Managerial Accounting for Certified Internal Auditors (CIA) | 1.5 CPE | Eligible |
| Accounting & Auditing for Certified Management Accountants (CMA) | 1.5 CPE | Eligible |
| Financial Reporting for Chartered Global Management Accountants (CGMA) | 1.5 CPE | Eligible |
| Financial Statement Analysis for Chartered Financial Analyst (CFA) | 1.5 PL | Eligible |
| Accounting for Delaware Licensed Public Accountant (DE-LPA) | 1.5 CPE | Eligible |
| Accounting for Certified Government Financial Manager (CGFM) | 1.5 CPE | Eligible |
| Accounting & Auditing (Govt.) for Internal Audit Practitioner (IAP) | 1.5 CPE | Eligible |
| Association of Chartered Certified Accountants (ACCA) | 1.5 CPD | Eligible |
| Chartered Accountant - ICAEW | 1.5 CPD | Eligible |
| Accounting for Certified Fraud Examiner (CFE) | 1.5 CPE | Eligible |
| Accounting & Auditing (Govt.) for Qualification in Internal Audit Leadership (QIAL) | 1.5 CPE | Eligible |
| Accounting for Iowa Licensed Public Accountant (IA-LPA) | 1.5 CPE | Eligible |
| Accounting for Maine Licensed Public Accountant (ME-LPA) | 1.5 CPE | Eligible |
| Financial Reporting for Certified Financial Forensics (CFF) | 1.5 CPD | Eligible |
| Financial accounting for Certified Valuation Analyst (CVA) | 1.5 CPE | Eligible |
| Chartered Accountants - Scotland | 1.5 CPD | Eligible |
| CPA - Ireland | 1.5 CPD | Eligible |
| Chartered Accountants - Ireland (CAI) | 1.5 CPD | Eligible |
| Financial Statement Analysis for CIPM | 1.5 PL | Eligible |
| Financial accounting for Certified Business Appraiser (CBA)/Master Certified Business Appraiser (MCBA) | 1.5 CPE | Eligible |
| Financial accounting concepts for Certified FP&A Professional (FP&A) | 1.5 CE | Eligible |
Credits
Course Level
Instructional Method
Pre-requisites
Advance Preparation
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Gary Cokins is an internationally recognized expert, speaker, and author in enterprise and corporate performance management improvement methods and business analytics. He is the founder of Analytics-Based Performance Management, an advisory firm located in Cary, North Carolina at www.garycokins.com . Gary received a BS degree with honors in Industrial Engineering/Operations Research from Cornell University in 1971. He received his MBA with honors from Northwestern University’s Kellogg School of Management in 1974.Gary began his career as a strategic planner with FMC’s Link-Belt Division and then served as Financial Controller and Operations Manager.
In 1981 Gary began his management consulting career first with Deloitte consulting, and then in 1988 with KPMG consulting. In 1992 Gary headed the National Cost Management Consulting Services for Electronic Data Systems (EDS) now part of HP. From 1997 until 2013 Gary was a Principal Consultant with SAS, a leading provider of business analytics software.
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Yes, all our live webinars are approved by NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other regulatory bodies, ensuring they meet the high standards for quality, interactivity, and educational content set by these organizations.
To maintain compliance, you must adhere to the guidelines set by NASBA and other regulatory bodies, which include attending the full duration of the webinar, participating in interactive elements, and completing any post-webinar evaluations or assessments.
After successfully attending a live webinar and fulfilling all participation requirements, you can access and download your completion certificates from your account dashboard on our platform. These certificates are recognized by NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other regulatory bodies for compliance and reporting purposes.
We issue instant credit certificates, ensuring they are valid for presentation to governing bodies. Typically, we report IRS, CTEC, CFP, IDFP, IWI, VBOA Ethics credits within 7 days – the fastest in the industry.
JG
Need to trim the video by 10 minutes as it captures Gary's activities for ten minutes after the presentation has ended.
RR
Great info to connect costs to both a product and customer level margin profile.
Dec 27, 10:00 AM ET
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