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How can Accountants Stand Out Themselves in Marketplace

  • CPA (US)
  • CFE
  • CMA
  • CPA in Canada
  • ACCA
  • CA - ICAEW
  • CA - Scotland
  • CA - Ireland
  • CPA - Ireland
  • Accountant/Bookkeeper/Tax Professionals

Published : February, 2022

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Free (Only Today)

0.5 Credit

Subject Area

Business Mgmnt and Org

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Before starting this self study program, please go through the instructional document.

  • Course Description
  • Course Qualification
  • Presenter
  • FAQ

Course Description

Overview

  • The body of research - PROSPER
    04 mins
  • How accountants can develop a brand identity?
    06 mins
  • Challenges in the accounting industry
    09 mins
  • Ways to differentiate yourself from others
    14 mins
  • Developing a niche
    17 mins

Course Description

In this podcast Christopher Rivera, Director Client relations, Entigrity Offshore Staffingtakes a conversation forward on Building Kickass Offshore Team with Ben Stanbury, Director, Prosper and the Artnership, The creative branding agency for accountants, CPAs and business advisers. 

They discuss on following subjects:

  • How accountants can develop a brand identity
  • Challenges in the accounting industry
  • Developing a niche and thought leadership for accounting firms

The podcast focuses on how branding can be helpful to accountants in developing a unique brand identity.

Learning Objectives

    • To explore the body of research on developing brand identity
    • To recall the difference between brand and branding
    • To identify the issues in employer branding
    • To recognize how to develop your niche

    Course Qualification

    Webinar Qualifies For

    • 0.5 CPE Credit of Business Mgmnt and Org for Certified Public Accountants (CPA-US)
    • 0.5 General Credit of Business Mgmnt and Org for Accountant/Bookkeeper/Tax Professionals
    • 0.5 CPD Credit of Business Mgmnt and Org for CPA in Canada
    • 0.5 CPE Credit of Business Mgmnt and Org for Certified Fraud Examiner (CFE)
    • 0.5 CPE Credit of Business Mgmnt and Org for Certified Management Accountants (CMA)
    • 0.5 CPD Credit for Association of Chartered Certified Accountants (ACCA)
    • 0.5 CPD Credit for Chartered Accountant - ICAEW
    • 0.5 CPD Credit for Chartered Accountants - Scotland
    • 0.5 CPD Credit for Chartered Accountants - Ireland (CAI)
    • 0.5 CPD Credit for CPA - Ireland

    Additional details

    • Course Level :
      Basic
    • Credits :
      0.5
    • Instructional Method :
      QAS Self Study
    • Pre-requisites :
      None
    • Advance Preparation :
      None

    NASBA APPROVED

    MY-CPE LLC, 1600 Highway 6 south, suite 250, sugar land, TX, 77478

    MY-CPE LLC (Sponsor Id#: 143597) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

    Presenter

    Expert Speaker

    Ben Stanbury

    Owner, Prosper

    I’m Ben, a brand identity and design consultant with over 10 years’ experience in delivering impactful graphics, websites and printed materials to businesses in the UK and internationally.

    Having achieved a BA (Hons) Degree in Graphic Design with South East Essex College, I founded my first company back in 2010 before establishing Prosper, an agency that provides bespoke, consultancy-led design and marketing services to accountants and financial services companies.

    I work closely with forward-thinking accountancy firms, independent financial advisors and financial consultants who want to invest in their branding, refine their messaging and market themselves more effectively, both online and offline.

    Approachable, reliable, creative and committed to helping you grow in line with your own goals, I can help you to explore the vital role that effective design can play in your business’ development.

    I’ll use my tried-and-tested Three-Point Brand Development Process to help you understand why you’re in business, how you’re going to take your company to the next level, and what you’ll need to invest in for the best results. I’ll also help you develop a clear idea of your ideal client and how you can best serve them.

    Do you need to develop your brand identity or reposition your company, but just don’t know where to start? Book in a free consultation and let’s work it all out together.

    About Company

    Prosper - The branding, design and marketing agency for Financial Consultants and Accountancy Practices. We work with

    Financial Consultants, Accountancy Practices and Tax Advisors in London and the South East, developing brand identities, websites and marketing strategies that help our clients achieve their business goals. Our unique process drives brand development and marketing strategies that guide our clients to their future success. Our clients are often based in London or the South East of England, typically employing 10 to 50 staff including marketing managers and have experience working with design agencies. All of our clients recognise the role that effective design plays in their business development and wish to communicate their point of difference clearly to their audience. Clients choose Prosper because it’s clear that we love what we do.

    There’s nothing we enjoy more than putting together stunning designs and creative solutions that make your business shine – and we do it with passion and pride, so you can be sure you’ll always get 100% from us, every time. You’ll also find us to be friendly and approachable.

    We’ll listen to your marketing needs, discuss your options using plain English, and collaborate with you to create a tailor-made solution that gives you the results you want within a sustainable budget.

    Website
    http://www.prosper-agency.com

    Host

    Chris Rivera

    Director of Client Relations, Entigrity Solutions LLC

    Christopher Rivera, Chris serves as a Director of Client Relations and Business Development at Entigrity. He is an expert at leading and managing teams actively from the front. 

    His expertise in sales, training, coaching, mentoring and influencing combined with his competitive nature makes him a strong leader.  

    Chris has traveled through the length and width of the country and has spoken with more than five thousand CPAs, understanding their challenges and limitations. On the grounds of that, he can now easily provide opinions and solutions that can be immensely helpful to professionals. He has also represented Entigrity at a number of major accounting conferences and networking events, voicing his thoughts on various subjects pertaining to the accounting industry, some of which are:

    OFFSHORING RELATED TOPICS
    • Integrating offshore and onshore teams.
    • How offshoring can bring Multi-dimensional transformation change in accounting firms.
    • What roles can be shifted offshore.
    • Remote Working & Offshore Hiring for Accounting Firms.
    • Best Practices in Offshoring
    • What tasks to allocate while starting offshoring?
    • Interview Tips for Hiring Offshore Staf
    • How to Onboard an Offshore Staff Member

    Entigrity is a global leader in providing outsourcing for accounting firms and one of the preferred outsourcing partners for 30 out of the top 100 US Accounting firms. With a large workforce of over 2000+ accounting experts, we are already assisting over 600 accounting & CPA firms in the United States and Canada.

     

    The company helps small and mid-sized accounting firms hire qualified and experienced offshore staff that work from our offices in India. Entigrity has helped accounting firms in overcoming staffing challenges and building offshore teams.

     

    The Company was recently inducted into the BDO alliance partnership and was the first company in this segment to become a platinum partner with IMA (The Association of Accountants and  Finance Professionals in Business).

     

    About Company

    Entigrity Solutions LLC

    www.entigrity.com/

    Entigrity is a leading offshore staffing solutions provider to 600+ accounting and tax firms situated across the US, CA, and the UK). The company helps small and mid-sized accounting firms hire qualified and experienced offshore staff that works from our offices in India.

    Headquartered in Sugar Land, TX, Entigrity has 7 offshore offices located across India; 3 of them in Ahmedabad and 1 each in Indore, Vadodara, Rajkot & Kochi. They are an ISO 27001:2013 certified organization for information security and ISO 9001:2013 certification for quality management. They exceed the standard compliances for best business practices in terms of information security and quality management. Entigrity has provided consultation/advice to over 3000 accountants and assisted them in converting some of their core challenges into opportunities. 

    Faq

    FAQs content

    • To receive Continuing Education credit for the event, you must register for the webcast prior to the start of each program.
    • Continuing Education Credit Certificate is available to all eligible participants within 24 hours of each webinar.
    • You must attend complete live webinar and respond to all polling questions asked during the webinar. Credits would be issued on 50 minute credit hour basis.
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    • This event may be a recorded rebroadcast of a live event done in past and the instructor will be available to answer your questions during/after the webinar.
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    • Our courses meet the global Continuing Professional Development (CPD-IES7) Standard for Chartered Accountants with International Education Standard 7 (IES 7) set by The International Federation of Accountants (IFAC), the International Accounting Education Standards Board (IAESB) and the Association of Chartered Certified Accountants (ACCA). Based on our accreditation by existing IFAC members and affiliates, we believe learners can count their professionally relevant, verifiable learning activities on myCPE, including taking on demand courses and attending live webinars, toward fulfillment of their verifiable CPD-IES7 requirements. However, if there is any question, we recommend that the individual learner confirm with his/her professional licensing organization before taking myCPE courses for CPD-IES7 credit.
    • You can manage your continuing education certificates and credits through your certificate dashboard which is available when you are logged in to your account (LOGIN)
    • As an accredited provider of Continuing Professional Education in the United States, myCPE online learning platform, courses, and webinars meet the requirements set forth by the Institute of Management Accountants (IMA), an IFAC Member Organization, as well as the National State Boards of Accountancy (NASBA) and the Institute of Internal Auditors (IIA), both IFAC Affiliates. As well as it has been approved by NASBA, Internal Revenue Service (IRS), Certified Financial Planner Board (CFP Board), California Tax Education Council (CTEC), Society of Human Resource Professional (SHRM), Human Resource Certification Institute (HRCI) and many more.Therefore, we believe learners can count their professionally relevant, verifiable learning activities on myCPE, including taking on demand courses and attending live webinars, toward fulfillment of their verifiable continuing education requirement as CPD-IES7 requirements. However, if there is any question, we recommend that the individual learner confirm with his/her professional licensing organization before taking myCPE courses for CPD-IES7 credit.
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    Ratings and Review

    4.5

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