Overview
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Best practices for client communication
4 mins
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One communication, one project
15 mins
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Email marketing – a great place to start
19 mins
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Why should you use social media as a marketing tool?
29 mins
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What is social listening?
38 mins
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Utilizing your social media pages as content
48 mins
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Course Description
In this podcast, Keely Leonard, Director of corporate communications at CPA Charge takes a conversation forward on Improving Your Client Communication Strategy: A Guide for Accounting Professionals with Emily Parker Brand, manager of the CPA charge
They discuss on following subjects:
- Best practices for client communication
- One communication, one project
- Email marketing – is a great place to start
- Why should you use social media as a marketing tool?
- What is social listening?
- Utilizing your social media pages as content
- Quick fixes you can make to improve your communication practices.
Learning Objectives
- To discuss best practices for client communication.
- To explain the concept of one communication, one project.
- To review email marketing – is a great place to start.
- To explain why should you use social media as a marketing tool.
- To analyze what is social listening.
- To discuss utilizing your social media pages as content.
- To inspect quick fixes you can make to improve your communication practices.