Ethical AI in Marketing: Balancing Personalization with Privacy 1 Credit
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Dec 10, 2024 | 02:30 PM
ET
This course delves into the ethical challenges of using AI in marketing. It explores balancing personalized customer experiences with privacy concerns, ensuring that marketing practices remain ethical and trustworthy. Participants will learn about ethical advertising practices that foster consumer trust while leveraging AI's potential.
We will discuss strategies for maintaining privacy while delivering highly personalized marketing messages. The course emphasizes responsible AI use in marketing, guiding professionals to navigate the fine line between personalization and privacy. By the end, attendees will be equipped to implement ethical AI practices in their marketing strategies, building consumer trust and enhancing brand integrity.
Major Topics Covered:
Join the industry expert Jorge Carrillo to understand the ethical implications of AI in marketing and learn how to create responsible, effective campaigns that respect consumer privacy.
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Jorge Carrillo, PhD, is a recognised expert with over 20 years of experience helping international organisations elevate their cybersecurity and data protection strategies. Having specialised in data protection and information security, Jorge has successfully led high-impact projects across Europe, focusing on privacy, governance, and compliance. He leverages his extensive experience to provide expert advice on the ethical use of AI, ensuring that technological advancements comply with privacy regulations and adhere to the highest ethical standards. As a mentor, lecturer, and speaker, Jorge shares his cutting-edge insights on privacy engineering and Artificial Intelligence at leading conferences, seminars, and universities. His extensive knowledge and captivating presentation style have established him as a respected figure in the field.
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To earn CPE credits, you must complete the self-study course, pass the required assessments, and submit the necessary documentation. Credits are awarded based on the completion of course hours and successfully passing the assessments.
Yes, all our self-study courses are approved by NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other regulatory bodies, ensuring they meet the rigorous standards for quality and educational content set by these organizations.
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We issue instant credit certificates, ensuring they are valid for presentation to governing bodies. Typically, we report IRS, CTEC, CFP, IDFP, IWI, VBOA Ethics credits within 7 days – the fastest in the industry.
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To maintain compliance, you must adhere to the guidelines set by NASBA and other regulatory bodies, which include attending the full duration of the webinar, participating in interactive elements, and completing any post-webinar evaluations or assessments.
After successfully attending a live webinar and fulfilling all participation requirements, you can access and download your completion certificates from your account dashboard on our platform. These certificates are recognized by NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other regulatory bodies for compliance and reporting purposes.
We issue instant credit certificates, ensuring they are valid for presentation to governing bodies. Typically, we report IRS, CTEC, CFP, IDFP, IWI, VBOA Ethics credits within 7 days – the fastest in the industry.
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Earn continuing education credits with flexibility. Choose from live webinars, on-demand courses, e-books, or podcasts to fit your learning style and schedule.
We issue instant credit certificates, ensuring they are valid for presentation to governing bodies. Typically, we report IRS, CTEC, CFP, IDFP, IWI, VBOA Ethics credits within 7 days - fastest in the industry.
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