MYCPE ONE

Improve Recruitment Through Effective Employer Branding 1 Credit 1 Credit

Feb 06, 2025, 10:00 AM EDT

Improve Recruitment Through Effective Employer Branding 1 Credit 1 Credit

Marketing Mastery Series for Accounting Firms

  • Apoorv Dwivedi

    | PMP, CIP

  • Rating

    4.6

  • Published on

    February, 2025

  • Subject Area

    Communications and Marketing

Select your learning mode

  • Access the course at your convenience
  • Take the assessment test
  • Get your certificate
  • Attend the live interactive session
  • Answer the polling questions
  • Get your certificate
Feb 06, 2025, 10:00 AM EDT

Access to this course is included with a MYCPE ONE subscription.

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Learning Objectives

  • Explain the importance of employer branding in recruiting and retaining top talent.
  • Explore the roles and collaborative opportunities between Marketing and HR departments in enhancing employer branding.
  • Learn actionable strategies for improving collaboration between Marketing and HR to bolster employer branding efforts.
  • Develop effective employer branding strategies that attract and retain high-quality candidates.
  • Implement marketing techniques to enhance the visibility and appeal of your firm as an employer of choice.

Course Overview

In today's competitive recruitment landscape, a company’s brand is defined by its marketing messages and employees' experiences.

Discover how to create a compelling employer brand that resonates with job seekers. We’ll cover essential branding elements, such as developing an authentic company narrative, highlighting your unique culture, and leveraging employee testimonials. By crafting a solid and appealing employer brand, you can attract high-quality candidates who align with your firm’s values and vision.

This webinar will explore the symbiotic relationship between Marketing and HR departments and how their collaboration can significantly enhance employer branding. We will explore the role of employer branding in talent acquisition and retention and how marketing strategies can bolster HR initiatives. Participants will learn actionable strategies for enhancing collaboration and executing employer branding strategies.

Major topics covered:

  • Employer Branding Strategies
  • Authentic Company Narrative
  • Marketing and HR Collaboration
  • Talent Acquisition & Retention

Join this CPE Course and don’t miss this chance to revolutionize your recruitment approach and build a more attractive and engaging employer brand.

On Demand Credits for All Qualifications

Live Webinar Credits for All Qualifications

License details Credits Status
Communications and Marketing for Certified Public Accountants (CPA-US) 1 CPE Approved
BusIness Management & Organization for Chartered Professional Accountant in Canada 1 CPD Eligible
Talent management for SHRM-Certified Professional (SHRM-CP) (Valid upto : Dec 31, 2026) 1 PDC Eligible
HR Global for Professional in Human Resources (PHR) (Approval No. 722918) (Valid upto : Nov 30, 2026) 1 RCH Approved
HR Global for Senior Professional in Human Resources (SPHR) (Approval No. 722918) (Valid upto : Nov 30, 2026) 1 RCH Approved
Talent management for SHRM-Senior Certified Professional (SHRM-SCP) (Valid upto : Dec 31, 2026) 1 PDC Eligible
HR Global for Associate Professional in Human Resources (aPHR) (Approval No. 722918) (Valid upto : Nov 30, 2026) 1 RCH Approved
Communications and Marketing for Delaware Licensed Public Accountant (DE-LPA) 1 CPE Approved
HR Global for Professional in Human Resources - California (PHRca) (Approval No. 722918) (Valid upto : Nov 30, 2026) 1 RCH Approved
Association of Chartered Certified Accountants (ACCA) 1 CPD Eligible
HR Global for Senior Professional in Human Resources - International (SPHRi) (Approval No. 722918) (Valid upto : Nov 30, 2026) 1 RCH Approved
HR Global for Associate Professional in Human Resources - International (aPHRi) (Approval No. 722918) (Valid upto : Nov 30, 2026) 1 RCH Approved
HR Global for Professional in Human Resources - International (PHRi) (Approval No. 722918) (Valid upto : Nov 30, 2026) 1 RCH Approved
HR Global for Global Professional in Human Resources (GPHR) (Approval No. 722918) (Valid upto : Nov 30, 2026) 1 RCH Approved
Chartered Accountant - ICAEW 1 CPD Eligible
Communications and Marketing for Iowa Licensed Public Accountant (IA-LPA) 1 CPE Approved
Communications and Marketing for Maine Licensed Public Accountant (ME-LPA) 1 CPE Approved
Communication for Associate Professional in Talent Development (APTD) 1 CEU Approved
Communication for Certified Professional in Talent Development (CPTD) 1 CEU Approved
Chartered Accountants - Scotland 1 CPD Eligible
CPA - Ireland 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible
License details Credits Status
Communications and Marketing for Certified Public Accountants (CPA-US) 1 CPE Approved
BusIness Management & Organization for Chartered Professional Accountant in Canada 1 CPD Eligible
Talent management for SHRM-Certified Professional (SHRM-CP) (Valid upto : Dec 31, 2026) 1 PDC Eligible
HR Global for Professional in Human Resources (PHR) (Approval No. 688402) (Valid upto : Nov 30, 2025) 1 RCH Approved
HR Global for Senior Professional in Human Resources (SPHR) (Approval No. 688402) (Valid upto : Nov 30, 2025) 1 RCH Approved
Talent management for SHRM-Senior Certified Professional (SHRM-SCP) (Valid upto : Dec 31, 2026) 1 PDC Eligible
HR Global for Associate Professional in Human Resources (aPHR) (Approval No. 688402) (Valid upto : Nov 30, 2025) 1 RCH Approved
Communications and Marketing for Delaware Licensed Public Accountant (DE-LPA) 1 CPE Approved
HR Global for Professional in Human Resources - California (PHRca) (Approval No. 688402) (Valid upto : Nov 30, 2025) 1 RCH Approved
Association of Chartered Certified Accountants (ACCA) 1 CPD Eligible
HR Global for Senior Professional in Human Resources - International (SPHRi) (Approval No. 688402) (Valid upto : Nov 30, 2025) 1 RCH Approved
HR Global for Associate Professional in Human Resources - International (aPHRi) (Approval No. 688402) (Valid upto : Nov 30, 2025) 1 RCH Approved
HR Global for Professional in Human Resources - International (PHRi) (Approval No. 688402) (Valid upto : Nov 30, 2025) 1 RCH Approved
HR Global for Global Professional in Human Resources (GPHR) (Approval No. 688402) (Valid upto : Nov 30, 2025) 1 RCH Approved
Chartered Accountant - ICAEW 1 CPD Eligible
Communications and Marketing for Iowa Licensed Public Accountant (IA-LPA) 1 CPE Approved
Communications and Marketing for Maine Licensed Public Accountant (ME-LPA) 1 CPE Approved
Communication for Associate Professional in Talent Development (APTD) 1 CEU Approved
Communication for Certified Professional in Talent Development (CPTD) 1 CEU Approved
Chartered Accountants - Scotland 1 CPD Eligible
CPA - Ireland 1 CPD Eligible
Chartered Accountants - Ireland (CAI) 1 CPD Eligible

Additional Information

Credit

1

Credit

1

Course Level

Intermediate

Instructional Method

QAS Self Study

Group Internet Based

Pre-requisites

None

Advance Preparation

None

NASBA APPROVED

MY-CPE LLC, 1600 Highway 6 south, suite 250, sugar land, TX, 77478

MY-CPE LLC is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

SHRM APPROVED

MY-CPE LLC, 1600 Highway 6 south, suite 250, sugar land, TX, 77478

MY-CPE LLC is recognized by the Society for Human Resource Management (SHRM) (PDC Registration ID– RP5359) to offer Professional Development Credits (PDCs) for the SHRM Certification Program (SHRM-CP or SHRM-SCP). For more information about SHRM certification or recertification, please visit www.shrmcertification.org.

HRCI APPROVED

MY-CPE LLC, 1600 Highway 6 south, suite 250, sugar land, TX, 77478

MY-CPE LLC is approved by the HR Certification Institute (HRCI) (Provider Number – 714694) to offer Recertification Credit Hours for the HRCI Certification Program, including aPHR, PHR, SPHR, GPHR, PHRca, PHRi, SPHRi, and aPHRi. For more information about HRCI certification or recertification, please visit www.hrci.org.

ATD APPROVED

MY-CPE LLC, 1600 Highway 6 south, suite 250, sugar land, TX, 77478

MY-CPE LLC is an approved sponsor with the Association for Talent Development (ATD) (Provider Number – 12141825), ensuring that all continuing education (CE) programs offered align with ATD’s standards. As a sponsor, MY-CPE maintains accurate attendance records, retains detailed program outlines, and ensures that the length of class hours meets ATD's requirements. Our sponsor status guarantees that all CE programs remain relevant and up-to-date for learning and development professionals.

Elevate your HR expertise with MYCPE ONE’s SHRM-certified courses, specially designed for SHRM professionals aiming to earn SHRM PDC Credits. Our courses provide essential continuing education in a user-friendly online format, making your certification journey seamless. Developed by industry experts, these courses deliver practical skills and valuable knowledge you can apply immediately. Take your professional standing in the HR field to new heights today with MYCPE ONE’s top-notch SHRM PDC courses!

About Instructor

Apoorv Dwivedi

Apoorv Dwivedi | PMP, CIP

, CMO, Fixyr Marketing

  • 4.6
  • rating
  • rating
  • rating
  • rating
  • rating

Apoorv Dwivedi is the founder at Fixyr, a boutique consultancy he set up to help accounting, tax and business advisory practices across North America. Before founding Fixyr Apoorv worked for 25+ years at leading high growth CPA and financial firms in senior leadership, strategy, and marketing roles.   

In his time at public practice and after setting up Fixyr, he has developed and executed successful plans for thousands of CPAs and designated professionals. He’s managed over$40MM in spend, had P&L responsibility, and was responsible for recruiting, leading, and coaching over 200 staff. He has led a number of innovation initiatives, product development and market research at accounting & advisory firms, fintech startups and mid-size financial institutions.  

He regularly speaks on strategy, marketing, and innovation-related topics at industry conferences, and volunteers on boards of industry and non-profit organizations. 

On Demand FAQs

What is Self Study (QAS)?

Self Study QAS (Quality Assurance Service) is a NASBA and other regulatory bodies approved program designed for Professionals to complete their Continuing Professional Education credits through self-paced, interactive courses that meet the highest standards of quality and compliance. Our courses qualify for credits with NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other professional organizations.

How do I earn CPE credits through self-study?

To earn CPE credits, you must complete the self-study course, pass the required assessments, and submit the necessary documentation. Credits are awarded based on the completion of course hours and successfully passing the assessments.

Are the self-study courses accepted by NASBA and other professional organizations?

MY-CPE LLC courses are accepted for continuing education credit by various professional certification programs, including NASBA, IRS, CFP Board, and HRCI. MY-CPE LLC is also recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® and SHRM-SCP® recertification activities.

What are the requirements to maintain compliance with self-study courses?

To maintain compliance, you must follow the guidelines set by NASBA and other regulatory bodies, which include completing the course within the specified timeframe, passing the assessments, and keeping accurate records of your learning activities.

How can I access my course completion certificates?

After successfully completing a self-study course and passing the assessments, you can access and download your course completion certificates from your account dashboard on our platform. These certificates are recognized by NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other professional organizations for compliance and reporting purposes.

How are credits reported to governing bodies?

We issue instant credit certificates, ensuring they are valid for presentation to governing bodies. Typically, we report IRS, CTEC, CFP, IDFP, IWI, VBOA Ethics credits within 7 days – the fastest in the industry.

Live Webinar FAQs

What is a Live Webinar Group Internet-Based Credit?

A Live Webinar Group Internet-Based Credit is an interactive, real-time online seminar where professionals can earn Continuing Education credits by participating in live sessions led by experts in various fields. Our courses qualify for credits with NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other professional organizations.

How do I earn credits through live webinars?

To earn credits, you must attend the entire live webinar, actively participate in any polls or questions, and complete any required evaluations or assessments. Credits are awarded based on your attendance and participation in the live session.

Are the live webinars accepted by NASBA and other Professional Organizations?

MY-CPE LLC courses are accepted for continuing education credit by various professional certification programs, including NASBA, IRS, CFP Board, and HRCI. MY-CPE LLC is also recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® and SHRM-SCP® recertification activities.

What are the requirements to maintain compliance with live webinar courses?

To maintain compliance, you must adhere to the guidelines set by NASBA and other regulatory bodies, which include attending the full duration of the webinar, participating in interactive elements, and completing any post-webinar evaluations or assessments.

How can I access my webinar completion certificates?

After successfully attending a live webinar and fulfilling all participation requirements, you can access and download your completion certificates from your account dashboard on our platform. These certificates are accepted for compliance and reporting purposes with NASBA, IRS, CFP Board, HRCI, SHRM (for PDCs), Payroll Org, FP Canada, and 25+ other professional organizations.

How are credits reported to governing bodies?

We issue instant credit certificates, ensuring they are valid for presentation to governing bodies. Typically, we report IRS, CTEC, CFP, IDFP, IWI, VBOA Ethics credits within 7 days – the fastest in the industry.

Reviews and Ratings

out of 5

Excellent (64%)

Very Good (29%)

Average (7%)

Poor

Terrible

CR

Christian Ricks, SHRM

5

I liked the webinar topic. I felt the focus on accounting/professional services made it interesting.

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Improve Recruitment Through Effective Employer Branding

Inclusions

  • Multiple Credits

    Multiple Credits

    Earn continuing education credits with flexibility. Choose from live webinars, on-demand courses, e-books, or podcasts to fit your learning style and schedule.

  • Certifications & Reporting

    Certifications & Reporting

    We issue instant credit certificates, ensuring they are valid for presentation to governing bodies. Typically, we report IRS, CTEC, CFP, IDFP, IWI, VBOA Ethics credits within 7 days - fastest in the industry.

  • Credit Tracker

    Credit Tracker

    Track and manage your compliance across all 50 states and over 100 designations. Our Credit Tracker keeps your CPE credits and compliance requirements always up-to-date.

  • Certificate Vault

    Certificate Vault

    Certificate Vault to upload, manage, and access certificates earned from various sources and an integrated credit tracker, allowing users to monitor and manage their credits conveniently for compliance.

  • Compliance Reminders

    Compliance Reminders

    Stay current with our automated reminder system. Receive timely alerts for your CPE requirements, ensuring you never miss a deadline.

  • Mobile App Access

    Mobile App Access

    The MYCPE ONE Mobile App allows you to learn on the go, providing access to educational content on Android and Apple iOS devices. You can learn anytime and anywhere, making it convenient for busy schedules.

  • Live Support

    Live Support

    Our support team is available via live chat, email, and phone from 9 AM to 5 PM ET. We're here to help with any questions or issues, ensuring you have a seamless experience.

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