myCPE
myCPE

Pricing for Small and Medium-Sized Enterprises: How to Set Profit-Maximising Prices 3 Credits

Aug 03, 2023, 09:30 AM ET

Pricing for Small and Medium-Sized Enterprises: How to Set Profit-Maximising Prices 3 Credits

  • Rating

    4.5
  • Reviewed on

    March, 2024
  • Subject Area

    Finance

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Aug 03, 2023, 09:30 AM ET

Learning Objective

  • To explain the dangers of pricing on a cost-plus basis.
  • To describe the elements of customer value.
  • To deploy the Customer Value Grid to compare the value provided by their organization’s products and services with competitors.
  • To discuss the eight-step pricing strategy.
  • To know how to prepare an action plan to assess profit-maximizing pricing points for their organization’s products and services.
  • To consider appropriate pricing strategies for their organization’s products and services.
  • To develop plans to maintain and improve the customer value that the organization offers

Course Overview

Taking a strategic and structured approach to pricing is probably the single most important thing you can do to improve the profitability of your business. 

In many organizations, pricing is seen as a dark art, but it is not, it is a science. The price you achieve for your products and services will be the price of the best alternative plus the differentiation value you create and effectively communicate to potential buyers.

To maximize profits, therefore, you need to identify those elements of your products and services that appeal to the customer and work to enhance them, eliminating any negative factors. Creating such differentiation value in your products and services, and requires an understanding of Value Drivers versus the competition This course will show you how.

In this CPE Finance Webinar, we describe a method for setting prices for your products and services that maximize your profitability by aligning precisely with the markets you are targeting. 

In essence, the method is to ask yourself why customers would want to use your business rather than another. Then you compare your offering with those of competitors in the marketplace and pitch your pricing to show the value of the benefits that you offer customers – whether it be quality or service or speed of response and so on.

Key topics covered in this course:

  • The dangers of cost-plus pricing
  • What is customer value?
  • The elements of customer value
  • Measuring customer value
  • The eight-step pricing strategy
  • Practical Pricing Strategies
  • Maintaining your Pricing Policy

The course is aimed at small and medium-sized enterprises, but the key elements and tools can be applied to organizations of all sizes.

Join this course it will inspire you to examine your own organization’s prices and prepare a plan to improve profitability by building customer value.

Podcast Credits

Short Video Credits

On Demand Credits

Live Credits

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Additional Information

Credits

3

Course Level

Basic

Instructional Method

QAS Self Study
Group Internet Based

Pre-requisites

None

Advance Preparation

None

NASBA APPROVED

MY-CPE LLC, 1600 Highway 6 south, suite 250, sugar land, TX, 77478

MY-CPE LLC (Sponsor Id#: 143597) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors.

About Instructor

Expand Your Accounting Skills with CPE/CPD Courses by Ross Maynard
Ross Maynard

Managing Director, Ideas2Action Process Excellence Ltd

  • 4.4
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My philosophy is to inspire, challenge and support change. I have nearly 30 years’ experience as a business author and consultant. 

As a consultant, I specialise in process improvement based on the Lean philosophy. I facilitate improvement teams and provide expertise in performance measurement and management; problem solving; and process improvement. ï»¿

As well as delivering webinars for MyCPE, I develop courses and webinars for the ACCA (Association of Chartered Certified Accountants) in the UK and other specialist business and finance providers.


I live in Scotland, near Glasgow, with my wife, daughter and Cocker Spaniel.

On Demand FAQs

What is Self Study (QAS)?

Self Study QAS (Quality Assurance Service) is a NASBA and other regulatory bodies approved program designed for Professionals to complete their Continuing Professional Education credits through self-paced, interactive courses that meet the highest standards of quality and compliance. We are approved by NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other regulatory bodies.

How do I earn CPE credits through self-study?

To earn CPE credits, you must complete the self-study course, pass the required assessments, and submit the necessary documentation. Credits are awarded based on the completion of course hours and successfully passing the assessments.

Are the self-study courses approved by NASBA and other regulatory bodies?

Yes, all our self-study courses are approved by NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other regulatory bodies, ensuring they meet the rigorous standards for quality and educational content set by these organizations.

What are the requirements to maintain compliance with self-study courses?

To maintain compliance, you must follow the guidelines set by NASBA and other regulatory bodies, which include completing the course within the specified timeframe, passing the assessments, and keeping accurate records of your learning activities.

How can I access my course completion certificates?

After successfully completing a self-study course and passing the assessments, you can access and download your course completion certificates from your account dashboard on our platform. These certificates are recognized by NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other regulatory bodies for compliance and reporting purposes.

How are credits reported to governing bodies?

We issue instant credit certificates, ensuring they are valid for presentation to governing bodies. Typically, we report IRS, CTEC, CFP, IDFP, IWI, VBOA Ethics credits within 7 days – the fastest in the industry.

Live Webinar FAQs

What is a Live Webinar Group Internet-Based Credit?

A Live Webinar Group Internet-Based Credit is an interactive, real-time online seminar where professionals can earn Continuing Education credits by participating in live sessions led by experts in various fields. These sessions meet the standards set by NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other regulatory bodies.

How do I earn credits through live webinars?

To earn credits, you must attend the entire live webinar, actively participate in any polls or questions, and complete any required evaluations or assessments. Credits are awarded based on your attendance and participation in the live session.

Are the live webinars approved by NASBA and other regulatory bodies?

Yes, all our live webinars are approved by NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other regulatory bodies, ensuring they meet the high standards for quality, interactivity, and educational content set by these organizations.

What are the requirements to maintain compliance with live webinar courses?

To maintain compliance, you must adhere to the guidelines set by NASBA and other regulatory bodies, which include attending the full duration of the webinar, participating in interactive elements, and completing any post-webinar evaluations or assessments.

How can I access my webinar completion certificates?

After successfully attending a live webinar and fulfilling all participation requirements, you can access and download your completion certificates from your account dashboard on our platform. These certificates are recognized by NASBA, IRS, CFP Board, HRCI, SHRM, Payroll Org, FP Canada, and 25+ other regulatory bodies for compliance and reporting purposes.

How are credits reported to governing bodies?

We issue instant credit certificates, ensuring they are valid for presentation to governing bodies. Typically, we report IRS, CTEC, CFP, IDFP, IWI, VBOA Ethics credits within 7 days – the fastest in the industry.

Ratings and Review

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KK

Kevin Kwok, CPA (US)

Question 15, B and C are the same

RC

Robert Cahn, CPA/ABV

Great Course.

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