Personal vs. Professional Brand

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Personal vs. Professional Brand

Published

March, 2024

Edi Hayes

Learning Objectives

To distinguish between personal and professional brands.
To acquire practical tools for self-reflection and brand assessment.
To analyze strategies to authentically showcase the unique value in personal and professional spheres, building a harmonized and authentic brand.

Course Description

In today's contemporary landscape, individuals are no longer solely recognized for their skills and expertise; their brand has become equally significant.

The concept of personal and professional brands has gained prominence as people acknowledge the crucial role of managing their image in both personal and work domains. Let's delve into the distinctions between personal and professional brands and understand how striking the right balance can contribute to overall success.

When engaging the public, you can use your brand to communicate specific, positive information about yourself or an entity you represent. This course offers a unique opportunity for individuals to navigate the delicate balance between personal and professional identity. A personal brand and a business brand are two types of identities that can influence engagement among consumers and boost recognition in the industry, but there are differences between them. Understanding how a personal brand contrasts with a business brand can enable you to create a public identity that best aligns with your career objectives.

Major Topics Covered:

Identifying your brand
Developing your brand
Promoting your brand

This CPE Personal Development Course offers actionable insights for creating a powerful and harmonized personal and professional brand. Whether you're a seasoned professional or just starting your career, it will surely be a valuable resource for you!

Overview

Your story, who you are and what your stand for

4 mins
Our brand directly affects the work that we do and ultimately the company

17 mins
Brand statements - Be consistent in everything you do positive

29 mins
Promote your brand

39 mins
Difference between a sponsor and a mentor

43 mins

Webinar Qualifies For

1 CPE Credit of Personal Development for Certified Public Accountants (CPA-US)
1 General Credit of Personal Development for Accountant/Bookkeeper/Tax Professionals
1 CPD Credit of Personal Development for CPA in Canada
1 PDC Credit of Business Acumen for SHRM Professionals (Approval No. 24-4TMRS)
1 RCH Credit of Business for Human Resource Certification Institute (HRCI) (Approval No. 664177)
1 CPD Credit for Association of Chartered Certified Accountants (ACCA)
1 CPD Credit for Chartered Accountant - ICAEW
1 CPD Credit for Chartered Accountants - Scotland
1 CPE Credit of Personal Development for Iowa Licensed Public Accountant (IA-LPA)
1 CPD Credit for Chartered Accountants - Ireland (CAI)
1 CPD Credit for CPA - Ireland
1 CPE Credit of Personal Development for Maine Licensed Public Accountant (ME-LPA)
1 CPE Credit of Personal Development for Delaware Licensed Public Accountant (DE-LPA)

About Instructor

Edi Hayes

Founder & CEO, Her Career Cafe

Edi’s career spans over 18 years in Human Resources as a subject matter expert within Diversity & Inclusion and Talent Acquisition. She’s held various positions within HR at several Fortune 100 corporations such as Target, Truist, Walgreens, Liberty Mutual Insurance, and Dell Technologies.

Edi obtained her Bachelor of Science in Human Resource Management from Illinois State University and Master of Science in Human Resource Management from DeVry University-Chicago. In addition, she is a certified Human Resource Professional (SHRM-CP) and well as a LinkedIn Recruiter License and Lean Six Sigma Yellow Belt certification.

Additional Information

Duration

1 Hour

Course Level

Basic

Instructional Method

QAS Self Study

Pre-requisites

None

Advance Preparation

None

FAQ’s

Click Here to View

NASBA APPROVED

MY-CPE LLC, 1600 Highway 6 south, suite 250, sugar land, TX, 77478

MY-CPE LLC (Sponsor Id#: 143597) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

Ratings and Review

4.7

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Michael Magee, CPA (US)

Entertaining presentation, a lot of it was common sense, but it gets you to focus on developing your personal brand which many people ignore. She has a nice presentation skill and seems very open and friendly.

Ring Nishioka, HRCI, SHRM, SHRM - SCP

solid information was presented. I like the advice of getting a mentee. Thanks for putting this together.

Darryl Horton, CPA (US)

Great presentation in an easy and understandable manner.

Tyler Schmidt, CPA (US)

great

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1 Credit

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Subject Area

Personal Development

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Personal vs. Professional Brand

Course Details

Learning Objectives

Course Description

Overview

Qualifies for

Webinar Qualifies For

Presenter Details

About Instructor

Edi Hayes

Other Details

Additional Information

1 Hour

Basic

QAS Self Study

None

None

FAQ’s

NASBA APPROVED

Ratings and Review

4.7

Michael Magee, CPA (US)

Ring Nishioka, HRCI, SHRM, SHRM - SCP

Darryl Horton, CPA (US)

Tyler Schmidt, CPA (US)

Subject Area

Unlimited Access Plan

Inclusions

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