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The Value of Value-Based Pricing

4.4 (196)

Edward Mcrae, CPA

AccountingSuite

  • CPA Canada
  • CPA

Published: February, 2021

1 Credit

FREE

Subject Area

Business Management and Organization

Webinar Qualifies For

1 CPE credit of Business Management & Organization for all CPAs

1 CPD credit (Verifiable) for Canadian CPAs

1 General Educational credit for Tax Professionals / Bookkeepers / Accountants

You need to register for the webinar to watch the video.

Click Here to Register

Before starting this self study program, please go through the instructional document.

The topic is also scheduled as live webinar on the following dates

Jul 28, 2021 | 12:00 PM EDT Register
Aug 11, 2021 | 12:00 PM EDT Register
Aug 25, 2021 | 12:00 PM EDT Register

Overview

  • What is Value Pricing?
    5 mins
  • Sample of Accounting Practice Revenue
    14 mins
  • Pricing
    21 mins
  • An Online Strategy 'Bundled Service' Approach
    26 mins
  • Get to Know your Customers
    38 mins

Course Description

Value pricing is the most talked about topic in the accounting profession for a very good reason.

In a 20-minute phone call, you provide guidance that saves the company $40,000 in taxes that year. Is that advice only worth one-third of your hourly billing rate? I believe even the client would agree it’s worth much more. How much more? That’s the question many firms struggle with.

Value-based pricing and billing can be applied to all sizes and types of businesses. It can be particularly helpful for accounting professionals. This webinar is aimed to empower professionals with the knowledge of value-based pricing and how it can enhance their practices.

In this webinar, you will gain knowledge of how Value-Based Pricing can benefit your business. By applying this pricing strategy, you are committing to set prices primarily, but not exclusively. When you bill your clients not based on the time you spend but the value you provide, then you can avail of additional services such as advisory and consulting. Such services are more valued by the clients as it generates more and long-term value for the businesses. 

By applying value-based pricing you break the limit of your business to earn income based on the limited time you have to work on. You add the perspective of generating the benefits of reaching unlimited potentials and earn better in the process. Understand the theory behind how we make buying decisions as consumers and stop the counter productive practice of billing by the hour. Instead, learn how to adapt superior value-based pricing at your firm and get paid for the value you provide

Learning Objectives

  • To identify the benefits of value-based pricing
  • To determine how hourly pricing limits your income
  • To identify and define value-based pricing
  • To recognize how to build a pricing model
  • To recall the foundation of value pricing. This simple idea will increase your average prices by 20% without losing any business

Who Should Attend?

  • Accountant
  • Accounting Firm
  • Accounting Managers
  • Bookkeepers & Accountants & Tax Preparers
  • Certified Management Accountant
  • CPA (Industry)
  • CPA - Mid Size Firm
  • CPA - Small Firm
  • Staff of Accounting Firm
  • Young CPA

Testimonial

4.4

(196)
53%
37%
9%
0%
1%

KM

Great webinar! Very relevant to the profession of accounting. This instructor provided a great introduction to value-based pricing and it is really great to see someone advocating for value-based pricing rather than hourly rates as seen typically in CPA firms.

CW

na

NR

Well done presentaiton.

AS

This was very informative, and I plan to update my business model.

BS

great webinar

CRC

Excellent thought-provoking presentation.