65% of webinar page visitors cite speakers as the most important factor to encourage them to attend. In this sense, the ability to get the right message about a speaker out there has a huge impact on attendance.
To be a memorable Speaker you need a great speaker BIO that positions both you and your expertise. A speaker bio is a description of who you are, what you’ve done, who you helped, or what you offer.
Each Speaker Bio is a curated set of the BEST COPY that will impress your potential audience members and encourage them to choose you & attend your webinars.
A good speaker bio is the one that attracts the target persona. Make it clear what your webinars are going to be about in the speaker’s biography to gather the right audience.
#Your Tagline - It’s not easy to describe a speaker in just one line or a sentence. You need to find the ESSENCE of your own positioning or brand. The idea is to find the perfect one-liner, a shorthand code to be promoted by word of mouth.
#Blogs, Articles, and Books that you have authored/co-authored. This aids in positioning you as a thought leader and a subject matter expert in front of your potential audience.
#Affiliations and Community Memberships – It is important to throw light on the professional fraternities you belong to, it makes the potential audience, having similar interests or backgrounds, curious to connect with you.
#Education, Licenses, and Certifications – In the emerging and rapidly growing online continuing education world, a brief yet sound description of your educational background increases the confidence of your right potential audience. Don’t hesitate in telling them that you’ve ‘Been there and done that!’.
#Awards, Recognitions, and Accolades – “Own your achievements!” The detailed mention of the milestones that you’ve achieved are not perceived as a show-off but are always taken in good taste. It makes you stand out in the continuing education’s virtual ‘Hall of Fame’ and positions you as a unique & esteemed presenter in front of your audience.
#Professional Experience and Expertise – Let’s ensure your audience that the information you give during your webinars is coming ‘Straight from the Horse’s Mouth’. If there’s one way to increase your credibility in front of your audience, it’s by telling them that either you’ve been in their shoes or have trained a lot of people who have been there.
#An Interesting and Personalized Beginning/Ending – ‘Let’s read that one again!’ is what your audience should feel after they read the beginning/ending of your bio. Share some short and interesting facts about your personal life, your motto, things or people that inspire you, your life goals & beliefs, your views on education, quotes from your favorite books or movies, etc. it makes you connect with your audience at a personal level and increases their excitement to listen to you.
You can always articulate your beginnings to include some of your most prominent or key achievements/ affiliations like “Tony Robbins is an entrepreneur, #1 NY Times bestselling author, philanthropist, and the nation’s #1 life & business strategist.”
#Intro Video - It is great to have an Intro Video along with your Bio, however, never read your Speaker Bio out as a Speaker Intro. The intro should be the SIZZLE version of your Bio. It needs to excite your audience and whet their appetite without being egotistical. A Good Speaker INTRO covers your background & accomplishments mixed with lots of benefits for the Audience. It has a great opening & closing and demonstrates your credibility. The audience will be eager with anticipation after hearing it.
An Inclusive Speaker Bio is most likely to be used;
In order to increase your followership and better positioning, we strongly recommend sharing your myCPE Speaker Profile on your social media handles and through other mediums with as many people as possible.
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The Authors, Allen Smith is a Practicing Certified public accountant and senior vice president at myCPE – Continuing Education Platform for Professionals. He understands the current needs of the education domain and strategies for the presenters to adapt the new changes.
