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Public Relations and Marketing for Small Business Owners

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Before starting this self study program, please go through the instructional document.


  • What is public relations
    1 mins
  • What do your publics know about you: Why you, why now Why they should care
    10 mins
  • Where do your publics get information?
    21 mins
  • Image and photo tips
    34 mins
  • Essential Information
    44 mins

Course Description

You’ve got limited time, budget, and resources to manage your business and plan its growth.

Learn to promote your business using Public Relations and Marketing practices that will attract new clients and keep you top of mind with referral sources.

Public Relations is essential for small businesses to grow. What’s more, there are excellent, affordable tools and resources now to help business owners manage PR – making it more accessible to them.

There’s a lot you can accomplish on your own to get people talking about your business. How do you create a good buzz? 

Here are a few suggestions:

  • Introduce yourself to members of the media.
  • Pitch a story idea to the media
  • Write and distribute a press release

In this online CPE course, you will learn the best practices to get in front of your prospective clients, keep in touch with past clients and remain top of mind with your referral sources.

Major topics covered in this online CPE webinar:

  • What small business PR is and why you need it
  • What counts as a news story
  • Why newsletters are more valuable than social media activity

Click here for more webinars on | Communication & Marketing | Personal Development | Business Organization & Management |

Learning Objectives

  • How to introduce yourself to reporters so you will be the one they call for quotes in a news article
  • How to write an effective press release
  • How to write a newsletter
  • How to write an informative FREE tip sheet

Who Should Attend?

  • Accountant
  • Accounting Firm
  • Accounting Practice Owners
  • Business Owner
  • Certified Management Accountant
  • Certified Public Accountant
  • Chartered Professional Accountant
  • CPA (Industry)
  • CPA - Mid Size Firm
  • CPA - Small Firm
  • CPA in Business
  • Entrepreneurial Accountant
  • Entrepreneurial CPA
  • Staff of Accounting Firm
  • Young CPA