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Public Relations and Marketing for Small Business Owners

  • Accountant
  • CPA (CA)
  • CFE
  • CGFM
  • CISA
  • CMA
  • CPA (US)
  • CA - ICAEW
  • SHRM
  • ACCA
  • CA - Ireland
  • CA - Scotland
  • CPA - Ireland
  • CFIRS
  • CWS

Published: October, 2021

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Before starting this self study program, please go through the instructional document.

  • Course Description
  • Course Qualification
  • Presenter
  • FAQ

Course Description

Overview

  • What is public relations
    1 mins
  • What do your publics know about you: Why you, why now Why they should care
    10 mins
  • Where do your publics get information?
    21 mins
  • Image and photo tips
    34 mins
  • Essential Information
    44 mins

Course Description

You’ve got limited time, budget, and resources to manage your business and plan its growth.

Learn to promote your business using Public Relations and Marketing practices that will attract new clients and keep you top of mind with referral sources.

Public Relations is essential for small businesses to grow. What’s more, there are excellent, affordable tools and resources now to help business owners manage PR – making it more accessible to them.

There’s a lot you can accomplish on your own to get people talking about your business. How do you create a good buzz? 

Here are a few suggestions:

  • Introduce yourself to members of the media.
  • Pitch a story idea to the media
  • Write and distribute a press release

In this online CPE course, you will learn the best practices to get in front of your prospective clients, keep in touch with past clients and remain top of mind with your referral sources.

Major topics covered in this online CPE webinar:

  • What small business PR is and why you need it
  • What counts as a news story
  • Why newsletters are more valuable than social media activity


Click here for more webinars on | Communication & Marketing | Personal Development | Business Organization & Management |

Learning Objectives

  • How to introduce yourself to reporters so you will be the one they call for quotes in a news article
  • How to write an effective press release
  • How to write a newsletter
  • How to write an informative FREE tip sheet

Recommended For

  • This online CPE webinar for communication and marketing is recommended for CPAs, CMAs, Business owners desiring to learn about public relations and marketing.

Who Should Attend?

  • Accountant
  • Accounting Firm
  • Accounting Practice Owners
  • Business Owner
  • Certified Management Accountant (CMA)
  • Certified Public Accountant (CPA)
  • Chartered Professional Accountant
  • CPA (Industry)
  • CPA - Mid Size Firm
  • CPA - Small Firm
  • CPA in Business
  • Entrepreneurial Accountant
  • Entrepreneurial CPA
  • Staff of Accounting Firm
  • Young CPA

Course Qualification

Webinar Qualifies For

  • 1 CPD Credit of Communication for Chartered Professional Accountant (CPA Canada)
  • 1 CPE Credit of Communications & Marketing for Certified Public Accountants (CPA-US)
  • 1 CPE Credit of Communications & Marketing for Certified Management Accountants (CMA)
  • 1 CE Credit for Certified Fiduciary & Investment Risk Specialist (CFIRS)
  • 1 CE Credit for Certified Wealth Strategist (CWS)
  • 1 General Credit of Communications & Marketing for Accountant/Bookkeeper/Tax Professionals
  • 1 CPD Credit for CA - ICAEW
  • 1 CPD Credit for Chartered Certified Accountants (ACCA)
  • 1 CPD Credit for Chartered Accountants - Ireland (CAI)
  • 1 CPD Credit for Chartered Accountants - Scotland
  • 1 CPD Credit for CPA - Ireland
  • 1 CPE Credit of Communications & Marketing for Certified Fraud Examiner (CFE)
  • 1 CPE Credit of Oral and written communications for Certified Government Financial Manager (CGFM)
  • 1 CPE Credit of Reporting and Communication Techniques for Certified Information Systems Auditor (CISA)
  • 1 PDC Credit of Business Acumen for SHRM Professionals

Additional details

  • Course Level :
    Basic
  • Credits :
    1
  • Instructional Method :
    QAS Self Study
  • Pre-requisites :
    None
  • Advance Preparation :
    None

NASBA APPROVED

MY-CPE LLC, 1600 Highway 6 south, suite 250, sugar land, TX, 77478

MY-CPE LLC (Sponsor Id#: 143597) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.

Presenter

About Presenter

Janet Falk

Specialist, Falk Communications and Research

Janet Falk is a Communications professional with more than 30 years’ experience in-house, as a consultant and at public relations agencies. As Chief Strategist of Falk Communications and Research, she manages pro-active media outreach and has secured placement of executives and events in local, national and international print and broadcast media. For example, articles in three hotel industry publications generated more than 800 phone calls from hotel industry CFOs inquiring about a client’s services, a far more impactful and economical approach than buying a list of hotel executives for cold-calling. Accountants, attorneys, business executives and consultants rely on her insight, strategy and analysis. Janet is a versatile writer who can prepare newsletters, speeches, presentations and website copy, as well as marketing literature. She has a broad network of contacts among graphic designers, web developers, photographers and printers to meet related client needs.

About Company

Falk Communications and Research

janetlfalk.com/

Falk Communications and Research provides Public Relations, Marketing Communications and Strategy services to accountants, attorneys, business owners, consultants and nonprofits. Key services are contact with targeted media, review of digital assets (website, LinkedIn profile), publication of articles in industry magazines, newsletters, speeches and marketing brochures, among other services. For more information, please visit www.JanetLFalk.com.

Faq

FAQs content

  • To receive Continuing Education credit for the event, you must register for the webcast prior to the start of each program.
  • Continuing Education Credit Certificate is available to all eligible participants within 24 hours of each webinar.
  • You must attend complete live webinar and respond to all polling questions asked during the webinar. Credits would be issued on 50 minute credit hour basis.
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  • This event may be a recorded rebroadcast of a live event done in past and the instructor will be available to answer your questions during/after the webinar.
  • If you still face the polling problem please don’t panic and provide your response in the chat and we shall consider the same for processing for credits. You can download Zoom by clicking on the mentioned link : https://zoom.us/download
  • Our courses meet the global Continuing Professional Development (CPD-IES7) Standard for Chartered Accountants with International Education Standard 7 (IES 7) set by The International Federation of Accountants (IFAC), the International Accounting Education Standards Board (IAESB) and the Association of Chartered Certified Accountants (ACCA). Based on our accreditation by existing IFAC members and affiliates, we believe learners can count their professionally relevant, verifiable learning activities on myCPE, including taking on demand courses and attending live webinars, toward fulfillment of their verifiable CPD-IES7 requirements. However, if there is any question, we recommend that the individual learner confirm with his/her professional licensing organization before taking myCPE courses for CPD-IES7 credit.
  • You can manage your continuing education certificates and credits through your certificate dashboard which is available when you are logged in to your account (LOGIN)
  • As an accredited provider of Continuing Professional Education in the United States, myCPE online learning platform, courses, and webinars meet the requirements set forth by the Institute of Management Accountants (IMA), an IFAC Member Organization, as well as the National State Boards of Accountancy (NASBA) and the Institute of Internal Auditors (IIA), both IFAC Affiliates. As well as it has been approved by NASBA, Internal Revenue Service (IRS), Certified Financial Planner Board (CFP Board), California Tax Education Council (CTEC), Society of Human Resource Professional (SHRM), Human Resource Certification Institute (HRCI) and many more.Therefore, we believe learners can count their professionally relevant, verifiable learning activities on myCPE, including taking on demand courses and attending live webinars, toward fulfillment of their verifiable continuing education requirement as CPD-IES7 requirements. However, if there is any question, we recommend that the individual learner confirm with his/her professional licensing organization before taking myCPE courses for CPD-IES7 credit.
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