MYCPE ONE

Challenge

  • Transitioning from the Thorn CPA brand.
  • Complete lack of new digital assets.
  • Zero organic traffic or search visibility.
  • Immediate need for qualified leads.
  • Content was not SEO optimized.

Objectives

  • Establish a new brand identity (Empyrean).
  • Build a modern website with new colors.
  • Implement foundational SEO strategy.
  • Generate leads via Google Ads (Calls/Forms).
  • Launch professional social channels.

Services Availed

Website Dev.

Video Creation

SEO

Video Editing

Paid Ads

Content Services

Social Media

Graphic Designing

Thought Leadership

Review & Referral Management

Website Development

Old Website New Website
Before

Legacy (Thorn CPA)

Brand Identity

None

Website Existence

52

Page Speed Score

Baseline

Monthly Visitors

78%

Bounce Rate

45 seconds

Avg. Session Duration
After

Modern (Empyrean CPA)

Brand Identity

Cutting-Edge Site Launched

Website Existence

85

Page Speed Score

300+ Visitors (Initial)

Monthly Visitors

45%

Bounce Rate

1 minute 45 seconds

Avg. Session Duration

SEO

Impressions - Clicks - Average Position
Before

N/A

Organic Traffic Growth (90 Days)

0 keywords

Top 10 Google Rankings

70

Monthly Search Clicks

1.2K

Monthly Impressions

None

Content Status
After

150% Growth

Organic Traffic Growth (90 Days)

12 keywords

Top 10 Google Rankings

350+ clicks

Monthly Search Clicks

5K+

Monthly Impressions

Optimized Content Launched

Content Status

Social Media Management

Before

None

Platform Presence

0

Total Followers

N/A

Engagement Rate

0

Monthly Reach
After

Launched 3 Professional Profiles

Platform Presence

150+

Total Followers

3.2% (Average)

Engagement Rate

2,500+

Monthly Reach

Google Ads

Before

None

Lead Engine Status

0

Monthly Leads Generated

N/A

Ad Focus

1.2K

Cost Per Lead (CPA)

N/A

Conversion Rate
After

Reliable Lead Engine

Lead Engine Status

30+

Monthly Leads Generated

Call Ads and Web Form Ads

Ad Focus

$45

Cost Per Lead (CPA)

8.5%

Conversion Rate

Yelp Ads

Before

Minimal

Total Lead Growth

Under 100

Monthly Impressions

Minimal

Lead Conversion Share

0

Ad Click Volume

N/A

Avg. Cost-Per-Click
After

233% Increase

Total Lead Growth

4,700+ (From Ads)

Monthly Impressions

70% of Leads from Yelp Ads

Lead Conversion Share

194 Total Clicks

Ad Click Volume

$8.30

Avg. Cost-Per-Click