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Four Essential Tools for Media Success

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Before starting this self study program, please go through the instructional document.

Overview

  • Why her and not me?
    1 mins
  • Experience in function in specific industry market
    10 mins
  • Sample press release
    20 mins
  • Which magazines, newsletter and blogs?
    28 mins
  • Promote the news article when you are quoted
    45 mins

Course Description

As an accountant, and as a business owner, you’re focused on sales, operations, and managing employees, and not Public Relations or Marketing.

Building new business connections is always challenging, but doing it from home is even more difficult. How do you do it?

In this online CPE course, we will look at the tactics, plans, and processes for becoming more comfortable in marketing to prospects and how to interact with them using the media. (It’s easier than you think.) 

It may be difficult, but it is not insurmountable, to execute campaigns that attract customers, keep current clients informed, and generate media coverage, even without a trained Communications Manager leading the effort. 

This online CPE webinar covers the following key topics:

  • Essential Tools for Media Success 
  • Executive Media Profile
  • Press Release
  • Media List and Media-Friendly Website that every accounting firm must have to support growth.


Click for more webinars on | Communication and Marketing | Personal Development

Learning Objectives

  • How to introduce yourself to reporters
  • How to prepare and distribute a press release that will get media interest
  • How to assemble a list of media contacts
  • How to polish your website to be media-friendly
  • How to promote the news article in which you are quoted

Who Should Attend?

  • Accounting Firm
  • Accounting Practice Owners
  • Certified Management Accountant
  • CPA - Mid Size Firm
  • CPA - Small Firm
  • Licensed Practitioners
  • Staff of Accounting Firm
  • Young CPA