Published: January, 2021
The written and unwritten values, norms and attitudes in an organization influence the innovation and creativity of its employees. An innovation culture is part of the corporate culture and determines how much innovation is supported and promoted by management and employees.
The culture of innovation is therefore the framework for every innovation activity. If the culture is not positive, it can hinder innovation, even if the idea and the innovation team are still perfect. It is thus a decisive factor in the success of innovation.
In the beginning a group of friends and/or classmates join forces to create a company. They know and like each other, have what they consider to be the great idea of the century and thus have dedication, excitement and motivation. But, how do you sustain this enthusiasm and creative output? It seems the larger the company, the more difficult it is to continue to innovate and be creative.
The speaker has spent countless hours interviewing 50 C-Level executives on this topic, and has some ideas as to what goes wrong and what steps can be taken to re-vitalize the company.
This webinar explores some of the common problems faced by companies as they grow, which include issues of teams, trust and decision making, as well as the manner in which “good ideas” are expected to go up the chain of command.
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MY-CPE LLC (Sponsor Id#: 143597) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
Director, Diamond Associates