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Maintaining a Culture of Innovation and Creativity

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Before starting this self study program, please go through the instructional document.


  • Decision Making
    6 mins
  • As they Grow
    13 mins
  • Never Hire the A Player
    20 mins
  • A Problem-Solving Process
    31 mins
  • What Works - TV Examples
    37 mins

Course Description

The written and unwritten values, norms and attitudes in an organization influence the innovation and creativity of its employees. An innovation culture is part of the corporate culture and determines how much innovation is supported and promoted by management and employees.

The culture of innovation is therefore the framework for every innovation activity. If the culture is not positive, it can hinder innovation, even if the idea and the innovation team are still perfect. It is thus a decisive factor in the success of innovation.

In the beginning a group of friends and/or classmates join forces to create a company.  They know and like each other, have what they consider to be the great idea of the century and thus have dedication, excitement and motivation. But, how do you sustain this enthusiasm and creative output?  It seems the larger the company, the more difficult it is to continue to innovate and be creative. 

The speaker has spent countless hours interviewing 50 C-Level executives on this topic, and has some ideas as to what goes wrong and what steps can be taken to re-vitalize the company.

Key points:

  • Insight of the open-ended questionnaire developed by the speaker to collect information and the analysis of the data collected
  • Suggestions for how to encourage and receive the best of ideas from employees
  • How to promote an innovative and creative work environment within the organization

This webinar explores some of the common problems faced by companies as they grow, which include issues of teams, trust and decision making, as well as the manner in which “good ideas” are expected to go up the chain of command.

Learning Objectives

  • To explore the differences in staff interactions depending on the size of the company
  • To identify the problems larger companies face when wanting innovation and creativity
  • To recognize specific needs in order to maintain a culture of innovation and creativity, and
  • To discover some solutions that will increase chances for more innovation and creativity.

Who Should Attend?

  • Accountant
  • Accounting Firm
  • Accounting Managers
  • Bookkeepers & Accountants & Tax Preparers
  • Business Owner
  • CPA (Industry)
  • CPA - Mid Size Firm
  • CPA - Small Firm
  • Senior Accountant
  • Staff of Accounting Firm
  • Young CPA