Mastering Your Ethical Intelligence

  • Accountant
  • CPA (CA)
  • CPA (US)
  • CVA
  • CWS

Published: August, 2021

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  • Course Description
  • Course Qualification
  • Presenter
  • FAQ

Course Description


  • The Implosion of trust
    4 mins
  • Means and ends rationalizations
    19 mins
  • Final Reputational Cost
    50 mins
  • Ethical Decay/Dilemmas
    70 mins
  • Put your Mask on First
    99 mins
  • Employee Feedback The Independent Spouse
    119 mins
  • Engaged employees:
    141 mins
  • Ethical Lapse
    170 mins

Course Description

Emotionally intelligent people are aware of how they and others feel. Ethically intelligent people know how to use this awareness the right way. Being ethically intelligent doesn't just mean knowing what is right; it means having the courage to do what is right. Ethical intelligence may be the most practical and valuable form of intelligence.

This CPE ethics course is something you've never encountered before. In one form or another, we have all taken ethics courses at various points throughout our lives; however, have those courses truly changed the way you think about ethics?  

Have your behavior changed in any way?  

Do you think about ethics in everyday situations?  

If you answered no to any of those questions, then those are the questions you will be answering positively after this course. 

Is ethical behavior an inherent trait of your nature or is it a behavior that can be nurtured? This online continuing education ethics course will raise your awareness of ethical situations that are around you today that you aren't even thinking about and help you respond with intention. This online CPE course will change the way you make decisions and take actions. We will illustrate with numerous case studies that in the absence of ethical intelligence, otherwise good people are highly susceptible to making poor judgments. If that is still not enough to consider this for enrollment, how about this - ethical intelligence has been proven to improve corporate performance

This ethics CPE webinar is composed of four sessions:

Session 1: Ethical intelligence

We all know about our general level of intelligence. But there are many different facets of intelligence to consider including emotional intelligence, social intelligence, and ethical intelligence. The speaker Blair Cook, CPA (US), CA, MBA will explore them in detail. Ethical intelligence is often ignored in practice, leading to regretful situations where many good people find themselves in embarrassingly bad positions. This session of this online CPE webinar will further explore what is our ethical intelligence and why is it that we can rationalize behaviors and decisions that would not typically be representative of our normal moral character. The attendees will have a chance to see first-hand using an incredible case study showing how a small indiscretion can spiral into a scandal and ruin a career.

Session 2: Ethical decay

Why do good people do bad things? We all automatically default to “I’d never do that” as an instinctive reaction to all those highly publicized stories about corporate malfeasance. However, the reality is, many of those involved in these situations had the exact same perspective as you do now before they found themselves in trouble.

This session of this ethics CPE course will look at our own susceptibility to engage in unethical actions, behaviors, and decisions. It’s a shockingly slippery slope that anyone can fall into under the right circumstances.  This session will provide an opportunity to recognize our own infallible human characteristics to help avoid regretting the decisions we make.

Session 3: Ethical approaches

Whether we recognize it or not, we are confronted with ethical situations every day. Ethics dictate how we act, how we behave and guides the decisions we make. How do we avoid regretting our actions later on in life? Regret can sometimes sink in almost immediately, but it can also take years to surface.

This session of this ethics CPE course will explore two approaches for dealing with ethical situations and preventing regret. Using a principles-based approach, you will learn to take actions and make decisions keeping in mind five simple to remember (but harder to live by) principles. A prescriptive approach will help you embed ethics into your decision-making process. Both approaches are demonstrated through an integrated case.

Session 4: Ethical organizations

Developing your own ethical intelligence is one challenge, but embedding ethical intelligence across your organization is an entirely different challenge. This session explores the role corporate culture has in creating an ethical organization. In doing so, it will explore the core values every organization must embody to create a high-performance and ethical culture.

In this session of this online CPE Ethics webinar, you will learn more than just the ideal corporate culture, but proactive measures you can take to change corporate culture. Ultimately, it will attempt to ask and answer the question about whether the ethical organization creates another point of competitive advantage.

Learning Objectives

  • To describe the state of ethics in the world today and recognize that it’s a far larger issue than most of us consider on a daily basis.
  • To recognize that ethical intelligence is both a function of the brain and a competency that can be developed throughout one’s professional career.
  • To identify the different types of means and ends rationalizations we tell ourselves to justify our decisions, actions, and behaviors.
  • To recognize situations that unwittingly cause us to set aside our morals
  • To identify ethical dilemmas in our everyday, they are all around us whether we know it or not
  • To recognize how the human mind can recharacterize situations to allow us to rationalize unethical behavior and/or decisions
  • To recognize and apply ethical principles in everyday situations and avoid regret.
  • To apply an ethical decision-making framework to ethical situations to reach optimal solutions.
  • To assess the strength of ethics and the corporate culture of the organization.
  • To describe the value proposition ethics has in creating competitive advantage in the organization.
  • To identify the elements of high-performance corporate cultures of any organization.
  • To apply a methodology for changing corporate culture.

Recommended For

  • This online Ethics CPE webinar is recommended for CPA, CMAs, CVAs, CFEs, Top management personnel, and other finance Professionals seeking to improve their ethical intelligence and make better choices in their work and personal lives

Who Should Attend?

  • Accounting Managers
  • Certified Fraud Examiner
  • Certified Management Accountant (CMA)
  • Certified Valuation Analysts
  • Compliance and ethics managers
  • Compliance Managers
  • Compliance Officers
  • CPA (Industry)
  • CPA - Mid Size Firm
  • CPA - Small Firm
  • CPA in Business
  • Entrepreneurial CPA
  • Fraud Examiner
  • Young CPA

Course Qualification

Webinar Qualifies For

  • 4 CPD Credit for Chartered Professional Accountant (CPA Canada)
  • 4 CPE Credit for Certified Valuation Analyst (CVA)
  • 4 CPE Credit of Ethics (Behavioral) for Certified Public Accountants (CPA-US)
  • 4 CPE Credit for Certified Business Appraiser/Master Certified Business Appraiser (CBA/MCBA)
  • 4 CE Credit for Certified Fiduciary & Investment Risk Specialist (CFIRS)
  • 4 CE Credit for Certified Wealth Strategist (CWS)
  • 4 General Credit for Accountant/Bookeeper

Additional details

  • Course Level :
  • Credits :
  • Instructional Method :
    QAS Self Study
  • Pre-requisites :
  • Advance Preparation :


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MY-CPE LLC (Sponsor Id#: 143597) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:


About Presenter

Blair Cook, CPA (US), CA - ICAEW, MBA

Partner, Executive Finance Partner Inc.

Blair is a many-time and active financial executive, corporate director, author, speaker, and thought leader.  His educational videos of accounting and finance have million of views on YouTube. He has keynoted and spoken at national conferences from New York to Toronto. Along with Jen, he co-hosts CPA Canada’s podcast series “CPA Success Podcast.” He works with real businesses experimenting with theories and best practices to share his experiences and stories with others of what works, what doesn’t, and what was learned.  He is the author of The Illiterate Executive: An Executive’s Handbook for Mastering Financial Acumen.

About Company

Executive Finance Partner Inc.

Executive Finance Partners is a globally focused professional development, strategic consulting, and thought leadership firm. We are a group of passionate financial executives and professional corporate directors focused on development of aspiring finance executives.


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Ratings and Review


59 Ratings



Very Good









Susan Maclean, CPA (CA), CGA

Dec 28th, 2021

Presented in an easy to follow manner with effective examples.


Kevin Forbush, CPA (US)

Dec 18th, 2021

Enjoyed the course. Relevant.

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